{"product_id":"okta-bcg-matrix","title":"Okta Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCurious where Okta’s products sit — Stars, Cash Cows, Dogs, or Question Marks? This quick peek shows the shape of its portfolio, but the full BCG Matrix gives you quadrant-by-quadrant clarity, data-backed recommendations, and a roadmap for smarter investment. Buy the complete report to get a polished Word analysis plus an editable Excel summary you can present or act on immediately. Purchase now and skip the guesswork—get strategic clarity fast.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Identity (Auth0)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCustomer Identity (Auth0) is a high-growth CIAM business with strong developer adoption since Okta's $6.5B Auth0 acquisition and expanding enterprise wins; CIAM demand is growing at roughly \u0026gt;15% CAGR and Okta held meaningful share while reporting ~ $1.8B revenue in FY2024. Okta continues heavy investment in SDKs, threat intelligence and uptime, absorbing spend now to maintain share. If sustained, this franchise can mature into a dominant cash engine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWorkforce SSO + Adaptive MFA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWorkforce SSO + Adaptive MFA is Okta’s core employee identity offering, positioned in the BCG matrix as a Star amid expanding zero-trust adoption; Okta was named a Leader in the 2024 Gartner Magic Quadrant for Access Management. The product drives fast logo and revenue growth with strong enterprise wins, but continued spend on promotion, security R\u0026amp;D, and integrations keeps margins pressured. If Okta holds market leadership and growth moderates, this franchise can convert into a high-margin Cash Cow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePasswordless \/ FastPass \u0026amp; Passkeys\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSecurity teams are racing to ditch passwords as adoption curves steepen; Okta added passkey support in 2023 and positions device-bound credentials to capture early demand. With major platform vendors (Apple, Google, Microsoft) driving passkey standards and device coverage above 90%, Okta’s UX and device support investments are critical. Winning the trust battle now cements long-term share as enterprises pivot to passwordless.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDeveloper Platform \u0026amp; SDKs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDeveloper Platform \u0026amp; SDKs are Stars: APIs, quickstarts, and extensibility drive land-and-expand in product-led teams and apps increasingly embed identity by default; Okta reported FY2024 revenue of ~1.9B, reflecting platform pull-through. The segment grows rapidly but consumes cash for docs, community, and reliability—maintain velocity to sustain adoption.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAPIs + quickstarts = faster dev adoption\u003c\/li\u003e\n\u003cli\u003eInvest in docs\/community for scale\u003c\/li\u003e\n\u003cli\u003eVelocity fuels broader platform pull-through\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThreat Intelligence \u0026amp; Risk Signals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAccount takeover and fraud surged in 2023–2024, with FBI IC3 logging about 800,944 complaints and over $12 billion in losses, driving strong demand for risk-based authentication. Okta’s Threat Intelligence \u0026amp; Risk Signals leverages network effects from over 15,000 customers to improve detection as deployments scale, but it requires continuous data science and signal enrichment to stay ahead. Sustained wins here protect pricing power and enable suite upsells.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eThreat trend: FBI IC3 2023 ~800,944 complaints, \u0026gt;$12B losses\u003c\/li\u003e\n\u003cli\u003eNetwork scale: Okta \u0026gt;15,000 customers (2024)\u003c\/li\u003e\n\u003cli\u003eNeeds: continuous ML + signal enrichment\u003c\/li\u003e\n\u003cli\u003eBusiness impact: defends price, drives upsell\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCIAM, SSO \u0026amp; Dev platforms \u003cstrong\u003e\u0026gt;15%\u003c\/strong\u003e growth; ~$3.7B rev; \u0026gt;15k customers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: CIAM (Auth0), Workforce SSO+Adaptive MFA and Developer Platform show \u0026gt;15% market growth and strong enterprise adoption; Okta reported ~1.8B (CIAM) and ~1.9B (Developer) in FY2024 and serves \u0026gt;15,000 customers. Heavy investment in SDKs, security R\u0026amp;D and uptime compresses near-term margins but preserves share and upsell runway. Winning passkeys and threat signals now secures long-term cash conversion.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eFY2024 rev\u003c\/th\u003e\n\u003cth\u003eGrowth\u003c\/th\u003e\n\u003cth\u003eCustomers\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCIAM (Auth0)\u003c\/td\u003e\n\u003ctd\u003e$1.8B\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;15% CAGR\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeveloper Platform\u003c\/td\u003e\n\u003ctd\u003e$1.9B\u003c\/td\u003e\n\u003ctd\u003eRapid\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWorkforce SSO\/MFA\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003eHigh\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;15,000 (Okta)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix review of Okta products: identifies Stars, Cash Cows, Question Marks, Dogs with investment and divestment guidance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Okta BCG Matrix maps products by growth and share, clearing decision fog for execs and speeding alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Workforce SSO\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore Workforce SSO is a mature, widely deployed and sticky offering across mid-market and enterprise, powering identity for over 18,000 customers and 90 of the Fortune 100 in 2024. Broad integration coverage and admin familiarity lower churn and sales friction, requiring low incremental investment to maintain. It consistently throws off cash that funds newer strategic bets within Okta.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTraditional MFA (OTP, Push)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTraditional MFA (OTP, Push) is a well-understood control with broad compliance appeal and predictable renewal-driven sales; Okta reported fiscal 2024 revenue of about $2.20 billion, with MFA contributing a steady, high-margin install base. Growth has steadied versus earlier rapid expansion, yet margins remain healthy, requiring minimal promotion beyond renewals and expansions. This reliable cash flow underwrites R\u0026amp;D in advanced authentication and passwordless initiatives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLifecycle Management (Provisioning)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAutomated joiner-mover-leaver flows are entrenched in IT playbooks, driving high switching costs once workflows are built and supporting Okta’s FY2024 revenue of about $2.03B. Efficiency gains and add-on connectors sustain margins, backed by a dollar-based net retention rate near 121% in 2024. This yields predictable, stable revenue that is cheaper to keep than to win.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Federation \u0026amp; Integrations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePartner SSO and directory integrations are table stakes for many customers; Okta Integration Network exceeded 7,000 integrations in 2024, proving value without major net-new build. Spend is driven by support, maintenance and renewals rather than reinvention, delivering steady, dependable cash contribution to recurring revenue. This line shows high margin stability and predictable ARR inflows.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCatalog depth: 7,000+ integrations (2024)\u003c\/li\u003e\n\u003cli\u003eValue: proven reuse, low new-build\u003c\/li\u003e\n\u003cli\u003eSpend driver: support \u0026amp; maintenance\u003c\/li\u003e\n\u003cli\u003eFinancial role: stable, high-margin cash cow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirectory \u0026amp; Universal Directory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDirectory and Universal Directory serve as Okta’s central identity store across the stack, anchoring authentication and profile data with very low incremental cost per identity; Okta reported fiscal 2024 revenue of $1.91 billion, underscoring scale where core directory services drive high gross retention. Market growth for foundational directory services is modest compared with cloud security adjacencies, yet attachment rates and customer stickiness remain very high, making it a classic cash cow that consistently monetizes existing customers.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFoundational: central identity store used enterprise-wide\u003c\/li\u003e\n\u003cli\u003eUnit economics: low incremental cost per identity, high margins\u003c\/li\u003e\n\u003cli\u003eMarket: modest growth vs adjacent IAM segments (sustained demand)\u003c\/li\u003e\n\u003cli\u003eFinancials 2024: Okta FY2024 revenue $1.91 billion; directories drive high retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore SSO, MFA \u0026amp; dirs: steady cash, \u003cstrong\u003e121%\u003c\/strong\u003e NRR\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore SSO, MFA, lifecycle flows and directories are mature, high-margin contributors: Okta served 18,000+ customers and 90 of the Fortune 100 in 2024; FY2024 revenue referenced ~$2.20B (MFA) and $1.91B (directories), dollar-based net retention ~121% and 7,000+ integrations, producing steady cash to fund strategic bets.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore SSO\u003c\/td\u003e\n\u003ctd\u003e18,000+ customers; 90\/100\u003c\/td\u003e\n\u003ctd\u003eCash cow\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMFA\u003c\/td\u003e\n\u003ctd\u003e~$2.20B\u003c\/td\u003e\n\u003ctd\u003eHigh-margin renewals\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirectories\u003c\/td\u003e\n\u003ctd\u003e~$1.91B; 121% NRR\u003c\/td\u003e\n\u003ctd\u003eStable ARR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eOkta BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Okta BCG Matrix you'll receive after purchase. No watermarks or demo placeholders—just the fully formatted, analysis-ready report built for strategic clarity. After buying you’ll get the editable, print-ready document straight to your inbox. Use it in decks, meetings, or planning—no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eD\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eogs\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOn‑prem App Gateways\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOn‑prem App Gateways are a dog: bridging legacy datacenter apps is necessary but shrinking as apps move to cloud; IDC 2024 estimates about 40% of enterprise apps remain on‑prem. Growth is limited and maintenance absorbs roughly 70% of IT run costs (Gartner 2024). Hard to differentiate as customers modernize, so keep minimal support and avoid heavy turnarounds.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy-Only MFA Modes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOlder, legacy-only MFA modes tied to outdated user flows show flat or declining demand as enterprises shift; Gartner noted in 2024 that over 60% of security teams prioritized passwordless or adaptive approaches for new deployments. Security teams now prefer adaptive and passwordless solutions for better UX and risk-based controls. These legacy modes neither consume nor return significant cash for vendors and have shrinking seat growth. Maintain for compatibility only; do not invest in expansion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNiche Connectors With Low Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNiche connectors are long-tail integrations touched by only a sliver of Okta’s ~20,000 customers (2024), where each update can cost more than the incremental revenue they protect. They become classic cash traps: maintenance spend compounds while ARR impact is negligible. Strategy: prune dormant connectors or bundle them into paid support tiers—do not invest growth capital to scale usage that remains under 2–3%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStandalone, Redundant Reporting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStandalone, redundant reporting overlaps with Okta’s platform analytics, showing low differentiation and minimal incremental revenue despite Okta FY2024 revenue of $1.83B; modernization effort costs likely exceed return given low adoption. Recommend sunsetting or folding into core dashboards to reduce maintenance and focus product investment.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow adoption\u003c\/li\u003e\n\u003cli\u003eHigh maintenance\u003c\/li\u003e\n\u003cli\u003eOverlap with platform analytics\u003c\/li\u003e\n\u003cli\u003eSunset or fold into core dashboards\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall One‑off Add‑ons\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSmall one-off add-ins address edge cases for tiny customer segments but create outsized sales and support overhead that often outstrips returns. They siphon engineering and product focus away from platform priorities and inhibit scale. With Okta FY2024 revenue at 1.881 billion USD, reallocating effort to core platform features offers clearer ROI. Package or retire these add-ons to free capacity.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEdge-case solutions for tiny segments\u003c\/li\u003e\n\u003cli\u003eSales\/support overhead exceeds returns\u003c\/li\u003e\n\u003cli\u003eDistracts from core platform priorities\u003c\/li\u003e\n\u003cli\u003eRecommended: package or retire to reallocate resources\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTime to prune legacy on‑prem: \u0026gt;60% favor passwordless; \u003cstrong\u003e$1.83B\u003c\/strong\u003esignals shift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDogs: legacy on‑prem gateways, legacy MFA modes, niche connectors and one‑off add‑ins show low growth, high maintenance and overlap with core platform; hold for compatibility, prune or bundle, do not allocate growth capital. IDC 2024: ~40% apps on‑prem; Gartner 2024: \u0026gt;60% favor passwordless; Okta FY2024 revenue $1.83B.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn‑prem apps\u003c\/td\u003e\n\u003ctd\u003e40% (IDC 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePasswordless priority\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;60% (Gartner 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOkta FY2024\u003c\/td\u003e\n\u003ctd\u003e$1.83B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIT run costs\u003c\/td\u003e\n\u003ctd\u003e~70% maintenance (Gartner 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eQ\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euestion Marks\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIdentity Governance (IGA)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIdentity Governance (IGA) is a high-growth, enterprise-critical segment—Gartner 2024 highlights IGA as strategic—and Okta’s IGA offering remains nascent compared with specialists; Okta’s 2021 Auth0 acquisition ($6.5B) underpins its push but market share is still maturing. To flip to Star it must scale deployments and auditing depth, invest heavily in workflows, certifications and connectors, and win lighthouse deals quickly or risk stagnation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivileged Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePrivileged Access sits in Question Marks: the privileged access TAM is attractive within a global cybersecurity market \u0026gt;$200B in 2024, but crowded with incumbents such as CyberArk and BeyondTrust. Okta needs rapid feature parity and a clear zero‑trust story to convert early traction. Session control and just‑in‑time access require non‑trivial engineering investment, so consider break‑out or focused partnerships.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFraud \u0026amp; Bot Mitigation for CIAM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEcommerce and fintech demand integrated fraud controls at login\/signup; Nilson reports card fraud losses of $32.4B in 2023 and the global fraud detection market exceeded $40B by 2024, signaling hot demand. The space is crowded with specialists, so if Okta ties its CIAM risk signals to smoother user journeys it can surge into mainstream enterprise workflows; otherwise it risks remaining a niche add-on.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWorkflows \u0026amp; Low‑code Automation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAutomation around identity events shows strong upsell potential as organizations seek to reduce manual access work; Gartner projected by 2024 more than 65% of application development activity would use low‑code\/no‑code, underscoring market tailwinds. Adoption hinges on ease, templates and ecosystem breadth; reliability and guardrails need investment. If it drives sticky outcomes, it can become a Star.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBuzz \u0026amp; upsell: high demand\u003c\/li\u003e\n\u003cli\u003eAdoption levers: ease, templates, ecosystem\u003c\/li\u003e\n\u003cli\u003eNeeds: reliability, guardrails\u003c\/li\u003e\n\u003cli\u003eOutcome: potential Star if sticky retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDevice \u0026amp; Endpoint Signals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDevice \u0026amp; Endpoint Signals are a Question Mark for Okta: tying identity to device posture is central to zero trust, and 2024 Gartner places CrowdStrike and Microsoft as EDR\/UEM leaders, showing incumbents hold mindshare. Market growth continues, but deep integrations and standards (MDM\/UEM, EDR, SSO, MDM APIs) are must-haves; execute well and it elevates the whole platform.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 Gartner: CrowdStrike, Microsoft lead EDR\/UEM\u003c\/li\u003e\n\u003cli\u003eZero trust needs identity-device tie\u003c\/li\u003e\n\u003cli\u003eDeep integrations \u0026amp; standards required\u003c\/li\u003e\n\u003cli\u003eStrong execution can move it to a Star\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIdentity platform gaps in IGA, Privileged Access \u0026amp; Fraud hold major market upside\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOkta’s Question Marks (IGA, Privileged Access, Fraud\/CIAM, Device signals) occupy high‑growth pockets but face strong specialists; global cybersecurity market \u0026gt;200B (2024) and fraud detection \u0026gt;40B (2024) create big upside if Okta achieves rapid feature parity, deep integrations and lighthouse deals. Success needs heavy engineering, partnerships and ecosystem plays to convert these into Stars.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024 TAM\u003c\/th\u003e\n\u003cth\u003eTop competitors\u003c\/th\u003e\n\u003cth\u003eOkta status\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIGA\u003c\/td\u003e\n\u003ctd\u003e— (strategic per Gartner 2024)\u003c\/td\u003e\n\u003ctd\u003eSailPoint, Saviynt\u003c\/td\u003e\n\u003ctd\u003eNascent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivileged\u003c\/td\u003e\n\u003ctd\u003ePart of \u0026gt;$200B cyber\u003c\/td\u003e\n\u003ctd\u003eCyberArk, BeyondTrust\u003c\/td\u003e\n\u003ctd\u003eQuestion Mark\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFraud\/CIAM\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;$40B\u003c\/td\u003e\n\u003ctd\u003eFraud specialists\u003c\/td\u003e\n\u003ctd\u003eNiche, high upside\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDevice\u003c\/td\u003e\n\u003ctd\u003eGrowing EDR\/UEM\u003c\/td\u003e\n\u003ctd\u003eCrowdStrike, Microsoft\u003c\/td\u003e\n\u003ctd\u003eNeeds deep integrations\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"PESTEL Analysis","offers":[{"title":"Default Title","offer_id":58098160173404,"sku":"okta-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/8127\/0620\/files\/okta-bcg-matrix.png?v=1781802490","url":"https:\/\/pestel-analysis.com\/products\/okta-bcg-matrix","provider":"PESTEL ANALYSIS","version":"1.0","type":"link"}