{"product_id":"raizen-business-model-canvas","title":"Raizen Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBusiness Model Canvas: energy, biofuels and retail networks strategic snapshot\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore Raizen's Business Model Canvas to uncover how it creates value across energy, biofuels and retail networks; this concise snapshot highlights customer segments, key partners and revenue streams. Purchase the full, editable Canvas to access detailed, company-specific insights and strategic levers for benchmarking, investment or planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShell brand\/license and co-marketing alliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLong-term Shell brand and supply partnership underpins Raízen's retail branding, fuels sourcing and joint marketing, supporting a network of over 7,000 Shell-branded service stations in Brazil and Argentina. It delivers consumer trust and premium positioning while providing access to Shell's global product and operational know-how. Co-branded initiatives enable scalable cross-promotions and loyalty programs reaching millions of customers. The alliance accelerates downstream footprint expansion across both markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSugarcane growers and agricultural service providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eContracts and technical programs with independent cane suppliers secure the majority of Raízens feedstock and standardize quality through multi-year agreements and on-farm audits. Agronomic partners supply seeds, machinery, fertilizers and precision-ag services that can boost yields by around 10–25% according to industry studies. Alignment on sustainable practices enables traceability and certifiable outputs (e.g., Bonsucro) across supply chains. These partnerships reduce supply volatility and improve biomass yields, supporting stable feedstock costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and biotech partners (2G ethanol, biogas, enzymes)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCollaborations with enzyme providers and biotech firms enable Raízen to scale cellulosic ethanol, biogas and advanced fermentation, leveraging industry data that cellulosic ethanol can cut lifecycle GHG emissions by up to 90% versus gasoline. Joint R\u0026amp;D with technology partners accelerates cost curves—enzyme costs have fallen roughly 50% since the 2010s—improving process yields and OPEX. Licensing and co-development spread capex and technical risk on new 2G platforms, while tech partnerships monetize residues into biogas\/chemicals and boost carbon intensity reductions across the fuel portfolio.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics, distribution, and retail franchisees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAlliances with transporters, terminals and pipeline operators optimize multimodal flows, reducing lead times and cutting distribution costs; Raízen supports an integrated network that serves approximately 7,500 Shell-branded stations in Brazil and manages seasonal volume surges of around +20% during harvest and fuel demand peaks.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTransporters: multimodal routing\u003c\/li\u003e\n\u003cli\u003eTerminals\/pipelines: storage \u0026amp; throughput\u003c\/li\u003e\n\u003cli\u003eFranchisees: ~7,500 stations\u003c\/li\u003e\n\u003cli\u003eRetail partners: curated convenience assortments\u003c\/li\u003e\n\u003cli\u003eLogistics: reliability in +20% peak surges\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate buyers and offtakers (PPAs, ethanol, biofuels)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRaízen, the Shell-Cosan joint venture, secures long-term offtake with utilities, traders, airlines and industrials to deliver demand and pricing visibility in 2024, anchoring cash flows for its ethanol, biofuels and power businesses.\u003c\/p\u003e\n\u003cp\u003ePower purchase agreements monetize bioelectricity and tradable environmental attributes (I-RECs\/CBAM-relevant credits), supporting project finance and IRR targets.\u003c\/p\u003e\n\u003cp\u003eEthanol and advanced biofuel contracts in 2024 embed sustainability certifications and co-development clauses with strategic offtakers to define decarbonization pathways and new product specs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024: Shell-Cosan JV\u003c\/li\u003e\n\u003cli\u003eLong-term PPAs secure revenue visibility\u003c\/li\u003e\n\u003cli\u003eEnvironmental attributes monetized\u003c\/li\u003e\n\u003cli\u003eContracts require sustainability certification\u003c\/li\u003e\n\u003cli\u003eStrategic offtakers co-develop specs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFuel JV secures \u003cstrong\u003e7,500+\u003c\/strong\u003e stations; cane 70-80%, 2G enzymes -50%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLong-term Shell JV supports 7,500+ Shell stations in BR\/AR, anchoring retail, supply and marketing. Multi-year cane contracts secure ~70–80% feedstock, improving yield and traceability (Bonsucro). Tech partners cut enzyme costs ~50% since 2010s, enabling 2G scale-up and GHG cuts up to 90%. PPAs and offtake in 2024 provide revenue visibility.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eShell-Cosan JV\u003c\/td\u003e\n\u003ctd\u003eRetail\/supply\u003c\/td\u003e\n\u003ctd\u003e7,500+ stations\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCane suppliers\u003c\/td\u003e\n\u003ctd\u003eFeedstock\u003c\/td\u003e\n\u003ctd\u003e70–80% supply\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech providers\u003c\/td\u003e\n\u003ctd\u003e2G enzymes\/R\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e~50% cost decline\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOfftakers\/PPAs\u003c\/td\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e2024 contracts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive Business Model Canvas tailored to Raízen’s integrated energy and renewables strategy, covering customer segments, channels, value propositions and revenue streams across the 9 BMC blocks. Includes competitive advantage analysis, SWOT-linked insights, validation using real company data and a polished format ideal for presentations and investor discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level, editable snapshot of Raizen’s business model that quickly highlights value drivers, cost structures and partnerships to eliminate hours of structuring and speed strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated sugarcane cultivation and milling\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIntegrated scheduling, harvesting, crushing and processing convert cane into sugar, ethanol and byproducts across Raízen’s industrial network, processing ≈60 million tonnes of cane annually; operations coordinate harvesting windows and mill flows to maximize recovery.\u003c\/p\u003e\n\u003cp\u003ePrecision ag and mechanization (GPS-guided harvesters, variable-rate fertilization) boost efficiency and safety while lowering unit costs.\u003c\/p\u003e\n\u003cp\u003eResidue handling routes bagasse and straw to cogeneration and 2G ethanol units; continuous improvement programs target ~5% yield gains and 1–2 percentage-point recovery increases.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFuel distribution and retail operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProcurement, storage and delivery of fuels and lubricants to a network of over 8,000 service stations (2024) underpin Raízen’s supply chain, supporting nationwide distribution and bulk logistics. Retail site operations, dynamic pricing and targeted merchandising optimize throughput and margins across forecourts. Loyalty, payment and fleet card programs—serving millions of customers—boost traffic and basket size. Robust compliance and HSSE systems maintain operational integrity and regulatory adherence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBioenergy generation and commercialization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCogeneration from bagasse and biomass delivers renewable electricity at Raízen plants, supplying onsite demand and excess to the grid. Energy trading and structured PPAs optimize revenue capture through short- and long-term contracts in Brazil’s market. Certification and REC management monetize green attributes via verified environmental credits. Dedicated grid integration and maintenance teams maximize uptime and plant availability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced biofuels R\u0026amp;D and scale-up\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAdvanced biofuels R\u0026amp;D focuses on process optimization for cellulosic ethanol, biogas and next‑gen molecules, integrating RenovaCalc LCA and ISCC\/RenovaBio certification to secure market access and CBIO revenue streams.\u003c\/p\u003e\n\u003cp\u003ePilot‑to‑commercial scaling lowers unit costs and CAPEX intensity while partnerships with tech providers and feedstock suppliers validate conversion routes and supply chains.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets: cellulosic ethanol, biomethane, SAF precursors\u003c\/li\u003e\n\u003cli\u003eStandards: RenovaCalc, RenovaBio, ISCC\u003c\/li\u003e\n\u003cli\u003eScale: pilot→commercial to improve economics and secure CBIOs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply chain, risk management, and hedging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCommodity, FX, and credit risk management at Raizen stabilize cash flows through hedging programs and counterparty limits, reducing earnings volatility across fuel and sugar cycles. Logistics planning synchronizes harvest windows with refinery throughput and market demand to minimize spoilage and spot purchases. Inventory and working-capital optimization cut storage and financing costs while market intelligence guides pricing and sales timing.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRisk tags: commodity, FX, credit\u003c\/li\u003e\n\u003cli\u003eLogistics: harvest-to-market alignment\u003c\/li\u003e\n\u003cli\u003eWorking capital: inventory optimization\u003c\/li\u003e\n\u003cli\u003eMarket intel: pricing \u0026amp; sales decisions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e\n\u003cstrong\u003e≈60m t\u003c\/strong\u003e cane; residues power 2G \u0026amp; cogeneration; retail \u003cstrong\u003e\u0026gt;8,000\u003c\/strong\u003e stations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIntegrated harvest-to-refinery operations process ≈60 million tonnes of cane annually; precision ag and mechanization raise yields and cut unit costs. Residues feed cogeneration and 2G units; R\u0026amp;D scales cellulosic ethanol, biomethane and SAF precursors. Retail network (\u0026gt;8,000 stations in 2024) plus loyalty and fuel logistics secure downstream margin and volumes.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCane processed\u003c\/td\u003e\n\u003ctd\u003e≈60m t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService stations\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;8,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBiofuels targets\u003c\/td\u003e\n\u003ctd\u003eCellulosic, biomethane, SAF\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe Raizen Business Model Canvas preview shown here is the actual document you will receive after purchase, not a mockup. When you complete your order you’ll get this exact file—fully formatted and editable. Delivered instantly in Word and Excel, ready to present or adapt.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSugarcane land, leases, and agricultural assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOwned and leased sugarcane land of over 420,000 hectares, complemented by a supplier network of roughly 5,000 growers, secures steady biomass supply for Raízen (2024). Mechanized fleets and irrigation assets raise productivity and cut harvest cycles, supporting higher throughput per hectare. Ongoing soil health programs and precision agronomy protect long-term yields. Geographic diversification across Brazilian states reduces climate and drought risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial plants and cogeneration facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIntegrated mills with distilleries, boilers and turbines convert sugarcane into ethanol, sugar and steam, enabling Raízen to capture multiple revenue streams. High-pressure cogeneration units export surplus power to the grid, supporting industrial sales and wholesale contracts. Robust maintenance and reliability systems extend asset life and uptime. Flexible plant configurations allow rapid shifts in product mix between sugar, ethanol and energia to match market signals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShell-branded retail network and logistics infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOver 7,000 Shell-branded service stations across Brazil and Argentina provide Raízen with premium retail scale; a nationwide logistics network of terminals, depots, truck fleets and pipeline links enables broad distribution; integrated digital POS, payment and Shell Box loyalty platforms serve millions of customers and boost retention; strategic urban and highway site placement captures commuter and long-haul demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology IP, process know-how, and certifications\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRaízen leverages proprietary operating practices, optimization algorithms and biotech integrations to boost refinery yields and lower feedstock costs; such IP and process know-how—backed by SCADA and data platforms—create substantial barriers to entry for competitors. Sustainability certifications like ISCC and RSB unlock premium markets and offtake contracts; Raízen reported R$ 88.2 billion in total assets in 2023 and remains a leading certified biofuel supplier in 2024. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProprietary algorithms and SCADA\u003c\/li\u003e\n\u003cli\u003eBiotech integrations for yield uplift\u003c\/li\u003e\n\u003cli\u003eSustainability certifications (ISCC, RSB)\u003c\/li\u003e\n\u003cli\u003eIP and expertise = high entry barriers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuman capital and commercial relationships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRaízen leverages experienced agronomists, engineers, traders and retail operators to optimize supply chains and commercial execution; workforce ~26,000 in 2024 supports field-to-fuel operations. A strong safety and training culture has raised productivity and reduced incidents, protecting margins. Long-term offtaker and supplier ties stabilize volumes while commercial teams manage PPAs, export logistics and price risk across markets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExperienced multidisciplinary staff; workforce ~26,000 (2024)\u003c\/li\u003e\n\u003cli\u003eSafety\/training → higher productivity, fewer incidents\u003c\/li\u003e\n\u003cli\u003eLong-term offtakes\/suppliers stabilize flows\u003c\/li\u003e\n\u003cli\u003eCommercial teams handle PPAs, exports, price hedging\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated biofuel-energy platform: \u003cstrong\u003e420,000+ ha\u003c\/strong\u003e, 26,000 workforce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRaízen controls 420,000+ ha plus ~5,000 growers, securing biomass; workforce ~26,000 (2024) and R$88.2bn assets (2023) sustain scale. Integrated mills, cogeneration and flexible plants convert feedstock to ethanol, sugar and power; 7,000+ Shell stations and national logistics enable distribution. Proprietary SCADA, algorithms, biotech and ISCC\/RSB certifications create operational edge and premium market access.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLand\/suppliers\u003c\/td\u003e\n\u003ctd\u003e420,000 ha \/ ~5,000 growers (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWorkforce\u003c\/td\u003e\n\u003ctd\u003e~26,000 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssets\u003c\/td\u003e\n\u003ctd\u003eR$88.2 bn (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService stations\u003c\/td\u003e\n\u003ctd\u003e7,000+ Brazil\/Argentina\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow-carbon fuels at scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEthanol and advanced biofuels from sugarcane can cut lifecycle GHG emissions by roughly 60–90% versus fossil gasoline, directly supporting decarbonization targets. Large, reliable volumes supply Brazil’s domestic fuel market and export hubs, backed by certified sustainability under RED\/ISCC frameworks that enable regulatory compliance and access to premium markets. Vertical integration from feedstock to fuel lowers production cost and feedstock variability, improving margin resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReliable nationwide fuel distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRaízen ensures consistent product availability through a dense, branded network of over 7,900 service stations in Brazil, supporting billions of liters in annual fuel sales. Stringent quality assurance and standardized service protocols boost consumer trust and brand consistency. Integrated fleet and B2B solutions simplify fueling and payments for tens of thousands of corporate customers. Operational resilience during peak seasons and supply disruptions maintains continuity across the network.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable power with traceable attributes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRaízen, a joint venture of Cosan and Shell, delivers firm renewable electricity from sugarcane cogeneration that complements intermittent wind and solar; its dispatchable baseload output supports grid stability and long-duration PPAs that lock price and carbon benefits for buyers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMonetization of agricultural residues\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRaízen converts bagasse and straw into dispatchable power, 2G ethanol and biogas, turning residues into revenue streams while cutting disposal costs and lifecycle GHG emissions; Brazil remained the world’s largest sugarcane ethanol producer in 2024, underpinning scale and feedstock security. Diversified outputs improve mill economics and circularity strengthens ESG credentials and regulatory resilience.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eResidue-to-power\u003c\/li\u003e\n\u003cli\u003e2G ethanol\u003c\/li\u003e\n\u003cli\u003eBiogas\u003c\/li\u003e\n\u003cli\u003eLower disposal costs\u003c\/li\u003e\n\u003cli\u003eReduced emissions\u003c\/li\u003e\n\u003cli\u003eStronger ESG\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConvenience retail and customer experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eModern forecourts combine convenience stores, integrated payments and loyalty to boost spend; Raízen, a Shell-Cosan joint venture as of 2024, leverages these assets across its network of service stations to enhance customer experience.\u003c\/p\u003e\n\u003cp\u003eCurated assortments and digital engagement raise basket size and personalize offers while consistent branding elevates perceived quality and trust.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003emodern-forecourts\u003c\/li\u003e\n\u003cli\u003epayments-loyalty\u003c\/li\u003e\n\u003cli\u003ecurated-assortments\u003c\/li\u003e\n\u003cli\u003edigital-personalization\u003c\/li\u003e\n\u003cli\u003econsistent-branding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow-carbon ethanol, \u003cstrong\u003e~8.5bn L\u003c\/strong\u003e, \u003cstrong\u003e7,900+\u003c\/strong\u003e stations, \u003cstrong\u003e60–90%\u003c\/strong\u003e lifecycle GHG savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRaízen supplies low‑carbon ethanol (60–90% lifecycle GHG savings) and 2024 volumes ~8.5bn L, certified under ISCC\/RED and vertically integrated to lower costs. 7,900+ stations and \u0026gt;2,000 MW cogeneration deliver fuel, dispatchable power and 2G\/biogas revenue streams. Modern forecourts, payments and loyalty increase retail margins and customer retention.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eService stations\u003c\/td\u003e\n\u003ctd\u003e7,900+\u003c\/td\u003e\n\u003ctd\u003eBrazil network\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEthanol volume\u003c\/td\u003e\n\u003ctd\u003e~8.5bn L\u003c\/td\u003e\n\u003ctd\u003eDomestic + export\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCogeneration\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;2,000 MW\u003c\/td\u003e\n\u003ctd\u003eDispatchable power\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGHG reduction\u003c\/td\u003e\n\u003ctd\u003e60–90%\u003c\/td\u003e\n\u003ctd\u003evs fossil gasoline\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLong-term contracts and partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRaízen leverages multi-year PPAs and biofuel offtakes to lock customers into long-term supply, supported by its 50\/50 joint venture structure with Shell and Cosan and a retail network of over 7,000 service stations. Joint planning aligns refinery capacity with corporate decarbonization targets. Contractual SLAs and certifications (e.g., ISCC) ensure quality and traceability. Co-innovation on fuels and logistics deepens engagement and retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoyalty programs and retail engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRaízen's network of over 7,800 Shell-branded stations in Brazil (2024) and the Shell Box app with 20+ million users use loyalty apps, fuel rewards and co-branded cards to drive repeat visits; personalized promotions increase share of wallet by double digits, feedback loops (app reviews, NPS) improve service, and omnichannel touchpoints—app, POS, in-station digital screens and social—maintain customer connection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAccount management for B2B and fleets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDedicated Raízen teams manage pricing, logistics and credit for B2B and fleets, supporting operations across over 7,000 Shell service stations in Brazil (2024). Dashboards and telematics integrate fueling data for real-time visibility. Tailored solutions boost uptime and cost control, while proactive communication and account reviews reduce operational friction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical support and sustainability reporting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRaízen provides technical advisory on fuel specs, blending ratios and engine compatibility, serving over 7,000 service stations in 2024 to ensure seamless adoption of biofuels. Emissions accounting and certificate management support clients’ ESG reporting and access to carbon markets. Standardized compliance documentation simplifies audits, while training and workshops (onsite and virtual) build long-term trust.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAdvisory: fuel specs, blending, engine compatibility\u003c\/li\u003e\n\u003cli\u003eESG: emissions accounting, certificates\u003c\/li\u003e\n\u003cli\u003eCompliance: audit-ready documentation\u003c\/li\u003e\n\u003cli\u003eEngagement: training and workshops\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity and supplier development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePrograms with growers and local communities strengthen Raizen’s ecosystem by building supply resilience and shared value through training, credit access and infrastructure support.\u003c\/p\u003e\n\u003cp\u003eShared agronomic practices raise yields and incomes, social and environmental initiatives enhance license to operate, and open dialogue with stakeholders mitigates local risks and operational disruptions.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGrower training: collaborative agronomy\u003c\/li\u003e\n\u003cli\u003eSocial programs: community engagement\u003c\/li\u003e\n\u003cli\u003eRisk reduction: stakeholder dialogue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJV-backed fuel \u0026amp; bioenergy platform secures long-term PPAs, 7,800 stations and 20M app users\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRaízen secures long-term customers via multi-year PPAs\/offtakes, a 50\/50 JV with Shell\/Cosan, loyalty-driven retail (7,800 Shell stations in Brazil, 2024) and the Shell Box app (\u0026gt;20 million users), plus SLAs, ISCC certification, B2B account teams, telematics and grower\/community programs for supply resilience.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eService stations\u003c\/td\u003e\n\u003ctd\u003e7,800\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShell Box users\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;20 million\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJV ownership\u003c\/td\u003e\n\u003ctd\u003e50\/50 Shell\/Cosan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCertifications\u003c\/td\u003e\n\u003ctd\u003eISCC\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShell-branded service stations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eShell-branded service stations are Raizen’s primary retail interface for fuels, lubricants and convenience goods, handling core margin-generating sales. Located in high-traffic sites, the network of roughly 7,500 stations maximizes reach and frequency. Strict Shell brand standards ensure consistent store experience and quality control across the chain. In-store promotions and the Shell Box loyalty program (over 20 million users) drive repeat purchases.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect sales to industrials and fleets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSales teams target logistics, mining, agriculture and corporate fleets, delivering contracted supplies to depots and on-site tanks. Raízen, which operates over 7,000 Shell-branded stations in Brazil, offers customized pricing and tiered service levels. Contracts include integrated billing, telematics-enabled data reporting and consumption analytics to optimize fleet costs and reliability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy trading desks and PPAs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEnergy trading desks and PPAs channel Raízen's Shell-Cosan JV platform to sell renewable electricity and certificates, using structured products that match buyer risk preferences. Digital platforms automate nominations and settlements and reduce operational risk. Portfolio optimization tools enhance margins across assets. Brazil's power mix is ~83% renewables, underpinning robust PPA demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExport channels and traders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRaízen ships ethanol, sugar and biofuels internationally via major Brazilian ports, exporting to 40+ countries in 2024 and handling roughly 2.2 billion liters of ethanol annually; port logistics and marine freight are core to volume delivery. Long-term relationships with global traders (trading houses and fuel distributors) expand market access and spot\/term sales. Compliance with destination quality and sustainability standards (e.g., EU RED, ISCC) is mandatory for market entry, while hedging programs cover about 70% of export exposure to align shipments with price risk.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eexports: 40+ countries (2024)\u003c\/li\u003e\n\u003cli\u003eethanol volume: ~2.2 billion liters (2024)\u003c\/li\u003e\n\u003cli\u003ehedging coverage: ~70% of export volumes\u003c\/li\u003e\n\u003cli\u003estandards: EU RED, ISCC compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital platforms and mobile apps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDigital platforms and mobile apps deliver loyalty, payments and targeted promotions while capturing transaction and location data to enable personalization; Brazil had about 153 million smartphone users in 2024, expanding reach across Raízen’s retail network. In-app self-service (payments, pump activation, receipts) reduces friction and queue times, boosting throughput and average ticket. Omnichannel messaging (app, SMS, email) increases retention and reactivation.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLoyalty, payments, promotions via apps\u003c\/li\u003e\n\u003cli\u003eData capture enables personalization (153M smartphones in Brazil, 2024)\u003c\/li\u003e\n\u003cli\u003eSelf-service features reduce friction and increase throughput\u003c\/li\u003e\n\u003cli\u003eOmnichannel messaging supports retention and reactivation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFuel retail, \u003cstrong\u003e2.2B L\u003c\/strong\u003e ethanol exports and \u003cstrong\u003e20M+\u003c\/strong\u003e loyalty users with \u003cstrong\u003e70%\u003c\/strong\u003e hedged sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRaízen sells through ~7,500 Shell-branded stations, B2B fleet contracts and global exports, plus digital channels (app, payments, loyalty with 20M+ users) and PPAs for renewable power. 2024 exports reached ~2.2B L ethanol to 40+ countries; hedging covers ~70% of export exposure. Digital tools drive personalization and higher ticket sizes.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail stations\u003c\/td\u003e\n\u003ctd\u003e~7,500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoyalty users\u003c\/td\u003e\n\u003ctd\u003e20M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEthanol exports\u003c\/td\u003e\n\u003ctd\u003e~2.2B L, 40+ countries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHedging\u003c\/td\u003e\n\u003ctd\u003e~70% export coverage\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail motorists and consumers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRetail motorists and consumers purchase fuels and convenience goods at Raízen stations; reliability, competitive price and quality service are primary value drivers. Loyalty programs and digital payments (Shell Box, contactless) strongly influence site choice and frequency. Urban commuting and highway transit create distinct peak volumes, with Raízen operating over 7,000 Shell-branded stations in Brazil in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial fleets and logistics companies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrucks, buses and delivery fleets require dependable fueling across wide routes; road freight moves about 60% of Brazil's inland cargo (ANTT, 2024), making network coverage and uptime critical. Fleets prioritize negotiated contracts, fleet cards and credit terms to manage cash flow and reduce transaction friction. Detailed fuel-data reporting and TCO analyses guide renewal decisions and route planning to minimize downtime and operating cost.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial and agricultural customers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIndustrial and agricultural customers demand large volumes of fuels, lubricants and power, prioritizing security of supply and on-site technical support for continuous operations. Many are clustered near production hubs and logistics corridors, aligning with Brazil’s 2024 sugarcane harvest of about 650 million tonnes and associated fuel demand. Sustainability attributes—lower carbon fuels, certified biofuels and GHG tracking—are increasingly decisive in procurement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUtilities and corporate buyers of renewable power\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUtilities and corporate buyers procure firm renewable electricity and certificates to meet decarbonization targets, favoring long‑term PPAs that lock predictable pricing; global corporate PPA volume reached about 42.8 GW in 2024 (BloombergNEF), driving demand for verified instruments and compliance with Scope 2 reporting. Raízen integrates contracted power into customers' decarbonization plans, ensuring verification and regulatory compliance.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFirm supply via long‑term PPAs\u003c\/li\u003e\n\u003cli\u003e42.8 GW global corporate PPAs (2024)\u003c\/li\u003e\n\u003cli\u003eVerified certificates \u0026amp; Scope 2 compliance\u003c\/li\u003e\n\u003cli\u003eIntegration into corporate decarbonization plans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational buyers of ethanol and sugar\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpinternational buyers of ethanol and sugar traders refiners in bulk are highly sensitive to price quality delivery timing requiring compliance with destination-specific standards certifications. hedging strategies coordinated logistics storage incoterms essential manage fx seasonal supply risks. class=\"lst_crct\"\u003e\u003cli\u003eBuyers: importers, traders, refiners\u003c\/li\u003e\u003cli\u003eNeeds: price, quality, timing\u003c\/li\u003e\u003cli\u003eCritical: compliance, hedging, logistics\u003c\/li\u003e\n\u003c\/pinternational\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDriving demand: retail price, fleet uptime, bulk low-carbon, long PPAs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRetail motorists (7,000+ Shell stations Brazil, 2024) seek price, reliability and loyalty; fleets (road freight 60% inland cargo, 2024) need coverage, cards and uptime; industry\/agriculture (sugarcane ~650M t, 2024) require bulk supply and low‑carbon fuels; corporates\/utilities demand long PPAs (42.8 GW global corporate PPAs, 2024) and verified certificates.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey need\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003eLoyalty\/price\u003c\/td\u003e\n\u003ctd\u003e7,000+ stations\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleets\u003c\/td\u003e\n\u003ctd\u003eCoverage\/uptime\u003c\/td\u003e\n\u003ctd\u003e60% inland cargo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustry\u003c\/td\u003e\n\u003ctd\u003eBulk\/low‑carbon\u003c\/td\u003e\n\u003ctd\u003e650M t sugarcane\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate\u003c\/td\u003e\n\u003ctd\u003ePPAs\/compliance\u003c\/td\u003e\n\u003ctd\u003e42.8 GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgricultural and harvesting costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCane planting, cultivation, labor and mechanized-harvest expenses drive Raízen’s agricultural cost base, with inputs (seeds, fertilizers, fuel) accounting for about 35% of field costs and labor plus mechanization roughly 45%. Average Brazilian yields were near 75 tonnes\/ha in the 2024 season, with weather and pest risk causing ±10–15% swing in costs. Supplier payments are indexed to quality metrics such as ATR\/Pol, representing some 20% of cash outflows. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial operations and maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIndustrial O\u0026amp;M covers mill operations, energy, chemicals and spare parts, with planned shutdowns and reliability programs driving recurring labour and inventory costs. Efficiency upgrades require capex and can cut energy use by up to 15–20% in sugarcane mills. Environmental compliance adds continuous monitoring and reporting costs. Raízen, the Shell–Cosan JV, prioritises these areas in its 2024 investment plan.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics, distribution, and retail operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTransport, storage and station operating costs drive Raízen’s retail margins across its network of over 7,300 service stations; franchise support, branding and marketing are centralized expenses tied to network scale. Payment processing and loyalty (Shell Box) incur card fees typically 1.5–2.5% of sales and program running costs; HSSE and regulatory compliance are embedded across operations and capex.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eR\u0026amp;D, technology, and digital investments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eR\u0026amp;D and digital capex centers on 2G ethanol and biogas development, process optimization programs, and investments in data systems, automation, and cybersecurity to increase yield and traceability. Pilot plants and scale-up trials absorb significant project spend to validate technologies before industrial rollout. Continuous talent acquisition and training fund specialized engineers, data scientists, and plant operators to support commercialization.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2G ethanol, biogas, process optimization\u003c\/li\u003e\n\u003cli\u003eData systems, automation, cybersecurity\u003c\/li\u003e\n\u003cli\u003ePilot plants and scale-up trials\u003c\/li\u003e\n\u003cli\u003eTalent acquisition and training\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdministrative, finance, and risk management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAdministrative, finance and risk management at Raizen centralize corporate overhead and shared services across fuel, sugar \u0026amp; ethanol and renewables business units, covering insurance, hedging and credit costs, legal and certification audits, plus community and sustainability program spend tied to compliance and stakeholder engagement.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCorporate overhead: centralized shared services\u003c\/li\u003e\n\u003cli\u003eRisk costs: insurance, hedging, credit\u003c\/li\u003e\n\u003cli\u003eCompliance: legal \u0026amp; audits\u003c\/li\u003e\n\u003cli\u003eSustainability: community programs spend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCut energy 15-20%, optimize inputs and card fees to boost margins across 7,300+ stations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eField costs: inputs ~35% and labor+mechanization ~45% of agricultural expenses; avg yield ~75 t\/ha in 2024 with ±10–15% cost swing. Industrial O\u0026amp;M and reliability drive recurring spend; upgrades cut energy use 15–20%. Retail: \u0026gt;7,300 stations; payment fees 1.5–2.5% of sales; supplier payments ~20% of cash outflows. R\u0026amp;D, pilots and compliance absorb targeted capex and talent costs.\n\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg yield\u003c\/td\u003e\n\u003ctd\u003e75 t\/ha\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInputs\u003c\/td\u003e\n\u003ctd\u003e35% field costs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLabor+mech\u003c\/td\u003e\n\u003ctd\u003e45% field costs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupplier pay\u003c\/td\u003e\n\u003ctd\u003e20% cash outflows\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStations\u003c\/td\u003e\n\u003ctd\u003e7,300+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCard fees\u003c\/td\u003e\n\u003ctd\u003e1.5–2.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFuel retail and distribution sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRevenue derives from gasoline, diesel, ethanol blends and lubricants sold across Raízen’s integrated wholesale-to-retail network; as of 2024 Raízen operates over 7,000 service stations, capturing margins by controlling supply and retail pricing. Convenience stores and in-store sales contribute higher-margin add-on income, while fleet cards and fleet services generate recurring transaction and service fees, enhancing per-site profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEthanol and advanced biofuels sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRaízen sells anhydrous and hydrous ethanol into domestic and export markets, leveraging Brazil’s scale to capture seasonal arbitrage. Premiums accrue from certified low‑carbon and 2G products, enhancing margins versus conventional ethanol. Emerging SAF and biogas opportunities in 2024 provide new high‑value outlets. Long‑term offtakes with fuel and aviation partners stabilize volumes and de-risk cash flows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable electricity and environmental attributes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRenewable electricity sales combine long-term PPAs and opportunistic spot-market dispatch, with Raízen leveraging sugarcane cogeneration to supply industrial and grid customers; in 2024 this mix supports diversified merchant pricing. Revenues from RECs and equivalent certificates provide incremental margin and meet corporate offtaker demand. Bagasse cogeneration exports monetize residues as dispatchable megawatt-hours. Structured products and hedges (fixed-for-floating, tolling) enhance returns and reduce volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSugar and byproduct sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpraizen secures domestic and export sugar contracts leveraging brazil status as the world top exporter million tonnes to access higher-margin markets molasses vinasse are monetized into feed fertigation streams boosting byproduct revenue. price hedging historically covers a significant portion of crop exposure smooth cash flows while active mix management between sales exports ethanol optimizes margins.\u003e\n\u003cul class=\"lst_crct\"\u003e\u003c\/ul\u003e\n\u003cli\u003e2024 Brazil sugar exports ≈35.6M t\u003c\/li\u003e\n\u003cli\u003eByproducts: molasses → feed, vinasse → fertigation\u003c\/li\u003e\n\u003cli\u003eHedging reduces seasonal cash swings\u003c\/li\u003e\n\u003cli\u003eMix management improves realized margins\u003c\/li\u003e\n\u003c\/praizen\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eServices, data, and co-marketing income\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eServices, data and co-marketing revenue at Raízen combine franchise fees, branding and marketing contributions from a network of over 8,000 service stations in Brazil (2024), plus data partnerships and loyalty monetization through Shell Box and partner offers. Technical services to suppliers and customers generate B2B fees, while ancillary revenues arise from payments, insurance and other financial products integrated at forecourts.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003efranchise-fees\u003c\/li\u003e\n\u003cli\u003ebranding-marketing\u003c\/li\u003e\n\u003cli\u003edata-partnerships\u003c\/li\u003e\n\u003cli\u003eloyalty-monetization\u003c\/li\u003e\n\u003cli\u003etechnical-services\u003c\/li\u003e\n\u003cli\u003epayments-financials\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated fuels-to-retail network ≈7,000 sites; ethanol, sugar byproducts \u0026amp; bagasse power\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRevenue from fuels and lubricants via an integrated wholesale‑to‑retail network (≈7,000+ forecourts) plus higher‑margin forecourt retail and fleet services; ethanol (domestic + exports) captures seasonal arbitrage and premiums for low‑carbon\/2G; sugar, molasses and vinasse monetize byproducts; power sales from bagasse cogeneration, PPAs and RECs add diversified income streams.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003cth\u003enote\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail fuels\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;7,000 sites\u003c\/td\u003e\n\u003ctd\u003eforecourt \u0026amp; fleet fees\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEthanol\u003c\/td\u003e\n\u003ctd\u003eDomestic+export\u003c\/td\u003e\n\u003ctd\u003elow‑carbon premiums, SAF development\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSugar\/byproducts\u003c\/td\u003e\n\u003ctd\u003eBrazil exports ≈35.6M t\u003c\/td\u003e\n\u003ctd\u003emolasses→feed, vinasse→fertigation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePower \u0026amp; RECs\u003c\/td\u003e\n\u003ctd\u003ebagasse cogeneration\u003c\/td\u003e\n\u003ctd\u003ePPAs + merchant sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"PESTEL Analysis","offers":[{"title":"Default Title","offer_id":58098170331484,"sku":"raizen-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/8127\/0620\/files\/raizen-business-model-canvas.png?v=1781804180","url":"https:\/\/pestel-analysis.com\/products\/raizen-business-model-canvas","provider":"PESTEL ANALYSIS","version":"1.0","type":"link"}