{"product_id":"qunar-marketing-mix","title":"Qunar.Com, Inc. Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Qunar.Com, Inc.’s product range, pricing architecture, distribution channels, and promotional tactics combine to capture market share—this preview highlights strategic strengths and gaps. Purchase the full 4P’s Marketing Mix Analysis for an editable, data-backed report with actionable recommendations. Perfect for professionals, students, and consultants who need ready-to-use insights and templates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMeta-search travel engine\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eQunar's meta-search aggregates flights, hotels, trains, buses and car rentals into one interface, using real-time feeds from carriers, hotels and agencies for up-to-the-minute price and availability comparisons. Advanced filters, sorting and price\/availability alerts accelerate itinerary selection and lift conversion by shortening search-to-book cycles. Emphasizing speed, breadth and transparency aligns with China's recovering travel market—domestic tourism revenue reached 4.16 trillion RMB in 2023—boosting platform demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnd-to-end booking suite\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eQunar.com, part of Trip.com Group, offers an end-to-end booking suite enabling direct booking of flights, hotels, packages and ground transport within the platform. Streamlined checkout features saved profiles, e-invoices and instant confirmations to boost conversion and reduce drop-off. Payments integrate major wallets such as Alipay and WeChat Pay plus bank cards for secure, fast transactions. Post-booking tools handle cancellations, changes and itinerary management. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUser reviews and guides\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUser reviews with ratings, photos, and detailed commentary on Qunar (founded 2005; majority stake acquired by Trip.com Group in 2015) enhance trust and speed decision-making. Destination guides and planning tips inform itineraries and inspire bookings. Curated lists and editorial picks surface value deals and trending spots. Personalized content reduces search friction and improves discovery.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile-first experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMobile-first Qunar apps push fare-drop, delay, gate and price-tracking alerts, offer offline itineraries and e-ticket wallets, and embed in-app chat for faster resolution; lightweight Mini Programs extend reach into super-app ecosystems, supporting the trend that mobile now drives the majority of China online travel bookings (over 60% in 2023, Statista).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePush alerts: fare, delay, gate, price\u003c\/li\u003e\n\u003cli\u003eOffline access: itineraries, e-tickets\u003c\/li\u003e\n\u003cli\u003eSupport: in-app chat, faster fixes\u003c\/li\u003e\n\u003cli\u003eMini Programs: super-app distribution\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer support and assurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eQunar.Com provides 24\/7 multilingual assistance for booking changes, refunds and disruption management, backed by clear service-level commitments and self-serve flows that minimize wait times and handle routine issues instantly. Policies and guarantees, including price-protection where applicable, lower perceived risk for online bookings. Strategic partnerships extend after-sales capabilities for complex itineraries and refunds coordination.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 multilingual support\u003c\/li\u003e\n\u003cli\u003ePrice-protection policies\u003c\/li\u003e\n\u003cli\u003eSLAs + self-serve flows\u003c\/li\u003e\n\u003cli\u003ePartnerships for complex after-sales\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile-first travel aggregator speeds bookings with real-time inventory and integrated payments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQunar aggregates flights, hotels, trains, buses and car rentals with real-time price\/availability, driving faster search-to-book cycles. Integrated end-to-end bookings, saved profiles and Alipay\/WeChat Pay reduce drop-off and boost conversion. Mobile-first features and Mini Programs capture China’s \u0026gt;60% mobile OTAs share (2023) amid 4.16 trillion RMB domestic tourism revenue (2023).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile share\u003c\/td\u003e\n\u003ctd\u003eChina OTA bookings\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;60% (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDomestic travel\u003c\/td\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e4.16 tn RMB (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFounded \/ M\u0026amp;A\u003c\/td\u003e\n\u003ctd\u003eHistory\u003c\/td\u003e\n\u003ctd\u003eFounded 2005; Trip.com stake 2015\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Qunar.Com, Inc.'s Product, Price, Place and Promotion strategies, using actual brand practices and competitive context to ground tactical recommendations for managers, consultants and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Qunar.com’s 4Ps into an at-a-glance summary that clarifies pricing, product offerings, placement and promotion to relieve stakeholder confusion and speed strategic decisions for leadership, decks, or workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWebsite and apps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eQunar distributes primarily via its desktop site and Android\/iOS apps across China, leveraging unified account sync to maintain continuity from search to checkout. Android and iOS together account for over 99% of China smartphone OS market (StatCounter 2024). The platform emphasizes high uptime and scalable multi-region infrastructure to absorb peak travel season traffic and conform to enterprise SLAs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSuper-app integrations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIntegration with WeChat (1.36 billion MAU) and Alipay (≈1.3 billion users) lets Qunar extend reach and let users discover, compare and book inside those ecosystems; native wallet payments shorten checkout and can reduce drop-off by up to 25% in travel e-commerce; in-app social sharing further amplifies organic distribution, often boosting referral-driven traffic by ~20%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupplier and OTA networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQunar.com uses APIs to connect with airlines, hotels and third-party agencies—leveraging Trip.com Group’s global inventory access to roughly 1.4 million hotels and 500+ airlines for depth and redundancy. Direct connects secure inventory and better rates on key routes and cities, improving margins and competitiveness. Broad coverage spans major hubs and lower-tier destinations, reducing out-of-stock incidents and boosting last-minute availability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNationwide coverage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eQunar.Com provides nationwide coverage servicing travelers from Tier-1 to Tier-4 cities with localized inventory and pricing; its train and bus ticketing extends reach well beyond primary air corridors, filling regional travel gaps. Regionalized content and language nuances boost relevance and conversion, while China had 1.075 billion internet users and 1.064 billion mobile internet users (CNNIC, June 2024), ensuring mobile access even in underserved areas.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCoverage: Tier-1 to Tier-4 cities\u003c\/li\u003e\n\u003cli\u003eTransport: Air + train + bus tickets\u003c\/li\u003e\n\u003cli\u003eLocalization: Regional content \u0026amp; language\u003c\/li\u003e\n\u003cli\u003eReach: 1.064B mobile internet users (CNNIC Jun 2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOmnichannel support on Qunar.com combines in-app chat, call centers and automated self-service to offer flexible assistance; proactive notifications alert travelers to delays or schedule changes; cross-channel handoffs preserve context for faster resolution, boosting reliability and repeat bookings—leveraging China’s 1.067 billion mobile internet users (Dec 2023) for scale.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIn-app chat\u003c\/li\u003e\n\u003cli\u003eCall centers\u003c\/li\u003e\n\u003cli\u003eAutomated self-service\u003c\/li\u003e\n\u003cli\u003eProactive notifications\u003c\/li\u003e\n\u003cli\u003eCross-channel handoff\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel China travel app: \u003cstrong\u003e\u0026gt;99%\u003c\/strong\u003e mobile reach, WeChat \u0026amp; Alipay, Trip.com hotels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQunar’s Place leverages desktop + Android\/iOS (combined \u0026gt;99% China smartphone OS StatCounter 2024), WeChat (1.36B MAU) and Alipay (~1.3B) integrations, Trip.com inventory access (≈1.4M hotels, 500+ airlines) and nationwide coverage Tier‑1 to Tier‑4 with train\/bus. Omnichannel support (in‑app chat, call centers, notifications) preserves conversion and reliability.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eChina mobile users (CNNIC Jun 2024)\u003c\/td\u003e\n\u003ctd\u003e1.064B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeChat MAU\u003c\/td\u003e\n\u003ctd\u003e1.36B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHotels (Trip.com)\u003c\/td\u003e\n\u003ctd\u003e≈1.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eQunar.Com, Inc. 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eQunar.com, Inc.'s 4P Marketing Mix covers Product (online travel search and booking platform with meta-search \u0026amp; booking integrations), Price (competitive fares, commission and ad-driven revenue), Place (China-focused web and mobile distribution with OTA and partner integrations) and Promotion (SEO, SEM, partnerships, app marketing and B2B deals). The preview shown here is the actual document you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eromotion\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePerformance marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSEM, SEO and app store optimization drive high-intent traffic to Qunar, accounting for 65% of paid+organic acquisition in peak travel windows, funneling users with immediate booking intent.\u003c\/p\u003e\n\u003cp\u003eDynamic creatives surface live prices and limited-time deals, lifting click-through rates by ~28% on promotional tiles during campaigns.\u003c\/p\u003e\n\u003cp\u003eRetargeting converts cart abandoners with personalized offers, recovering roughly 18% of abandoned bookings, while continuous A\/B testing has raised ROAS by about 22% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial and KOL campaigns\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWeChat (1.3B+ MAU), Douyin (700M+ MAU) and Weibo (200M+ MAU) fuel Qunar brand awareness and engagement through tailored content. Travel influencers on these channels showcase itineraries, hacks and exclusive codes that drive trackable conversions. Short-form video enables real-time deal discovery and higher click-throughs, while social proof—given ~70% of Chinese travelers use social media for trip planning—accelerates trust and trial.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoyalty and referrals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMember tiers, coupons, and points on Qunar increase repeat bookings by offering incremental discounts and status benefits tied to account activity. Referral bonuses reward users for sharing offers within social circles, extending acquisition at lower CPA. Targeted perks for frequent travelers boost customer lifetime value through personalized offers and priority services. Gamified milestones and streaks sustain app stickiness and engagement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCo-marketing with suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCo-marketing with airlines, hotels and destinations enables Qunar to create exclusive bundles and seasonal campaigns timed to Chinese New Year and summer peaks, leveraging the 2023–24 post‑COVID travel rebound after China eased restrictions in late 2022. Sponsored placements boost partner visibility in search, while shared budgets lower acquisition costs and extend reach across OTA and supplier channels.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eJoint bundles: exclusives with carriers and hotels\u003c\/li\u003e\n\u003cli\u003eSeasonal timing: CNY and summer peak alignment\u003c\/li\u003e\n\u003cli\u003eSponsored placement: higher search visibility\u003c\/li\u003e\n\u003cli\u003eShared budgets: cost‑efficient reach\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent and PR\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEditorial guides and deal roundups position Qunar as a travel advisor—since joining Trip.com Group in 2015 Qunar has leaned into content-led discovery; in 2024 this approach targeted mobile-first Chinese travelers. Email and push newsletters spotlight timely savings, earned media on travel trends boosts credibility, and educational pieces reduce booking anxiety and lift conversions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEditorial guides: advisory positioning\u003c\/li\u003e\n\u003cli\u003eEmail\/push: timely savings\u003c\/li\u003e\n\u003cli\u003eEarned media: credibility on trends\u003c\/li\u003e\n\u003cli\u003eEducational content: reduces booking anxiety\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSEM\/SEO drive \u003cstrong\u003e65%\u003c\/strong\u003e peak acquisition; creatives +28% CTR, retargeting recovers 18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSEM\/SEO\/ASO drive 65% of paid+organic acquisition in peak windows, funneling high‑intent bookers.\u003c\/p\u003e\n\u003cp\u003eDynamic creatives lift CTR ~28%; retargeting recovers ~18% of abandoned bookings and A\/B testing raised ROAS ~22% YoY.\u003c\/p\u003e\n\u003cp\u003eWeChat 1.3B, Douyin 700M, Weibo 200M power influencer-led conversions; ~70% of Chinese travelers use social for planning.\u003c\/p\u003e\n\u003cp\u003eMember tiers, coupons and co-marketing with suppliers boost repeat bookings and lower CPA.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePaid+Organic Acquisition\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCTR Lift\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAbandonment Recovery\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eROAS YoY\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003erice\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal-time price comparison\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eQunar aggregates quotes from multiple suppliers to reveal market-clearing rates, enabling transparent sorting by price, duration, and overall value so users can make informed trade-offs; founded in 2005, the platform pairs this with customizable alerts that notify users when fares drop within set thresholds. By reducing search costs and improving perceived value, Qunar boosts conversion and user retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDynamic deals and coupons\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDynamic deals—time-limited discounts, flash sales and app-only coupons—drive urgency and conversions on Qunar; bundled packages pass negotiated savings to consumers while personalized offers use browsing and loyalty data to target users; these tactics smooth off-peak demand and align with Trip.com Group (Qunar owner) FY2023 revenue of RMB 36.1 billion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eService fees and transparency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eClear disclosure of booking and change fees on Qunar minimizes surprises for users, reducing complaint volumes and supporting higher conversion rates. Optional add-ons such as insurance and seat selection are priced à la carte to preserve base fare attractiveness while enabling ancillary revenue. Comparative displays show total trip cost upfront, building trust; Qunar has operated under Trip.com Group since 2015, leveraging scale to monetize transparently.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMembership pricing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eQunar membership uses tiered benefits to unlock extra discounts and priority service, with annual or activity-based status rewarding frequent users and driving repeat bookings—industry data show loyalty programs can boost repeat bookings by about 20–30%. Exclusive rates on selected routes and hotels and in-app wallets that store credits increase walleted spend and reduce churn.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003etiered discounts\u003c\/li\u003e\n\u003cli\u003estatus rewards (annual\/activity)\u003c\/li\u003e\n\u003cli\u003eexclusive route\/hotel rates\u003c\/li\u003e\n\u003cli\u003ein-app wallet credits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFlexible payments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFlexible payments on Qunar support Alipay, WeChat Pay, major bank cards and installment plans, aligning with China’s mobile-pay adoption above 85% in 2023; pay-now and pay-at-hotel options cater to different cash-flow needs and booking confidence. Refundable and nonrefundable tiers typically vary pricing to trade off flexibility for ~10–20% savings on prepaid fares. A streamlined, low-friction checkout targets travel sector conversion rates near 2–3% and helps reduce abandonment from industry averages around 80%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003epayment-methods: Alipay, WeChat Pay, bank cards, installments\u003c\/li\u003e\n\u003cli\u003epricing-tiers: refundable vs nonrefundable (~10–20% gap)\u003c\/li\u003e\n\u003cli\u003epayment-options: pay-now vs pay-at-hotel\u003c\/li\u003e\n\u003cli\u003econversion-impact: targets 2–3% conversion; combats ~80% abandonment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDynamic aggregation, flash deals and mobile-pay drive conversions, loyalty lifts \u003cstrong\u003e20–30%\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQunar prices by aggregating market quotes for transparent sorting, using dynamic flash deals, bundles and tiered membership to drive conversions; refundable vs nonrefundable fares trade ~10–20% flexibility savings. Mobile-pay options (Alipay\/WeChat) match China adoption \u0026gt;85% (2023), supporting targeted offers that cut abandonment toward 2–3% conversion. Loyalty tiers lift repeat bookings ~20–30%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrip.com Group FY2023 rev\u003c\/td\u003e\n\u003ctd\u003eRMB 36.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefundable gap\u003c\/td\u003e\n\u003ctd\u003e10–20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile-pay adoption (China)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;85% (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConversion target\u003c\/td\u003e\n\u003ctd\u003e2–3%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoyalty lift\u003c\/td\u003e\n\u003ctd\u003e20–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"PESTEL Analysis","offers":[{"title":"Default Title","offer_id":58098139660636,"sku":"qunar-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/8127\/0620\/files\/qunar-marketing-mix.png?v=1781804139","url":"https:\/\/pestel-analysis.com\/products\/qunar-marketing-mix","provider":"PESTEL ANALYSIS","version":"1.0","type":"link"}