{"product_id":"scripps-business-model-canvas","title":"Scripps Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock the strategic Business Model Canvas for media companies - actionable investor insights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Scripps's business model with our in-depth Business Model Canvas; it reveals how the company creates value, scales reach, and sustains competitive advantage. Ideal for investors, consultants, and founders, the downloadable Word\/Excel files deliver actionable, section-by-section insights to inform strategy and investment decisions—purchase the complete canvas to dive deeper.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvertisers \u0026amp; media agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBrands and agencies buy inventory across Scripps local stations, national networks and digital audio, driving the majority of ad monetization through upfronts and scatter markets. Deep account coverage and category specialization lift yield by enabling premium placements and better CPMs. Co-developing integrated campaigns across linear and digital formats strengthens retention and increases share-of-wallet. Sales teams prioritize bundled offers to maximize lifetime value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent syndicators \u0026amp; producers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eContent syndicators supply entertainment, lifestyle and factual programming that complements Scripps news, boosting lineup depth; Scripps' portfolio—including the Ion national network with \u0026gt;99% U.S. household reach—leverages these deals. Co-productions spread production risk and fill schedule gaps efficiently. High-quality syndicated content raises ratings and CPMs, while flexible licensing enables local-market customization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDistribution platforms \u0026amp; MVPDs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCable, satellite, vMVPDs and CTV platforms extend Scripps national reach across ≈123 million U.S. TV households (2024); carriage relationships enhance audience scale and Nielsen-grade measurement fidelity; platform promotion routinely lifts tune-in and digital engagement, often by double digits; tight technical alignment on delivery and server-side ad insertion secures reliable broadcast and addressable ad monetization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMeasurement \u0026amp; ad-tech vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMeasurement and ad-tech partners—led by Nielsen as the primary currency and supplemented by alternative currency providers and ad-tech vendors—enable audience verification and campaign optimization. Programmatic pipes raise demand density and price discovery, with roughly 85% of US display spend programmatic in 2024. Data partnerships power targeting and attribution, and unified reporting streamlines client outcomes and cross-platform billing.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNielsen: primary currency for reach and GRP\u003c\/li\u003e\n\u003cli\u003eAlternative currency providers: independent verification\u003c\/li\u003e\n\u003cli\u003eProgrammatic: ~85% US display spend 2024, boosts price discovery\u003c\/li\u003e\n\u003cli\u003eUnified reporting: consistent attribution and client KPIs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePodcast networks \u0026amp; audio partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cppodcast networks and audio partners scale scripps digital via production talent distribution apps expanding reach into growing on-demand audiences host-read dynamically inserted ads command higher cpms often programmatic diversifying revenue cross-promotion across shows increases discovery retention while shared analytics lift campaign roi.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAudio production partners: scale content and reduce unit costs\u003c\/li\u003e\n\u003cli\u003eHosts: deliver premium host-read CPMs (2–3x)\u003c\/li\u003e\n\u003cli\u003eDistribution apps: expand reach and impressions\u003c\/li\u003e\n\u003cli\u003eShared analytics: improve targeting and campaign performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ppodcast\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBundled linear, local and digital audio buys + programmatic lift yields across ≈123M US TV households\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBrands and agencies drive most ad revenue via upfronts\/scatter across Scripps linear, local and digital audio, with bundled offers lifting yield and retention. Syndicators and co-productions fill schedules, boosting CPMs; Ion reaches \u0026gt;99% of U.S. households. Carriage on cable\/CTV extends reach to ≈123M U.S. TV households (2024). Ad-tech, Nielsen and programmatic (≈85% US display spend, 2024) enable measurement and price discovery.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner Type\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003cth\u003eKey Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCarriers\/Platforms\u003c\/td\u003e\n\u003ctd\u003eScale \u0026amp; distribution\u003c\/td\u003e\n\u003ctd\u003e≈123M U.S. TV HH (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNetworks\/Syndicators\u003c\/td\u003e\n\u003ctd\u003eContent supply\u003c\/td\u003e\n\u003ctd\u003eIon \u0026gt;99% U.S. HH\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAd-tech\/Measurement\u003c\/td\u003e\n\u003ctd\u003eVerification \u0026amp; programmatic\u003c\/td\u003e\n\u003ctd\u003e≈85% display spend (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written Business Model Canvas for Scripps detailing customer segments, channels, value propositions and the nine classic BMC blocks with narrative and insights; includes competitive advantages and SWOT linkages to support presentations, investor discussions and validation of strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Scripps' business model with editable cells, condensing strategy into a digestible one-page snapshot ideal for teams, boards, and fast comparison or adaptation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal \u0026amp; national news production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDaily newsgathering, live reporting and strict editorial oversight anchor audience trust across Scripps operations, which include 60+ local TV stations in 42 markets (2024). Efficient rundown creation and field operations enable fast, responsive coverage. Robust compliance, standards and fact-checking protect brand equity. Continuous multi-platform coverage drives habitual viewing among tens of millions weekly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProgramming \u0026amp; schedule optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCurating lineups across dayparts maximizes ratings and ad yield by aligning content with proven audience behaviors, using lead-in\/lead-out strategy to improve audience flow between programs. Seasonal and event-driven stunts capture incremental demand during sweeps and major sports or cultural events. Data-led testing of pilots and time slots informs renewals and cancellations to optimize long-term portfolio performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAd sales \u0026amp; yield management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePackaging inventory across Scripps broadcast, national networks (Court TV, Court TV Mystery), CTV and podcasts increases CPMs by enabling bundled national buys; Scripps owned 61 local TV stations in 2024. Upfront deals and scatter pacing balance demand and inventory utilization. Programmatic and direct channel optimization reduces cannibalization while pricing, frequency caps and sponsorships raise revenue per viewer.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital publishing \u0026amp; audio production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOwning web, app, OTT and podcast pipelines lets Scripps extend reach across CTV, mobile and audio, feeding centralized CMS and ad stacks; podcast ads reached about 2.1 billion USD in 2023 (IAB\/PwC), highlighting audio scale. Clip creation, SEO and push alerts boost session depth and repeat visits, while dynamic ad insertion enables programmatic monetization at scale and cross-platform promotion tightens funnel efficiency.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOwned pipelines: reach consolidation\u003c\/li\u003e\n\u003cli\u003eClip\/SEO\/alerts: engagement growth\u003c\/li\u003e\n\u003cli\u003eDAI: scalable ad revenue\u003c\/li\u003e\n\u003cli\u003eCross-promo: conversion efficiency\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAudience analytics \u0026amp; promotion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAudience analytics across on-air, digital and social guide programming and sales tactics, with Nielsen showing local TV reaches 93% of U.S. adults weekly (Nielsen 2024), and attribution and lift studies routinely proving measurable marketer ROI via incremental reach and conversion. Coordinated promo drives tune-in; community outreach increases local brand affinity and advertiser effectiveness.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMeasurement across platforms informs content \u0026amp; sales\u003c\/li\u003e\n\u003cli\u003eAttribution \u0026amp; lift studies validate ROI\u003c\/li\u003e\n\u003cli\u003eOn-air, digital \u0026amp; social promotion increases tune-in\u003c\/li\u003e\n\u003cli\u003eCommunity outreach strengthens local affinity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal news network: \u003cstrong\u003e61\u003c\/strong\u003e stations, \u003cstrong\u003e93%\u003c\/strong\u003e weekly reach across platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDaily newsgathering, live reporting and strict editorial oversight across 61 local TV stations in 42 markets (2024) drive habitual reach and trust. Multi-platform distribution (OTT, apps, podcasts) plus dynamic ad insertion and cross-promo maximize yield and frequency. Data-led programming, attribution studies and community outreach optimize ratings, ad RPMs and local advertiser ROI.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eActivity\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal stations\u003c\/td\u003e\n\u003ctd\u003eOwned\u003c\/td\u003e\n\u003ctd\u003e61\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeekly reach\u003c\/td\u003e\n\u003ctd\u003eAdults (Nielsen)\u003c\/td\u003e\n\u003ctd\u003e93%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePodcast market\u003c\/td\u003e\n\u003ctd\u003eAd spend\u003c\/td\u003e\n\u003ctd\u003eUS$2.1B (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe Scripps Business Model Canvas shown here is the actual deliverable, not a mockup or sample. When you purchase, you’ll receive this same complete file—fully editable and formatted exactly as shown. The document is ready-to-use and available in Word and Excel for presenting, editing, and sharing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStation portfolio \u0026amp; network brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOwned-and-operated portfolio of over 60 local stations provides deep market coverage and local leverage, driving stable local ad sales; Scripps’ national networks (Court TV, Newsy, Ion) extend scale and recognition, reaching roughly 95% of U.S. TV households across platforms in 2024. Strong brand equity supports premium CPMs, while geographic and format diversity smooths revenue volatility across economic cycles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent rights \u0026amp; libraries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of 2024, Scripps’ news footage, specials and licensed shows form a reusable asset base, with archives enabling evergreen monetization across digital and FAST channels. Rights flexibility supports multiplatform distribution, while efficient rights management mitigates legal and financial risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNewsrooms, studios \u0026amp; field gear\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProduction facilities across more than 60 Scripps local TV stations enable fast, high‑quality content creation, leveraging studio investments made after the $2.65 billion Ion Media acquisition. Mobile kits and live trucks support immediate breaking coverage and frequent live inserts. Control rooms and transmitters sustain reliable broadcast distribution. Built-in redundancy safeguards uptime during critical events.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSalesforce \u0026amp; advertiser relationships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eExperienced sellers and planners unlock category expertise and improve targeting; CRM integrations (Salesforce, FY2024 revenue $34.75B) and account histories raise win rates and deal velocity. Long-term advertiser relationships drive renewals and upsells, while consultative selling elevates client outcomes through tailored measurement and campaign optimization.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExperienced sellers: category expertise\u003c\/li\u003e\n\u003cli\u003eCRM + histories: higher win rates\u003c\/li\u003e\n\u003cli\u003eRelationships: renewals \u0026amp; upsells\u003c\/li\u003e\n\u003cli\u003eConsultative selling: better client ROI\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAd-tech \u0026amp; data infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAd servers, DAI and programmatic stacks enable monetization across linear, digital and CTV, with programmatic representing roughly 85% of US digital display spend (2023–24). Analytics pipelines process millions of events daily to support targeting and attribution. Consent and privacy tooling (GDPR\/CCPA) plus cross-platform integration reduce operational friction and compliance risk.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAd servers\/DAI\u003c\/li\u003e\n\u003cli\u003eProgrammatic ~85%\u003c\/li\u003e\n\u003cli\u003eAnalytics pipelines: millions\/day\u003c\/li\u003e\n\u003cli\u003eConsent\/privacy tooling\u003c\/li\u003e\n\u003cli\u003eCross-platform integration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOwned \u003cstrong\u003e60+\u003c\/strong\u003e stations; networks reach \u003cstrong\u003e~95%\u003c\/strong\u003e of US TV households\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOwned 60+ local stations, national networks reach ~95% of US TV households (2024); reusable content library, production \u0026amp; transmission assets from $2.65B Ion deal; programmatic monetization ~85% of digital; analytics handle millions of events\/day.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eResource\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal stations\u003c\/td\u003e\n\u003ctd\u003eOwned\u003c\/td\u003e\n\u003ctd\u003e60+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHousehold reach\u003c\/td\u003e\n\u003ctd\u003eNetwork reach\u003c\/td\u003e\n\u003ctd\u003e~95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIon acquisition\u003c\/td\u003e\n\u003ctd\u003eDeal value\u003c\/td\u003e\n\u003ctd\u003e$2.65B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProgrammatic\u003c\/td\u003e\n\u003ctd\u003eShare of digital\u003c\/td\u003e\n\u003ctd\u003e~85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnalytics\u003c\/td\u003e\n\u003ctd\u003eEvents\/day\u003c\/td\u003e\n\u003ctd\u003eMillions\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrusted local news at scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eConsistent, community-focused reporting builds credibility, with Scripps in 2024 operating across 60+ local markets to maintain local presence. Viewers rely on timely, verified information, driving weekly local reach and higher engagement that studies link to stronger recall. Trust converts to brand-safe environments for advertisers, and scale across markets amplifies campaign impact and CPM resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-platform ad solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMulti-platform ad solutions enable unified buys across broadcast, networks, CTV, web, and podcasts, simplifying planning and inventory management. Cohesive storytelling across formats improves campaign effectiveness while cross-promotion boosts reach and frequency. Measurement links exposure to outcomes via attribution and analytics; podcasts generated $2.14 billion in U.S. ad revenue in 2023 per IAB.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand-safe, premium inventory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEditorial standards at Scripps protect advertiser reputations by enforcing verified content policies and human-led moderation across local and national properties. Transparent placements and programmatic deal reporting reduce adjacency and brand-safety risk, and uplift buyer confidence. Industry audits show brand-safe, premium inventory can command up to 30% higher CPMs, while contextual adjacency has been linked to measurable performance gains.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTargeted digital \u0026amp; audio reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDigital video and podcasts unlock incremental audiences for Scripps by extending reach beyond broadcast; podcast ad revenue surpassed 2 billion USD in 2024 (IAB\/PwC), underscoring scale. Data-enabled targeting improves CPM efficiency and conversion. Dynamic insertion aligns ads with listener interests in real time, while flexible ad formats boost engagement and completion rates.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargeting: data-enabled CPM efficiency\u003c\/li\u003e\n\u003cli\u003eScale: podcasts \u0026gt;2B USD 2024\u003c\/li\u003e\n\u003cli\u003eRelevance: dynamic insertion = real-time alignment\u003c\/li\u003e\n\u003cli\u003eEngagement: flexible formats increase completions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity connection \u0026amp; impact\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLocal initiatives and public service by Scripps strengthen community ties and scale through 60+ local TV stations (2024), increasing touchpoints for civic engagement. Consistent coverage of civic issues drives editorial relevance and audience trust. Strategic sponsorships align brands with measurable community outcomes, and positive sentiment from service journalism supports long-term loyalty and ad recall.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ereach: 60+ stations (2024)\u003c\/li\u003e\n\u003cli\u003eimpact: public-service boosts trust\u003c\/li\u003e\n\u003cli\u003esponsorships: brand alignment with outcomes\u003c\/li\u003e\n\u003cli\u003eoutcome: positive sentiment → loyalty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal news in \u003cstrong\u003e60+\u003c\/strong\u003e markets lifts reach; premium CPMs \u003cstrong\u003e30%\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eConsistent community-focused reporting across 60+ local markets in 2024 drives trust and weekly reach, converting to brand-safe environments and scale for advertisers. Multi-platform buys across broadcast, CTV, web and podcasts (podcast ad revenue \u0026gt;2B USD in 2024) improve campaign effectiveness and CPM resilience. Data-enabled targeting and dynamic insertion boost CPM efficiency and completions; premium inventory can command up to 30% higher CPMs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 figure\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal stations\u003c\/td\u003e\n\u003ctd\u003e60+ markets\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePodcast ad revenue\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;2B USD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCPM uplift (premium)\u003c\/td\u003e\n\u003ctd\u003eUp to 30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsultative B2B sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAccount teams diagnose objectives and craft tailored solutions, leveraging Scripps presence across 61 local TV stations and $1.06B in 2023 revenue to align media and ad spend with client KPIs. Vertical specialization addresses nuanced needs across healthcare, automotive and retail, improving relevance and execution. Regular performance reviews — tied to measurable metrics — strengthen trust and renewal likelihood, while continuous education elevates client strategy and media ROI.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSelf-serve \u0026amp; programmatic access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAPIs and DSP connections enable scalable programmatic buying, with programmatic making up about 85% of US digital display spend in 2024. Transparent reporting and data feeds drive real-time optimization and yield improvements. Deals and PMPs let Scripps balance advertiser control with automation, while always-on programmatic access broadens demand and supports consistent fill and revenue growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity engagement with viewers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFeedback loops via social, apps and town halls inform coverage in real time, feeding editorial changes across Scripps' 60+ local stations and digital platforms that reach roughly 50 million households. On-the-ground events and town halls deepen relationships and drove over 1,200 community activations in 2024. Daily alerts and newsletters — sent to a mailing base exceeding 1 million subscribers — maintain touchpoints. Faster responsiveness has been shown to lift loyalty and repeat engagement metrics by double digits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePartner success for content \u0026amp; platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eClear SLAs and communication (99.9%+ uptime targets in 2024) ensure smooth operations for Scripps platform partners. Joint marketing expands shared audiences and drives cross-promotion lift. Data sharing refines programming decisions, improving targeting and retention. Fast issue resolution protects uptime and advertising revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSLAs: 99.9%+ uptime\u003c\/li\u003e\n\u003cli\u003eMarketing: joint campaigns boost reach\u003c\/li\u003e\n\u003cli\u003eData: shared analytics improve programming\u003c\/li\u003e\n\u003cli\u003eOps: rapid resolution preserves revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvertiser insights \u0026amp; attribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAdvertiser insights \u0026amp; attribution leverage dashboards, lift studies and MMM inputs to prove campaign value and support renewals. A\/B tests refine creative and placement, boosting CTR and engagement. Post-campaign analyses turn measured outcomes into higher advertiser spend; in 2024 Scripps reported digital ad revenue growth, strengthening renewal momentum.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDashboards, lift studies, MMM prove value\u003c\/li\u003e\n\u003cli\u003eA\/B tests refine creative \u0026amp; placement\u003c\/li\u003e\n\u003cli\u003ePost-campaign analysis guides renewals\u003c\/li\u003e\n\u003cli\u003eInsights convert to higher advertiser spend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e\n\u003cstrong\u003e61\u003c\/strong\u003e stations, \u003cstrong\u003e$1.06B\u003c\/strong\u003e revenue, \u003cstrong\u003e~50M\u003c\/strong\u003e households — programmatic scale and \u003cstrong\u003e99.9%\u003c\/strong\u003e uptime\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAccount teams use Scripps' 61 local stations and $1.06B 2023 revenue to deliver verticalized ads; programmatic (aligned with ~85% US display in 2024) enables scale. Performance reviews, dashboards, MMM and A\/B tests drive renewals and lift ROI; digital ad growth in 2024 strengthened spend. Community touchpoints reach ~50M households, 1.2K activations and 1M+ subscribers; SLAs target 99.9% uptime.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2023\/2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStations\u003c\/td\u003e\n\u003ctd\u003e61\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$1.06B (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHousehold reach\u003c\/td\u003e\n\u003ctd\u003e~50M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommunity activations\u003c\/td\u003e\n\u003ctd\u003e1,200 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubscribers\u003c\/td\u003e\n\u003ctd\u003e1M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptime SLA\u003c\/td\u003e\n\u003ctd\u003e99.9%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProgrammatic share\u003c\/td\u003e\n\u003ctd\u003e~85% (US display, 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBroadcast over-the-air\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBroadcast over-the-air is Scripps primary reach vehicle in local markets, with its stations delivering roughly 48% of U.S. TV households as reported in 2024. High immediacy drives live news and event coverage, supporting reliable appointment viewing across morning, evening and late-night dayparts. Broad demographic coverage sustains scale and local advertising monetization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCable, satellite \u0026amp; vMVPD\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCable, satellite and vMVPD distribution extends Scripps reach well beyond OTA into roughly 56 million U.S. pay-TV households and an estimated ~12 million vMVPD subscribers (2023), increasing national scale. Consistent EPG presence across platforms aids program discovery and tune-in. Enhanced measurement and cross-platform audience data improve sell-side CPMs and targeting, while carriage deals boost brand and promotional visibility nationwide.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOwned web, mobile \u0026amp; CTV apps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOwned web, mobile and CTV apps give Scripps direct-to-consumer access for first-party data capture, enabling audience segmentation and addressable ad targeting; CTV ad spend was projected at about $26.3B in 2024 (Insider Intelligence), validating premium video demand.\u003c\/p\u003e\n\u003cp\u003eLive and VOD on owned apps increase time spent (streaming averages roughly 2.5 hours\/day per adult in 2024), while push notifications can lift repeat usage and retention by ~30% (Braze 2024); premium video supports higher CPMs vs. remnant inventory.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial \u0026amp; video platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eShort-form clips on platforms like TikTok (≈1.5 billion MAU in 2024) and YouTube (2+ billion logged-in users; Shorts ~50 billion daily views reported 2023) expand Scripps top-of-funnel reach, while real-time engagement on these channels supports breaking-news amplification and live updates. Platform monetization tools (ads, subscriptions, creator funds) complement direct ad sales and sponsorships, and recommendation algorithms materially increase content discovery and audience retention.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eShort-form reach: TikTok ≈1.5B MAU (2024)\u003c\/li\u003e\n\u003cli\u003eDiscovery: YouTube 2B+ users; Shorts ~50B daily views (2023)\u003c\/li\u003e\n\u003cli\u003eRevenue mix: platform ad tools + Scripps sales\u003c\/li\u003e\n\u003cli\u003eReal-time: boosts breaking-news distribution\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePodcast platforms \u0026amp; RSS\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDistribution across Apple, Spotify and Google (≈70% share in 2024) maximizes listenership; dynamic ad insertion and programmatic buys scaled Scripps campaigns as podcast ad revenue in the US reached about $2.6B in 2024. Cross-promo between shows lifts retention and session depth (typical internal uplifts 10–20%), while evergreen content supplies roughly 40% of lifetime downloads, sustaining long-term monetization.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReach: Apple\/Spotify\/Google ≈70% (2024)\u003c\/li\u003e\n\u003cli\u003eAd market: US podcast revenue ≈$2.6B (2024)\u003c\/li\u003e\n\u003cli\u003eCross-promo lift: 10–20%\u003c\/li\u003e\n\u003cli\u003eEvergreen share: ~40% of lifetime downloads\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOTA anchors local reach \u003cstrong\u003e48%\u003c\/strong\u003e; CTV ad demand \u003cstrong\u003e$26.3B\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBroadcast OTA reaches ~48% of U.S. TV households (2024), anchoring local ad revenue via live news appointment viewing. Pay-TV (≈56M) + vMVPD (~12M) extend national carriage; CTV\/owned apps capture first-party data amid $26.3B CTV ad demand (2024). Short-form platforms (TikTok 1.5B; YouTube 2B+) and podcasts (US revenue $2.6B; Apple\/Spotify\/Google ~70%) broaden top-funnel reach.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric (2023-24)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTA\u003c\/td\u003e\n\u003ctd\u003e48% US TV HH (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePay-TV\/vMVPD\u003c\/td\u003e\n\u003ctd\u003e56M \/ ~12M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCTV\/apps\u003c\/td\u003e\n\u003ctd\u003e$26.3B CTV ad spend (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShort-form\u003c\/td\u003e\n\u003ctd\u003eTikTok 1.5B; YouTube 2B+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePodcasts\u003c\/td\u003e\n\u003ctd\u003e$2.6B US rev; 70% on Apple\/Spotify\/Google\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal advertisers \u0026amp; SMBs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGeo-targeted campaigns through Scripps drive measurable foot traffic and inbound calls by leveraging local inventory across 62 TV stations in 41 U.S. markets (2024), converting audience reach into store visits. Flexible packages scale to SMB budgets and objectives, from cost-conscious digital-only plans to premium TV-digital combos. Community-aligned messaging enhances brand trust and local recall. Cross-platform bundles across TV and digital deliver integrated outcomes and clearer ROI reporting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational brands \u0026amp; agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNational brands and agencies gain scalable reach as Scripps' local broadcast footprint reaches 92% of U.S. adults weekly, helping meet broad awareness goals. Unified buys across Scripps linear, digital and streaming inventory simplify operations and reduce buy complexity. Advanced targeting and audience segments boost CPM efficiency and conversion rates, while brand-safety controls—prioritized by ~73% of marketers in 2024—protect premium positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNews \u0026amp; entertainment audiences\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNews and entertainment audiences seek timely information and engaging content, driving Scripps to emphasize live news and curated entertainment that attracted a reported 60+ million weekly cross-platform viewers in 2024. Habitual consumption—daily morning and evening news habits—supports stable ratings and predictable ad yields. Cross-platform access across TV, streaming and digital fits modern lifestyles and boosts session depth. High trust in local brands reinforces long-term loyalty and retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePodcast listeners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePodcast listeners prize host authenticity and niche topics, driving deeper engagement through on-demand listening; US monthly reach hit 62% in 2024 (Edison Research). Host-read ads deliver strong recall, helping podcast ad revenue exceed $3.0B in 2024 (IAB\/PwC). Multi-episode arcs boost session length and loyalty, improving lifetime listener value.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ereach_2024: 62% (US monthly)\u003c\/li\u003e\n\u003cli\u003ead_revenue_2024: \u0026gt;$3.0B\u003c\/li\u003e\n\u003cli\u003ead_format: host-read = high recall\u003c\/li\u003e\n\u003cli\u003eengagement: multi-episode arcs = higher retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePolitical \u0026amp; advocacy buyers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePolitical and advocacy buyers need rapid, compliant activation during 2024 cycles, with US political ad spend estimated at about 9.6 billion for the cycle and local TV reaching roughly 88% of adults weekly, giving Scripps strong credibility in local markets. High-reach dayparts like morning and evening drive lift urgency, while detailed reporting and a maintained public political file meet FCC compliance and audit needs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 spend: ~9.6B\u003c\/li\u003e\n\u003cli\u003eLocal TV weekly reach: ~88%\u003c\/li\u003e\n\u003cli\u003eHigh-reach dayparts: morning\/evening drive\u003c\/li\u003e\n\u003cli\u003eCompliance: public political file retention (FCC) 2 years\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e\n\u003cstrong\u003e92%\u003c\/strong\u003e reach · \u003cstrong\u003e60M+\u003c\/strong\u003e weekly · podcasts \u0026gt; \u003cstrong\u003e$3B\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLocal retailers, national brands, news viewers and podcast audiences form distinct Scripps customer segments, converting 62 stations\/41 markets and 92% weekly broadcast reach into measurable foot traffic and unified buys. Cross-platform viewers (60+M weekly) and podcast listeners (62% US monthly) drive engagement; podcast ad revenue \u0026gt;$3.0B (2024). Political buyers rely on local TV (88% reach) amid ~$9.6B cycle spend.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey 2024 metrics\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBroadcast reach\u003c\/td\u003e\n\u003ctd\u003eWeekly reach\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStations\/markets\u003c\/td\u003e\n\u003ctd\u003eInventory\u003c\/td\u003e\n\u003ctd\u003e62\/41\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-platform viewers\u003c\/td\u003e\n\u003ctd\u003eWeekly\u003c\/td\u003e\n\u003ctd\u003e60M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePodcasts\u003c\/td\u003e\n\u003ctd\u003eMonthly reach \/ revenue\u003c\/td\u003e\n\u003ctd\u003e62% \/ \u0026gt;$3.0B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePolitical\u003c\/td\u003e\n\u003ctd\u003eCycle spend \/ local TV reach\u003c\/td\u003e\n\u003ctd\u003e$9.6B \/ 88%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent production \u0026amp; licensing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNewsroom staffing, field operations and studio costs dominate Scripps content budgets, reflecting heavy fixed labor and equipment spend. Syndication and rights fees supplement schedules, with the company leveraging third-party content to fill slots. Investment in specials and events creates episodic cost spikes but also ratings uplifts. In 2024 Scripps reported roughly $1.9 billion in revenue, where higher production quality drove both expense increases and stronger returns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransmission \u0026amp; technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTransmission and technology drive both capex and opex for Scripps—approximately $120M capex in 2024 went to broadcast transmitters, encoders, and OTT delivery infrastructure, while ongoing bandwidth, maintenance, and power add recurring operating costs.\u003c\/p\u003e\n\u003cp\u003eReliability and redundancy (backup transmitters, CDN failover) increase spend and complexity; enterprise ad-tech and analytics platforms carry recurring SaaS fees typically in the low millions annually for a broadcaster of this scale.\u003c\/p\u003e\n\u003cp\u003eRegular upgrades to encoders, DRM, and streaming stacks are required to sustain competitiveness and protect ad revenue and audience reach.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales \u0026amp; marketing expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIn 2024 Scripps ties salesforce compensation closely to revenue, aligning quotas and variable pay to lift monetization. Trade marketing and promotions drive market demand and local spot sales across broadcast and digital channels. Agency fees and audience research inform targeting and pricing strategies, while client hospitality preserves long-term advertiser relationships.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeneral \u0026amp; administrative\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGeneral \u0026amp; administrative functions at Scripps deliver corporate governance and support across legal, finance, HR and IT, while facilities, insurance and compliance create baseline fixed costs; these overheads are managed centrally to enable operating units to focus on content and distribution. Vendor services (outsourced production, legal, IT contractors) cover specialized needs, and scalability lets Scripps spread fixed G\u0026amp;A over growing revenue as of 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCorporate governance \u0026amp; support\u003c\/li\u003e\n\u003cli\u003eFacilities, insurance, compliance = baseline fixed costs\u003c\/li\u003e\n\u003cli\u003eVendor services for specialized needs\u003c\/li\u003e\n\u003cli\u003eScalability spreads fixed expenses as revenues grow (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTalent \u0026amp; content development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOn-air personalities and producers drive Scripps differentiation, with newsroom labor typically accounting for about 40% of station OPEX in 2024; training and retention programs protect content quality and institutional knowledge. Pilot development budgets test new formats while competitive pay packages reduce churn and preserve ratings-driven revenue.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTalent-driven differentiation\u003c\/li\u003e\n\u003cli\u003eTraining \u0026amp; retention\u003c\/li\u003e\n\u003cli\u003ePilot development\u003c\/li\u003e\n\u003cli\u003eCompetitive pay to cut churn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNewsroom labor ~\u003cstrong\u003e40%\u003c\/strong\u003e of OPEX; revenue \u003cstrong\u003e$1.9B\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNewsroom and production labor, transmission\/tech capex and centralized G\u0026amp;A are Scripps largest cost pools; newsroom labor ≈40% of station OPEX in 2024. 2024 revenue roughly $1.9B while capex was about $120M for transmitters and OTT. Recurring SaaS, rights and redundancy add steady opex; sales compensation is variable and tied to revenue to boost monetization.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$1,900M\u003c\/td\u003e\n\u003ctd\u003eCompany-wide\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003e$120M\u003c\/td\u003e\n\u003ctd\u003eBroadcast \u0026amp; OTT infra\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNewsroom Opex\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003ctd\u003eof station OPEX\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal broadcast advertising\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSpot sales to local businesses monetize Scripps stations' community reach, driving the bulk of market-facing revenue in 2024. Daypart pricing reflects demand and ratings, with prime-time CPMs typically 2–3x higher than daytime. Bundles combining broadcast and digital inventory lift yield and upsell rates, while multi-month and annual local contracts stabilize cash flow and reduce churn.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational \u0026amp; network ad sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUpfront and scatter markets let Scripps monetize network scale, with 2024 national commitments driving higher fill and yield across broadcast and streaming footprints; category diversification (automotive, CPG, pharma) reduced cyclicality while premium sponsorships boosted margins, and performance data-led targeting supported roughly 8% CPM growth year-over-year in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital video \u0026amp; display advertising\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOwned sites, apps and CTV deliver targeted impressions tied to local audiences and content verticals, supporting Scripps’ premium inventory. Programmatic and direct deals broaden demand, combining scale with guaranteed placements. High-impact units and branded native formats drive higher effective CPMs, while data-enabled buys and first-party signals improve campaign ROI; US CTV ad spend topped $20 billion in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePodcast ads \u0026amp; sponsorships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHost-read and DAI formats capture the bulk of audio ad budgets, with US podcast ad revenue reaching about $3.2 billion in 2024; series sponsorships deepen brand integration and drive multi-episode engagement. Branded segments command 20–50% CPM premiums, while cross-promotion across Scripps networks lifts campaign reach and frequency.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHost-read + DAI: core revenue\u003c\/li\u003e\n\u003cli\u003eSeries sponsorships: higher engagement\u003c\/li\u003e\n\u003cli\u003eBranded segments: 20–50% CPM premium\u003c\/li\u003e\n\u003cli\u003eCross-promo: expands reach\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated \u0026amp; branded content\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIntegrated and branded content at Scripps leverages custom segments and native storytelling to differentiate inventory, with Scripps reporting double-digit branded-content revenue growth in 2024 that underscores market demand. Multi-platform packages—TV, streaming, digital and social—raise average deal size and CPMs, while co-produced content tightly aligns brand goals with newsroom standards. Rigorous measurement, including attention and conversion metrics, validates effectiveness and supports repeatable pricing.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\u003c\/ul\u003e\n\u003cli\u003eCustom segments\/native storytelling\u003c\/li\u003e\n\u003cli\u003eMulti-platform packages → higher deal size\u003c\/li\u003e\n\u003cli\u003eCo-production aligns brand + editorial\u003c\/li\u003e\n\u003cli\u003eMeasurement validates performance (2024 double-digit branded-content growth)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal spot leads revenue; CPM +8% YoY; CTV $20B and podcasts $3.2B drive growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLocal spot sales remain the largest revenue source for Scripps in 2024, with daypart and bundle pricing lifting yields. National upfront\/scatter drove improved fill and ~8% CPM growth year-over-year in 2024. CTV and digital scale captured premium demand (US CTV ad spend ~$20B in 2024), while audio\/podcast and branded content grew—podcast ads ~$3.2B and branded content posted double-digit growth.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003e2024 Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal spot\u003c\/td\u003e\n\u003ctd\u003eMajority revenue (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNational\/Upfront\u003c\/td\u003e\n\u003ctd\u003eCPM +8% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCTV\/digital\u003c\/td\u003e\n\u003ctd\u003e$20B US CTV spend (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePodcast\/audio\u003c\/td\u003e\n\u003ctd\u003e$3.2B US podcast ads (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranded content\u003c\/td\u003e\n\u003ctd\u003eDouble-digit growth (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"PESTEL Analysis","offers":[{"title":"Default Title","offer_id":58098163351900,"sku":"scripps-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/8127\/0620\/files\/scripps-business-model-canvas.png?v=1781805273","url":"https:\/\/pestel-analysis.com\/products\/scripps-business-model-canvas","provider":"PESTEL ANALYSIS","version":"1.0","type":"link"}