{"product_id":"quebecor-business-model-canvas","title":"Quebecor Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock a media-telecom Business Model Canvas: create value, scale assets, monetize audiences\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock Quebecor’s strategic DNA with our Business Model Canvas—three concise sections show how the company creates value, scales media and telecom assets, and monetizes audiences. Dive deeper: the full Canvas delivers all nine blocks with company-specific insights, SWOT-linked implications, and editable Word\/Excel files. Ideal for investors, strategists, and founders—purchase to benchmark and deploy proven tactics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNetwork and equipment vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eQuebecor relies on telecom OEMs and cloud partners to deploy and modernize 5G, fiber and cable infrastructure, sourcing radios, CPE, core network and OSS\/BSS systems to support growth. Strategic sourcing in 2024 lowers unit costs and accelerates rollout through volume agreements and co-investment. Joint roadmaps with vendors ensure compatibility, security and scalability across network layers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent licensors and studios\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFilm studios, TV networks and streaming licensors supply premium content to Quebecor’s channels and on-demand libraries, with licensing deals securing first-window rights and localized French-language versions for Quebec’s ~8.64 million residents (2024). Co-productions reduce risk and boost Quebecor’s IP ownership and revenue share, while partnerships balance exclusivity, cost and catalog breadth to optimize subscriber appeal.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulators and public programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCollaboration with federal and provincial bodies secures access to key bands such as 3500 MHz and taps programs like the $2.75B Universal Broadband Fund to support rural builds. Compliance with CRTC and Competition Act rules constrains pricing, wholesale access and media standards. Participation in infrastructure grants improves coverage economics, while constructive engagement mitigates regulatory risk and project delays.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale, roaming, and MVNO partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWholesale, roaming and MVNO agreements extend Quebecor’s mobile footprint, reduce dead zones and optimize traffic economics while enabling incremental wholesale revenue from third parties; roaming deals in 2024 continued to enhance customer experience abroad and network sharing deals lower capex and accelerate time-to-market.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCoverage extension: wholesale and roaming\u003c\/li\u003e\n\u003cli\u003eRevenue: incremental wholesale streams\u003c\/li\u003e\n\u003cli\u003eCustomer experience: roaming enhancements\u003c\/li\u003e\n\u003cli\u003eCost: network sharing reduces capex, speeds launch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvertisers, agencies, and distributors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMedia buyers and brands fund TV, digital and print ad inventory across Quebecor's TVA and Vidéotron ecosystems; TVA is Canada's leading French-language broadcaster and Vidéotron anchors distribution.\u003c\/p\u003e\n\u003cp\u003eAgencies co-develop campaigns and audience segments to optimize CPMs and creative targeting, while distributors (cable, streaming platforms, retailers) broaden publication and channel reach.\u003c\/p\u003e\n\u003cp\u003eShared first- and zero-party data improves targeting, attribution and yield management across linear and digital inventory.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eKey partners: advertisers, agencies, Vidéotron, TVA\u003c\/li\u003e\n\u003cli\u003eValue drivers: co-developed segments, cross-channel distribution\u003c\/li\u003e\n\u003cli\u003eOutcomes: improved targeting, attribution, yield\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuebec telecom-media coalition scales 5G, fibre and French-first content to cut unit costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQuebecor partners with telecom OEMs, cloud vendors and government programs to scale 5G, fibre and cable while cutting unit costs and sharing capex. Content deals with studios, TVA and licensors secure French-first windows and co-productions for Quebec’s 8.64M residents (2024). Wholesale, roaming and MVNOs extend coverage and generate incremental revenue; advertisers and agencies drive ad yield via shared first- and zero-party data.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGovernment funds\u003c\/td\u003e\n\u003ctd\u003eRural grants\u003c\/td\u003e\n\u003ctd\u003e$2.75B Universal Broadband Fund\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContent\/TVA\u003c\/td\u003e\n\u003ctd\u003eFrench-first rights\u003c\/td\u003e\n\u003ctd\u003eQuebec pop. 8.64M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale\/MVNO\u003c\/td\u003e\n\u003ctd\u003eCoverage\/rev\u003c\/td\u003e\n\u003ctd\u003eNetwork sharing reduces capex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA tailored Business Model Canvas for Quebecor detailing customer segments, multichannel distribution, bundled media \u0026amp; telecom value propositions, revenue streams, key resources and partnerships, plus SWOT-linked insights for strategic planning and investor presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level, editable Business Model Canvas for Quebecor that condenses strategy into a one-page snapshot—shareable for teams, saves hours of formatting, and quickly highlights core components for boardroom decisions or comparative analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDeploy and operate 5G and fiber networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePlan, build and maintain mobile radio, backhaul, core and last-mile access to serve Quebec’s ~8.7M residents, targeting \u0026lt;10 ms 5G latency and ~98% population coverage through densification and fiber. Optimize coverage, capacity and latency to meet SLAs, conduct spectrum planning and site acquisition aligned with ISED allocations, and enforce cybersecurity, multi-path redundancy and regulatory compliance. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduce, acquire, and curate content\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDevelop original programming, news, and entertainment tailored to Quebec tastes, leveraging TVA and Club illico to produce hundreds of hours annually; Quebecor reported CA$4.6B revenue in 2024 supporting content investment. Negotiate rights and staggered windows to secure differentiated catalogs and export opportunities. Localize and package content across TV, OTT, and print while enforcing editorial standards and a consistent brand voice.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAcquire, onboard, and retain customers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRun targeted marketing, promotions, and bundling to grow Quebecor\/Vidéotron's subscriber base—Vidéotron serves over 3 million residential customers, enabling scale in cross-sell. Streamline activation, installation, and number portability to cut time-to-service and lower churn. Use loyalty programs and proactive care plus win-back and upsell campaigns across products to improve ARPU and retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMonetize advertising inventory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMonetize advertising inventory by packaging TV, digital and print ad products with audience guarantees across TVA, Vidéotron and Groupe Média outlets to drive premium CPMs.\u003c\/p\u003e\n\u003cp\u003eOperate integrated ad-tech stacks for targeting, measurement and yield optimization, combining first‑party data and cross‑platform attribution.\u003c\/p\u003e\n\u003cp\u003eBuild branded-content and sponsorship deals around flagship franchises, balancing high-margin direct sales with programmatic channels to maximize fill and yield.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAudience guarantees across TV\/digital\/print\u003c\/li\u003e\n\u003cli\u003eAd‑tech for targeting \u0026amp; measurement\u003c\/li\u003e\n\u003cli\u003eBranded content \u0026amp; sponsorships\u003c\/li\u003e\n\u003cli\u003eDirect sales + programmatic mix\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBilling, analytics, and product innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOperate converged billing and payment systems for 4+ million bundled subscribers, enabling omnichannel payments and ARPU optimization; analyze usage, NPS and churn (churn ~\u0026lt;2%) to refine offers and dynamic pricing; run A\/B tests and experiment with new plans, add-ons and content tiers; leverage data to personalize experiences and smooth peak network loads.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eConverged billing: 4+M subscribers\u003c\/li\u003e\n\u003cli\u003eChurn: ~\u0026lt;2%\u003c\/li\u003e\n\u003cli\u003eARPU optimization and dynamic pricing\u003c\/li\u003e\n\u003cli\u003ePersonalization + load management\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuebec 5G: \u003cstrong\u003e~98%\u003c\/strong\u003e coverage, \u003cstrong\u003e≤10 ms\u003c\/strong\u003e latency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlan, build and maintain mobile\/backhaul\/core\/last‑mile for Quebec’s ~8.7M residents targeting \u0026lt;10 ms 5G latency and ~98% coverage. Produce TVA\/Club illico content supported by CA$4.6B 2024 revenue; negotiate rights and localize across TV\/OTT\/print. Serve 3M+ residential customers with converged billing for 4M+ subscribers, churn ~\u0026lt;2%; monetize ads via ad‑tech, branded content and programmatic.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePopulation served\u003c\/td\u003e\n\u003ctd\u003e~8.7M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 revenue\u003c\/td\u003e\n\u003ctd\u003eCA$4.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResidential customers\u003c\/td\u003e\n\u003ctd\u003e3M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubscribers (billing)\u003c\/td\u003e\n\u003ctd\u003e4M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoverage target\u003c\/td\u003e\n\u003ctd\u003e~98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e5G latency target\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;10 ms\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChurn\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe Quebecor Business Model Canvas you’re previewing is the actual deliverable, not a mockup. When you purchase, you’ll receive this same file—complete and formatted—for immediate download and editing. No placeholders, no hidden pages; the content and structure match exactly what you see here.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpectrum licenses and right-of-way\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOwned spectrum underpins mobile coverage and capacity across Quebec’s ~8.7 million residents (2024), anchoring Vidéotron’s network. Municipal and utility right-of-way access enables fiber, coax and dense small-cell deployments. Long-duration licences (commonly 20-year terms in Canada) provide strategic defensibility, while efficient spectrum and ROW utilization drives quality and improves unit economics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFixed and mobile network assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eQuebecor’s fixed and mobile assets—fiber backbone, HFC plant, data centers and RAN sites—deliver core connectivity, with CPE and set-top boxes extending service into homes; NOCs and real-time monitoring maintain uptime and SLA performance, while scale across network assets lowers marginal delivery costs per subscriber.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent IP and media catalogs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOwned formats, shows and extensive archives across TVA Group and Videotron differentiate Quebecor programming and support brand exclusivity. Rights portfolios enable multi-platform distribution and syndication across broadcast, streaming and cable. Local-language assets target Quebec’s core market of over 8.5 million residents, deepening loyalty. IP monetization—licensing and formats—diversifies revenue beyond access and ads.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrands and distribution rights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eQuebecor’s recognized media and telecom brands drive trust and customer acquisition, with TVA reaching over 98% of Quebec households in 2024, reinforcing market credibility. Carriage and publishing rights secure shelf space and distribution for content and services, locking in audience access. Integrated cross-promotion across Videotron, TVA and digital properties amplifies reach and supports premium pricing and bundled offers tied to strong brand equity.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBrand trust: TVA \u0026gt;98% household reach (2024)\u003c\/li\u003e\n\u003cli\u003eDistribution: secured carriage and publishing rights\u003c\/li\u003e\n\u003cli\u003eCross-promo: multi-property amplification\u003c\/li\u003e\n\u003cli\u003eMonetization: brand equity enables premium pricing \u0026amp; bundles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTalent and technology platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEngineering, editorial, creative and sales teams (about 12,000 employees in 2024) execute Quebecor’s cross-media strategy, tying content to distribution and ad sales. OSS\/BSS, CRM, ad-tech and analytics platforms enable scale and targeted monetization. Deep vendor relationships and proprietary tooling shorten time-to-market and lower integration costs. Culture and sector-specific know-how create durable barriers to replication.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTeams: engineering, editorial, creative, sales\u003c\/li\u003e\n\u003cli\u003ePlatforms: OSS\/BSS, CRM, ad-tech, analytics\u003c\/li\u003e\n\u003cli\u003eAssets: vendor partnerships, in-house tooling\u003c\/li\u003e\n\u003cli\u003eMoat: culture and tacit know-how\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProvincial media-telecom scale: spectrum, fiber, data centers and content archives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQuebecor’s owned spectrum, fiber\/HFC, data centers and TVA content libraries anchor scale and market power in Quebec (population ~8.7M, TVA reach \u0026gt;98% in 2024). 12,000 employees operate OSS\/BSS, ad-tech and NOCs to maintain SLAs and monetize IP across platforms.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eResource\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpectrum\/Fiber\u003c\/td\u003e\n\u003ctd\u003eProvincial coverage\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContent\/IP\u003c\/td\u003e\n\u003ctd\u003eTVA archives, exclusive rights\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployees\u003c\/td\u003e\n\u003ctd\u003e~12,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuad-play bundles with savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eQuad-play bundles combine internet, mobile, TV and home phone into one bill, simplifying payments and reducing administrative friction; Videotron reported serving over 4 million customer relationships in 2024, amplifying scale benefits. Discounts and device financing lower upfront costs (savings up to 20% versus standalone purchases), while single-provider support speeds setup and troubleshooting. Bundles boost perceived value and stickiness, raising churn resistance and ARPU.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReliable high-speed connectivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFast fiber\/HFC and expanding 5G deliver sub-20 ms latency for low-latency streaming, gaming and remote work, with Vidéotron reporting over 3.5 million wireless and 1.6 million Internet access subscribers in 2024. Network resiliency, local operations and redundant backhaul support 99.95% SLA targets, boosting uptime for households and businesses. Clear SLAs and measurable performance reduce churn and enable premium pricing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocalized French-language content\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQuebec-focused French-language programming addresses the province’s cultural and linguistic needs in a market of 8,501,833 residents (2021 Census) where 78.1% report French as a mother tongue. Original shows and local news from TVA, Canada’s largest private French-language broadcaster, create clear differentiation. Subtitling and dubbing expand access to non-francophone viewers and immigrants. Community-relevant content strengthens audience loyalty and retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFlexible plans and transparent pricing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eModular tiers span light plans to unlimited options, letting customers align spend with usage and budget while Quebecor reported double-digit postpaid growth in 2024.\u003c\/p\u003e\n\u003cp\u003eNo-surprise billing, clear add-on pricing and self-serve portals increased online account management, reducing support contacts and building trust in 2024.\u003c\/p\u003e\n\u003cp\u003eBYOD and device-installment options lower switching costs; seasonal and multi-line discounts (up to typical market ranges in 2024) reward longer commitments.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eModular tiers — fit diverse usage and budgets\u003c\/li\u003e\n\u003cli\u003eTransparent billing — no-surprise charges, self-serve tools\u003c\/li\u003e\n\u003cli\u003eLower switch barriers — BYOD and instalments\u003c\/li\u003e\n\u003cli\u003eLoyalty rewards — seasonal \u0026amp; multi-line discounts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOne-stop entertainment and live experiences\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIntegrated TV, streaming, print and live events let Quebecor bundle exclusive premieres and TVA network exclusives to drive reach across platforms, boosting audience loyalty and advertiser CPMs. Exclusive rights to regional sports and premieres create appointment viewing and higher ticket demand, while ticketing and merchandising deepen fan engagement and revenue per user. Cross-media bundles package advertising and fan offers, increasing ARPU and sponsor value.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIntegrated platforms\u003c\/li\u003e\n\u003cli\u003eExclusive premieres\u003c\/li\u003e\n\u003cli\u003eTicketing \u0026amp; merchandising\u003c\/li\u003e\n\u003cli\u003eCross-media bundles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuad-play \u0026amp; fiber\/5G plus Quebec-first content lift ARPU, churn down; \u003cstrong\u003e\u0026gt;4.0M\u003c\/strong\u003e customer ties\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQuad-play bundles, fast fiber\/5G, Quebec-focused French content and cross-media exclusives drive ARPU, stickiness and lower churn; Vidéotron reported \u0026gt;4.0M customer relationships in 2024 with 3.5M wireless and 1.6M Internet subscribers. Modular tiers, transparent billing and BYOD\/installments reduce friction and enable premium pricing and loyalty.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomer relationships\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;4.0M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWireless subs\u003c\/td\u003e\n\u003ctd\u003e3.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternet subs\u003c\/td\u003e\n\u003ctd\u003e1.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eQuebec population\u003c\/td\u003e\n\u003ctd\u003e8,501,833 (2021)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePostpaid growth\u003c\/td\u003e\n\u003ctd\u003eDouble-digit\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel service and support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSupport spans retail locations, phone, chat and apps for seamless convenience, with Videotron\/Quebecor serving over 4 million customers as of 2024. Proactive notifications (Salesforce 2024: 73% of customers use multiple channels) reduce inbound contacts and improve resolution times. Field technicians plus self-install kits speed fixes and lower costs. Consistent omnichannel experiences drive higher satisfaction and retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoyalty and rewards programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePoints, perks and tenure-based benefits at Quebecor (Videotron) are designed to cut churn — 2024 industry benchmarks show loyalty members can have up to 25–30% lower churn, supporting ARPU stability. Early access to exclusive content and live events adds emotional value and drove higher engagement in 2024 content promotions. Device trade-ins and scheduled upgrade paths increase retention by simplifying lifecycle renewals. Clear tiered rewards motivate deeper spend and advocacy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonalized offers and care\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eData-driven insights tailor plans, add-ons and content for Quebecor customers, leveraging 96% Canadian internet penetration (2024) to personalize offers at scale. Targeted outreach flags and re-engages at-risk subscribers using churn analytics and behavioral triggers. Usage tips and optimization messaging boost perceived value while granular privacy controls preserve trust and regulatory compliance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity and content engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLocal events, contests and social media drive affinity across Quebecor’s ecosystem, engaging Quebec’s ~8.6 million residents in 2024 and turning local moments into measurable loyalty. Audience feedback now directly informs programming and product features, while publications and TVA shows create daily touchpoints that sustain habitual use. Two-way dialogue via comments, polls and live events strengthens the brand and retention.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocal events drive engagement\u003c\/li\u003e\n\u003cli\u003eFeedback shapes programming\u003c\/li\u003e\n\u003cli\u003eDaily touchpoints from publications\/shows\u003c\/li\u003e\n\u003cli\u003eTwo-way dialogue strengthens brand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B account management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDedicated B2B account reps at Quebecor deliver tailored solution design and enforce SLAs with rapid escalation paths to protect uptime, aligning with the 2024 industry SLA benchmark of 99.9% availability. Quarterly business reviews optimize client spend and performance, while managed services and integrations cut client IT overhead and accelerate deployment.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated reps: solution design + SLAs\u003c\/li\u003e\n\u003cli\u003eQuarterly reviews: spend \u0026amp; performance\u003c\/li\u003e\n\u003cli\u003eManaged services: lower IT burden (~30% efficiency gain, 2024 MSP surveys)\u003c\/li\u003e\n\u003cli\u003eRapid escalation: uptime protection (99.9% industry benchmark, 2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuebec telecom: \u0026gt;4M users, 25-30% churn, 99.9% SLA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQuebecor (Videotron) serves \u0026gt;4M customers (2024) with omnichannel support, loyalty programs cutting churn 25–30% and 96% Canadian internet penetration enabling personalization. B2B reps enforce 99.9% SLA and managed services drive ~30% efficiency gains. Local content and events increase engagement across Quebec (8.6M residents).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChurn reduction\u003c\/td\u003e\n\u003ctd\u003e25–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternet pen.\u003c\/td\u003e\n\u003ctd\u003e96%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePopulation (QC)\u003c\/td\u003e\n\u003ctd\u003e8.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSLA\u003c\/td\u003e\n\u003ctd\u003e99.9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMSP efficiency\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail stores and kiosks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePhysical Quebecor retail stores and kiosks (over 200 locations across Quebec and Canada) enable in-person demos, immediate sign-ups, and hands-on support, boosting conversion. Field technicians coordinate installs and device setup for seamless customer onboarding. Local presence fosters trust and higher conversion rates, while stores act as community touchpoints for brand engagement and service loyalty.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWebsites and mobile apps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWebsites and mobile apps route browsing, ordering, payments and aftercare into unified digital flows, leveraging the 5.4 billion global mobile users in 2024 to scale reach. Self-serve portals cut service costs and raise convenience, driving deflection to digital channels. Personalization lifts upsell rates by roughly 10–15% (McKinsey), while apps provide granular content control and device diagnostics for faster troubleshooting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSet-top boxes and OTT platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSet-top boxes and OTT apps distribute live TV and on-demand content for Quebecor, with unified Illico interfaces simplifying discovery and boosting session length; recommendation engines—which industry leaders report drive up to 80% of viewing—increase engagement and ad impressions. In 2024 North American connected-TV ad spend approached about CAD 25 billion, and platform analytics feed programming and ad targeting to optimize RPMs and retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-party retailers and affiliates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpthird-party retailers and affiliates extend quebecor reach into underserved areas with channel pilots showing an incremental coverage uplift bundle placements retail slots visibility conversion in tests while performance-based incentives aligned acquisition economics reducing cac by shared order data cut fulfillment errors\u003e\n\u003cp\u003e\u003c\/p\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ecoverage:+18% (2024 pilots)\u003c\/li\u003e\n\u003cli\u003evisibility:+30% (bundle placements)\u003c\/li\u003e\n\u003cli\u003eCAC:-15% (incentives)\u003c\/li\u003e\n\u003cli\u003eerrors:-22% (shared data)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthird-party\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOwned media properties\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eQuebecor leverages TV channels, newspapers and digital sites to promote offers, using cross-promotion across TVA, Le Journal and its web properties to lower paid media spend and extend reach. Content-led funnels—editorial, video and native formats—warm prospects and feed CRM for higher LTV. Integrated campaigns across owned channels improve attribution by linking impressions to conversions through unified IDs and first-party data.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOwned channels reduce paid spend via cross-promotion\u003c\/li\u003e\n\u003cli\u003eContent funnels convert audiences into leads\u003c\/li\u003e\n\u003cli\u003eIntegrated campaigns enable better attribution with first-party data\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmni-channel stores, field techs and digital apps boost conversion and cut CAC\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOwned stores (200+ locations) and field techs enable hands-on onboarding and higher conversion; digital apps and sites leverage 5.4B mobile users (2024) and personalization (upsell +10–15%) to lower service costs; Illico OTT\/CTV drives engagement amid CAD 25B North American CTV ad spend (2024); third‑party retail pilots lifted coverage +18% and cut CAC ~15% in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003cth\u003eImpact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e200+ locations\u003c\/td\u003e\n\u003ctd\u003eHigher conversion\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile\/web\u003c\/td\u003e\n\u003ctd\u003e5.4B users; +10–15% upsell\u003c\/td\u003e\n\u003ctd\u003eLower costs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCTV\/OTT\u003c\/td\u003e\n\u003ctd\u003eCAD 25B ad spend\u003c\/td\u003e\n\u003ctd\u003eEngagement\/ads\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartners\u003c\/td\u003e\n\u003ctd\u003e+18% coverage; CAC -15%\u003c\/td\u003e\n\u003ctd\u003eReach \u0026amp; efficiency\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential households in Quebec\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eResidential households in Quebec form a core market of roughly 8.6 million residents (2024 est.), demanding reliable internet, TV and mobile services with varying price sensitivity tied to speed and features. French-language content is a key differentiator for Quebecor given that about 78% of Quebec residents report French as a mother tongue (census data). Bundled offers drive higher retention and typically lift ARPU by roughly 10–20% in Canadian telecoms, making packages central to monetization and loyalty strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall and medium-sized businesses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSmall and medium-sized Quebec businesses, part of the 99.8% of Canadian firms classified as SMEs in 2024, require reliable broadband, voice and mobile with simple SLAs and value managed Wi‑Fi, security and unified communications. Local Quebecor support reduces downtime risk and response times, while scalable bundles let companies grow without costly reconfiguration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLarge enterprises and public sector\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLarge enterprises and public sector clients demand high-availability connectivity (often 99.99% SLA) and secure networking with custom contracts, redundancy and dedicated support. Compliance and data sovereignty — notably Canada’s federal PIPEDA and provincial rules — strongly influence vendor selection. Multi-site solutions increase scope and wallet share by consolidating services across locations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvertisers and media buyers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpadvertisers and media buyers seek targeted reach across quebecor tv digital print channels demanding brand-safe environments measurable roi reported cad in revenue underscoring scale for integrated campaigns.\u003e\n\u003cpintegrated sponsorships and first-party data segments are preferred with budget cycles driving seasonality peak spend in q2 q4.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargeting: TV+digital+print\u003c\/li\u003e\n\u003cli\u003eSafety: brand-safe inventory\u003c\/li\u003e\n\u003cli\u003eMeasurement: ROI attribution\u003c\/li\u003e\n\u003cli\u003eFormats: sponsorships, data segments\u003c\/li\u003e\n\u003cli\u003eSeasonality: Q2\/Q4 budget peaks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pintegrated\u003e\u003c\/padvertisers\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReaders, viewers, and event audiences\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eReaders, viewers, and event audiences consume news, entertainment, and live experiences with strong demand for localized, high-quality, timely content; Quebec population ~8.6 million (2024) defines a concentrated market for Quebecor.\u003c\/p\u003e\n\u003cp\u003eCross-platform availability—broadcast, digital, mobile and live events—increases engagement and frequency of visits, enabling targeted advertising and subscription funnels.\u003c\/p\u003e\n\u003cp\u003ePremium tiers and membership models convert superfans into recurring revenue through TVA+ and event VIP offerings, improving ARPU and lifetime value.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAudience: Quebec ~8.6M (2024)\u003c\/li\u003e\n\u003cli\u003eChannels: broadcast + digital + live events\u003c\/li\u003e\n\u003cli\u003eMonetization: subscriptions, premium tiers, ads\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFrench-first Quebec connectivity: enterprise SLAs, ad scale, ARPU \u003cstrong\u003e+10-20%\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore customers: 8.6M Quebec residents (2024) needing internet, TV, mobile; French content is decisive. SMEs (99.8% of firms) and large enterprises demand scalable connectivity, SLAs (~99.99%) and data sovereignty. Advertisers leverage Quebecor scale (CAD 1.9B media revenue, 2024) with bundled, seasonal buys; subscriptions and premium tiers raise ARPU ~10–20%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eQuebec population\u003c\/td\u003e\n\u003ctd\u003e8.6M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedia revenue\u003c\/td\u003e\n\u003ctd\u003eCAD 1.9B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSME share\u003c\/td\u003e\n\u003ctd\u003e99.8% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARPU uplift\u003c\/td\u003e\n\u003ctd\u003e10–20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSLA\u003c\/td\u003e\n\u003ctd\u003e~99.99%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNetwork capex and infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNetwork capex is dominated by spectrum, fiber, RAN, core and CPE, with site acquisition, power and backhaul adding materially; Quebecor targeted approximately CA$1.6B in capex for 2024 to support 5G and fiber densification, continuous upgrades maintain competitiveness and lifecycle refreshes, and scale purchasing across Vidéotron lowers unit costs and drives margin leverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent and rights costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIn 2024 licensing, co-production and talent fees were the primary drivers of Quebecor’s media spend, shaping deal structures and cash flow timing. News gathering and editorial operations create sizeable fixed costs tied to newsroom scale and broadcast infrastructure. Windowing and exclusivity clauses materially affect pricing and amortization schedules, so strict cost discipline is applied to preserve EBITDA margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales, marketing, and distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSales, marketing and distribution costs at Quebecor are significant, with advertising, media buying and retail operations driving a large portion of SG\u0026amp;A—reported marketing and distribution spend exceeded CAD 700 million in 2024. Acquisition incentives, commissions and affiliate fees scale with subscriber growth, rising proportionally as customer additions accelerate. Promotions and device subsidies compressed free cash flow in 2024, while sustained brand investment increased long-term demand and ARPU resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer service and field operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCustomer service and field operations—contact centers, field technicians and logistics—drive significant cost in Quebecor’s 2024 service model; returns, repairs and warranty flows add overhead, typically accounting for about 10–15% of service operating costs in telecoms in 2024.\u003c\/p\u003e\n\u003cp\u003eInvestments in tools and technician training increased first-time fix rates by ~20% in 2024, while automation and AI-enabled routing reduced per-interaction costs by up to 60% in leading implementations that year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003econtact-centers: staffing, IVR, cloud CCR\u003c\/li\u003e\n\u003cli\u003efield-techs: vehicles, parts, training\u003c\/li\u003e\n\u003cli\u003ereturns-repairs: 10–15% service cost\u003c\/li\u003e\n\u003cli\u003eautomation: up to 60% lower per-interaction cost\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeneral, regulatory, and IT expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGeneral, regulatory and IT expenses for Quebecor include compliance costs, spectrum fees and carriage obligations that are managed alongside corporate functions (finance, HR, legal); IT, cloud and cybersecurity act as enablers across all business units while shared services drive economies of scale. These costs are significant drivers of SG\u0026amp;A and operational capital allocation and are centralized to optimize efficiency and regulatory adherence.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCompliance: regulatory reporting and carriage obligations\u003c\/li\u003e\n\u003cli\u003eSpectrum fees: telecom licensing costs\u003c\/li\u003e\n\u003cli\u003eCorporate: finance, HR, legal centralized\u003c\/li\u003e\n\u003cli\u003eIT: cloud, cybersecurity supporting all units\u003c\/li\u003e\n\u003cli\u003eShared services: economies of scale, cost optimization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e2024: \u003cstrong\u003eCA$1.6B\u003c\/strong\u003e capex, \u0026gt; \u003cstrong\u003eCAD700M\u003c\/strong\u003e marketing, \u003cstrong\u003e10–15%\u003c\/strong\u003e returns, automation saves up to \u003cstrong\u003e60%\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQuebecor’s 2024 cost structure centers on CA$1.6B capex for 5G\/fiber, media licensing and talent driving content spend, and SG\u0026amp;A where marketing\/distribution exceeded CAD 700M. Service ops (contact centers, field techs, returns\/repairs) account for material operating costs with returns\/repairs ~10–15% of service cost. Automation and training cut per-interaction costs—leading implementations achieved up to 60% savings.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003eCA$1.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing \u0026amp; distribution\u003c\/td\u003e\n\u003ctd\u003e›CAD 700M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReturns \u0026amp; repairs\u003c\/td\u003e\n\u003ctd\u003e10–15% of service cost\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAutomation savings\u003c\/td\u003e\n\u003ctd\u003eUp to 60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSubscription access and bundles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMonthly recurring revenue from internet, TV, mobile and phone formed the core of Quebecor’s 2024 telecom engine, with telecom segment revenues of about CAD 3.9 billion; tiered speeds and data plans pushed ARPU higher (mobile ARPU ~CAD 65 in 2024), family and multi-line discounts raised household penetration, and service convergence increased customer lifetime value and churn resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvertising and sponsorships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eQuebecor monetizes through TV spots, digital display\/video, print ads and native content, with data-driven targeting lifting CPMs by as much as 25% in 2024; event sponsorships create premium inventory that often commands 30–50% higher CPMs. Programmatic buying—≈80% of digital display in 2024—alongside direct sales diversifies demand and stabilizes yield, while bundled TV\/digital\/print packages boost advertiser ROI and overall ad revenue mix.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale and roaming services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRevenue from MVNOs, interconnect and roaming partners delivers recurring cash for Quebecor, leveraging Vidéotron’s ~4.9 million wireless customers (2024) to monetize third-party traffic. Fixed wholesale and backhaul contracts provide predictable margin and offset seasonality. Usage-based fees scale directly with traffic, preserving upside as data grows. Network sharing deals reduce incremental capex and improve free cash flow. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent licensing and distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eContent licensing and distribution drives Quebecor's monetization through sales of original programming and syndication rights, with international and OTT deals extending reach; pay-per-view and EST supply transactional income while library assets produce long-tail cash flows; Quebecor reported consolidated revenue of CAD 4.3 billion in fiscal 2024, with TVA Group a major contributor from content licensing.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOriginal programming sales: syndication and international licensing\u003c\/li\u003e\n\u003cli\u003eOTT and international deals: expand audience and revenue\u003c\/li\u003e\n\u003cli\u003ePay-per-view\/EST: transactional spikes\u003c\/li\u003e\n\u003cli\u003eLibrary assets: steady long-tail cash flows\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEvents, publishing, and ancillary sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEvents, publishing, and ancillary sales drive diversified revenue for Quebecor: ticketing, venue rentals and merchandise from live shows plus cross-sells boost per-customer spend; Quebecor reported consolidated revenue of CAD 4.7 billion in 2024 with media and live events remaining material contributors.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTicketing \u0026amp; venue: direct cash flow\u003c\/li\u003e\n\u003cli\u003eMerchandise: margin enhancer\u003c\/li\u003e\n\u003cli\u003eSubscriptions: newspapers \u0026amp; magazines\u003c\/li\u003e\n\u003cli\u003eBooks\/digital editions: audience expansion\u003c\/li\u003e\n\u003cli\u003eCross-sells: higher ARPU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTelecom MRR anchors CAD 3.9B; ad CPMs \u003cstrong\u003e+25%\u003c\/strong\u003e, events diversify\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMonthly telecom MRR (telecom CAD 3.9B in 2024; mobile ARPU ~CAD 65; 4.9M wireless subs) anchors revenue, advertising (≈80% programmatic; CPMs +25% in 2024) and content\/licensing (TVA, OTT, syndication) plus events\/merchandise (ticketing, sponsorships +30–50% CPM) diversify cash flow and long‑tail monetization.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eRevenue stream\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003cth\u003eKey impact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTelecom\u003c\/td\u003e\n\u003ctd\u003eCAD 3.9B; 4.9M subs; ARPU CAD 65\u003c\/td\u003e\n\u003ctd\u003eCore MRR, low churn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvertising\u003c\/td\u003e\n\u003ctd\u003e≈80% programmatic; CPM +25%\u003c\/td\u003e\n\u003ctd\u003eHigh yield, diversified demand\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContent \u0026amp; events\u003c\/td\u003e\n\u003ctd\u003eLicensing, OTT, ticketing\u003c\/td\u003e\n\u003ctd\u003eLong‑tail \u0026amp; transactional\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"PESTEL Analysis","offers":[{"title":"Default Title","offer_id":58098110595420,"sku":"quebecor-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/8127\/0620\/files\/quebecor-business-model-canvas.png?v=1781804102","url":"https:\/\/pestel-analysis.com\/products\/quebecor-business-model-canvas","provider":"PESTEL ANALYSIS","version":"1.0","type":"link"}