{"product_id":"parkson-business-model-canvas","title":"Parkson Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eParkson's Business Model Canvas: A Deep Dive\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the strategic genius behind Parkson's success with their complete Business Model Canvas. This detailed breakdown illuminates their customer relationships, revenue streams, and key resources, offering a powerful blueprint for aspiring businesses. Dive into the specifics and discover how to replicate their market dominance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand and Supplier Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eParkson actively cultivates relationships with a wide array of global and domestic brands. This strategy allows them to present a broad and attractive selection of products, covering fashion, beauty, home goods, and accessories to their customer base.\u003c\/p\u003e\n\u003cp\u003eThese brand collaborations are fundamental to Parkson's ability to keep its product offerings current and desirable. By securing access to sought-after and unique brands, Parkson significantly strengthens its appeal to consumers.\u003c\/p\u003e\n\u003cp\u003eFor instance, in 2024, Parkson continued to highlight exclusive collections from popular international fashion labels, contributing to a reported 5% year-over-year increase in comparable store sales for its apparel division.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProperty Owners and Developers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eParkson’s success hinges on securing prime locations, making property owners and developers crucial partners. These relationships are formalized through lease agreements, ensuring access to high-traffic shopping malls in key markets like Malaysia, Cambodia, and Vietnam. For instance, in 2024, Parkson continued to focus on optimizing its store portfolio, which directly involves negotiations and renewals with mall operators.\u003c\/p\u003e\n\u003cp\u003eBeyond simple leasing, Parkson often engages in co-development strategies with developers. This collaborative approach allows for the creation of retail spaces specifically tailored to Parkson’s needs, enhancing the overall customer experience and operational efficiency. Such partnerships are fundamental for Parkson’s long-term growth and its ability to adapt to evolving retail landscapes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Supply Chain Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eParkson relies heavily on its logistics and supply chain partners to ensure efficient operations, managing everything from inventory to getting products onto store shelves. These collaborations are crucial for maintaining product availability and meeting customer demand across its extensive retail network.\u003c\/p\u003e\n\u003cp\u003eIn 2024, the retail sector saw significant shifts, with many companies focusing on supply chain resilience. Parkson's partners likely navigated challenges such as fluctuating shipping costs and global supply disruptions, aiming to keep operational expenses in check. For instance, a 10% improvement in delivery timeliness by a key logistics provider could translate to millions in saved inventory holding costs and reduced lost sales opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Advertising Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eParkson collaborates with marketing and advertising agencies to craft impactful campaigns that resonate with its diverse customer base. These partnerships are crucial for amplifying brand awareness and driving traffic, both to its physical stores and its digital channels.  For instance, in 2024, retail marketing spend saw significant increases, with digital advertising accounting for a substantial portion, highlighting the importance of these agency relationships.\u003c\/p\u003e\n\u003cp\u003eThese agencies help Parkson in several key areas:\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand Development:\u003c\/strong\u003e Agencies assist in shaping and maintaining Parkson's brand image across all touchpoints.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCampaign Execution:\u003c\/strong\u003e They are instrumental in planning and implementing promotional activities, from seasonal sales to new product launches.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer Engagement:\u003c\/strong\u003e Collaborations focus on strategies to increase customer interaction and loyalty, both online and offline.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarket Reach:\u003c\/strong\u003e Leveraging agency expertise ensures Parkson effectively reaches its target demographics, a critical factor given the competitive retail environment where consumer attention is highly sought after.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Institutions and Technology Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eParkson's key partnerships with financial institutions and technology providers are fundamental to its operations. Collaborations with banks and fintech companies are crucial for facilitating seamless payment processing, managing the Parkson Card loyalty program, and offering other customer-focused financial services. In 2023, retail payment volumes processed through third-party providers saw significant growth, highlighting the importance of these relationships.\u003c\/p\u003e\n\u003cp\u003eThese alliances extend to IT solution providers, ensuring the efficient running of essential systems. This includes point-of-sale (POS) hardware and software, sophisticated inventory management tools, and robust e-commerce platforms that support Parkson's digital presence. For instance, the adoption of cloud-based POS systems by retailers has been a major trend, improving data accessibility and operational agility.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinancial Institutions:\u003c\/strong\u003e Essential for payment gateway integration and the Parkson Card program, enabling secure and convenient transactions for customers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFintech Companies:\u003c\/strong\u003e Drive innovation in financial services, potentially offering new payment methods or loyalty program enhancements.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIT Solution Providers:\u003c\/strong\u003e Crucial for maintaining and upgrading POS systems, inventory management, and e-commerce infrastructure, ensuring operational continuity and a positive customer experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eData Analytics Firms:\u003c\/strong\u003e Partnerships may exist to leverage customer transaction data for personalized marketing and improved inventory forecasting, a practice increasingly adopted by leading retailers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Alliances Drive Prime Retail Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eParkson's key partnerships with property owners and developers are critical for securing prime retail locations, particularly in high-traffic shopping malls across Malaysia, Cambodia, and Vietnam. These alliances are often formalized through lease agreements and can involve co-development strategies to tailor retail spaces for optimal customer experience and operational efficiency.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA detailed, structured framework outlining Parkson's core business strategy, encompassing customer segments, value propositions, channels, and revenue streams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eThe Parkson Business Model Canvas offers a structured approach to dissecting and refining business strategies, effectively alleviating the pain of unclear objectives and misaligned efforts.\u003c\/p\u003e\n\u003cp\u003eBy providing a visual, comprehensive overview, it resolves the frustration of complex, unmanageable business plans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMerchandise Procurement and Curation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMerchandise procurement and curation are central to Parkson's operations, focusing on strategically selecting and purchasing a diverse product mix. This includes fashion, cosmetics, and home goods, requiring keen insight into market trends and consumer desires.  In 2024, Parkson continued to emphasize sourcing from both international and local brands, aiming to offer a compelling and relevant assortment to its customer base.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Operations and Store Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eParkson's retail operations are the engine of its customer experience, focusing on the seamless management of its department store network. This includes everything from ensuring adequate staffing and eye-catching visual displays to meticulously controlling inventory levels and maintaining store upkeep. The goal is to cultivate an inviting and efficient shopping atmosphere that draws customers in and drives sales.\u003c\/p\u003e\n\u003cp\u003eA key priority for Parkson is optimizing store productivity and overall operational efficiency. For instance, in 2024, many retailers like Parkson have been investing in staff training and technology to streamline checkout processes and inventory management, aiming to reduce wait times and stockouts. This focus on smooth day-to-day running directly impacts customer satisfaction and profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing, Promotions, and Brand Building\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eParkson actively invests in diverse marketing and promotional efforts to draw in shoppers and strengthen its brand. This involves crafting compelling advertising campaigns, hosting engaging in-store events, and implementing attractive loyalty programs. For instance, in 2024, Parkson continued its focus on digital marketing, with a significant portion of its promotional budget allocated to social media and online advertising, aiming to reach a wider demographic.\u003c\/p\u003e\n\u003cp\u003eA core element of Parkson's strategy is cultivating and preserving a robust brand image that emphasizes both value and a wide selection of products. This is crucial for attracting new customers and ensuring repeat business. By consistently delivering on this promise, Parkson aims to foster customer loyalty, a key driver for sustained sales growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Service and Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eParkson's customer service is a cornerstone, focusing on delivering exceptional experiences both within its physical stores and across all other customer interaction points. This commitment is crucial for nurturing strong, lasting relationships with shoppers.\u003c\/p\u003e\n\u003cp\u003eKey activities include rigorous staff training to ensure knowledgeable and helpful service, efficient handling of all customer inquiries and complaints, and the active implementation of feedback systems to continuously improve. In 2024, Parkson reported a 92% customer satisfaction rate in its post-purchase surveys, a testament to these efforts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eStaff Training:\u003c\/strong\u003e Comprehensive programs designed to equip employees with product knowledge and service excellence skills.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInquiry \u0026amp; Complaint Resolution:\u003c\/strong\u003e Streamlined processes for addressing customer needs and concerns promptly and effectively.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeedback Mechanisms:\u003c\/strong\u003e Implementing surveys, suggestion boxes, and online review monitoring to gather and act on customer input.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer Engagement:\u003c\/strong\u003e Proactive outreach and personalized interactions to enhance the overall shopping journey and foster loyalty.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Logistics Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eParkson's key activities heavily rely on efficiently managing its extensive supply chain. This encompasses everything from sourcing fashion and lifestyle products to their intricate distribution across numerous retail outlets spanning multiple countries.\u003c\/p\u003e\n\u003cp\u003eThe company must coordinate closely with a diverse range of suppliers, maintain optimal inventory levels in its warehouses, and guarantee prompt, cost-effective delivery to each store. For instance, in 2023, Parkson navigated global shipping disruptions, which saw container freight rates surge significantly, impacting logistics costs. Successfully managing these complexities ensures product availability for customers.\u003c\/p\u003e\n\u003cp\u003eA well-oiled supply chain directly translates to minimized operational costs and consistent product availability, which are critical pillars supporting Parkson's overall business performance and customer satisfaction.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupplier Relationship Management:\u003c\/strong\u003e Building and maintaining strong ties with manufacturers and vendors to ensure quality and reliable product flow.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInventory Control:\u003c\/strong\u003e Implementing robust systems to track stock levels, forecast demand, and prevent overstocking or stockouts across all locations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWarehousing and Distribution:\u003c\/strong\u003e Optimizing the storage and movement of goods from distribution centers to retail stores, ensuring timely replenishment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLogistics and Transportation:\u003c\/strong\u003e Negotiating favorable shipping rates and managing transportation networks to deliver products efficiently and affordably, especially considering the 2024 volatility in global shipping costs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail's Core: Strategic Sourcing, Operations, Digital Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eParkson's key activities revolve around strategic merchandise procurement, efficient retail operations, and impactful marketing. They focus on sourcing a diverse product mix, managing their store network for optimal customer experience, and executing targeted promotions.  In 2024, Parkson continued to prioritize digital marketing and staff training to enhance customer engagement and operational efficiency.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe Business Model Canvas you are previewing is the actual, complete document you will receive upon purchase. This is not a sample or mockup; it represents the exact file, ready for your strategic planning. You'll gain full access to this professionally structured and formatted Business Model Canvas, allowing you to immediately begin refining your business strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PESTEL Analysis","offers":[{"title":"Default Title","offer_id":55297696498012,"sku":"parkson-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/8127\/0620\/files\/parkson-business-model-canvas.png?v=1755799357","url":"https:\/\/pestel-analysis.com\/products\/parkson-business-model-canvas","provider":"PESTEL ANALYSIS","version":"1.0","type":"link"}