{"product_id":"grupoherdez-business-model-canvas","title":"Grupo Herdez Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBusiness Model Canvas Preview for Food \u0026amp; Beverage: Value, Channels, Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the strategic blueprint behind Grupo Herdez with a concise Business Model Canvas that maps its value propositions, distribution strengths, and revenue levers. This preview highlights core insights—perfect for investors, consultants, and entrepreneurs seeking practical takeaways. Purchase the full Canvas to get a complete, editable breakdown of all nine blocks with actionable recommendations and financial implications.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgri suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGrupo Herdez partners with Mexican and regional farmers for tomatoes, peppers, fruits and dairy, securing supply through multi-year contracts (typically 3–5 years) to stabilize prices and volumes across seasons. Traceability and sustainability programs—being scaled across core crops in 2024—enforce quality standards and regulatory compliance. Diversified sourcing across regions reduces climate and crop risk and smooths seasonal variability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGrupo Herdez partners with modern trade chains, wholesalers and traditional mom-and-pop distributors to secure broad market coverage and shelf presence. Joint business planning with retailers locks in promotions and category-growth initiatives while aligning credit terms and delivery windows to retailer cash cycles. Shared POS and inventory data improve demand forecasts and speed up new product launches, reducing stockouts and promotional wastage. Collaboration prioritizes tailored logistics and commercial incentives across channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics \u0026amp; cold chain\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThird-party logistics providers and refrigerated carriers enable Grupo Herdez to maintain nationwide distribution and U.S. cross-border flows, ensuring timely delivery to modern and traditional channels. Cold chain partners preserve ice cream and other perishables through temperature-controlled storage and transport, minimizing spoilage. Dynamic routing and consolidation lower lead times and logistics costs while reverse logistics partners handle returns and shelf-life rotation to protect retail freshness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand \u0026amp; JVs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStrategic alliances and joint ventures expand Grupo Herdez brand portfolio and U.S. market reach through co-branding and distribution synergies, while technology transfer from partners accelerates product innovation and tighter quality control. Shared manufacturing and distribution assets improve scale and reduce unit costs. Robust governance frameworks align incentives and protect IP across partnerships.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBrand expansion via JVs\u003c\/li\u003e\n\u003cli\u003eCo-branding drives innovation\u003c\/li\u003e\n\u003cli\u003eShared assets lower costs\u003c\/li\u003e\n\u003cli\u003eGovernance protects IP\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCo-packers \u0026amp; tech\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCo-packers provide surge capacity and specialized formats for Grupo Herdez (BMV:HERDEZ), enabling faster SKU ramps and seasonal volume flexibility; equipment and automation partners raise throughput and consistency on lines. IT vendors deploy ERP, WMS and demand-planning modules to reduce stockouts, while QA labs and certification bodies ensure compliance with food-safety standards in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCo-packers: surge capacity, format flexibility\u003c\/li\u003e\n\u003cli\u003eEquipment: throughput, consistency\u003c\/li\u003e\n\u003cli\u003eIT: ERP\/WMS\/demand planning\u003c\/li\u003e\n\u003cli\u003eQA: food-safety certification\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFood group secures inputs with \u003cstrong\u003e3–5 yr\u003c\/strong\u003e farmer contracts, national distribution \u0026amp; cold-chain\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrupo Herdez (BMV:HERDEZ) secures core inputs via multi-year farmer contracts (3–5 years) and scaled traceability\/sustainability programs in 2024 to ensure quality and compliance. Partnerships with modern trade, wholesalers and mom-and-pop distributors guarantee national shelf coverage and joint business planning. Co-packers, 3PLs and JVs provide surge capacity, cold-chain reach and portfolio expansion.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFarmers\u003c\/td\u003e\n\u003ctd\u003e3–5 yr contracts, traceability 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetailers\u003c\/td\u003e\n\u003ctd\u003eJoint planning, nationwide distribution\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3PL\/Co-packers\u003c\/td\u003e\n\u003ctd\u003eCold chain, surge capacity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive Business Model Canvas for Grupo Herdez detailing customer segments, channels, value propositions, key activities, resources, partners, cost structure and revenue streams; reflects real-world operations, highlights competitive advantages and linked SWOT insights, and offers a polished layout ideal for presentations, investor discussions and strategic validation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Grupo Herdez’s strategy into a clean, editable one-page Business Model Canvas that saves hours of structuring, enables quick cross-team collaboration, and provides a digestible snapshot for fast decision-making and boardroom reviews.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProcurement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProcurement sources agricultural commodities, packaging and ingredients at scale, with Grupo Herdez (BMV: HERDEZ) centralizing purchases to serve national distribution; in 2024 this supported thousands of tons of raw inputs annually. Hedging and supplier development programs reduce price volatility and secure volumes. Quality checks at origin prevent defects, while inventory policies trade freshness against service-level targets to minimize stockouts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eManufacturing processes five core categories: canned vegetables, sauces, jams, pasta and ice cream, with lean operations and OEE tracking optimizing production lines. HACCP and ISO food-safety programs ensure consistency across facilities. Preventive maintenance programs minimize unplanned downtime and protect asset utilization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDistribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrupo Herdez operates multiple DCs and cross-docks for ambient and cold SKUs, serving modern trade, traditional trade and foodservice; route-to-market reached roughly 72% retail and 28% foodservice in 2024. Demand planning and S\u0026amp;OP align production with promotional peaks, while export logistics support shipments to over 15 countries, handling customs and compliance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand building\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpbrand building leverages consumer marketing across tv digital and in activations to drive trial loyalty while category management trade secure shelf visibility premium placement. portfolio pricing pack architecture target multiple income tiers broaden penetration reputation emphasizes authenticity quality protect brand equity.\u003e\u003cp\u003e\u003c\/p\u003e\u003cul class=\"lst_crct\"\u003e\u003c\/ul\u003e\u003cli\u003eTV, digital, in‑store activation\u003c\/li\u003e\u003cli\u003eCategory \u0026amp; trade marketing for shelf share\u003c\/li\u003e\u003cli\u003eTiered pricing and pack architecture\u003c\/li\u003e\u003cli\u003eReputation focus on authenticity\u003c\/li\u003e\n\u003c\/pbrand\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eR\u0026amp;D \u0026amp; QA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eR\u0026amp;D and QA develop new flavors, healthier recipes and convenient formats, validating acceptance through sensory testing and pilot runs with trained panels and market trials; formulations align with Mexico NOM-051 and U.S. FDA labeling rules. Continuous improvement programs target reductions toward WHO sodium recommendation of under 2 g\/day and lower added sugars and preservatives. QA ensures traceability and batch-level compliance across plants.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegulatory tags: NOM-051, FDA\u003c\/li\u003e\n\u003cli\u003eHealth target: WHO sodium \u0026lt; 2 g\/day\u003c\/li\u003e\n\u003cli\u003eValidation: sensory panels + pilot runs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated food maker centralizes procurement, HACCP\/ISO, \u003cstrong\u003e72%\u003c\/strong\u003e retail, exports to \u003cstrong\u003e15+\u003c\/strong\u003e markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrupo Herdez (BMV: HERDEZ) centralizes procurement and hedging to source thousands of tons of inputs annually, runs HACCP\/ISO manufacturing across five categories with OEE and preventive maintenance, and operates DCs\/cross-docks serving 72% retail and 28% foodservice in 2024 while exporting to over 15 countries. Marketing, R\u0026amp;D and QA drive portfolio, reformulation and shelf presence.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail vs Foodservice\u003c\/td\u003e\n\u003ctd\u003e72% \/ 28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExport markets\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;15\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRaw inputs\u003c\/td\u003e\n\u003ctd\u003eThousands of tons\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the exact Grupo Herdez Business Model Canvas you will receive after purchase, not a mockup or sample. When you complete your order, you'll get this same professional, ready-to-edit file in Word and Excel formats. No surprises—full access to the complete, formatted deliverable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of 2024 Grupo Herdez maintains well-known labels across sauces, vegetables, jams, pasta and ice cream, leveraging household recognition in Mexico and export markets. High brand equity secures premium shelf placement and repeat-purchase loyalty, supporting pricing power. Brands are positioned on authentic Mexican flavors, and an active trademark portfolio protects market share and channel access.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlants \u0026amp; DCs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eManufacturing sites with ambient and cold capabilities allow Grupo Herdez to produce shelf-stable and chilled lines under the same network. Distribution centers, dedicated fleets and cold storage enable nationwide reach across Mexico's 32 states. Automation and QC laboratories ensure efficiency and product standards while the geographic footprint helps reduce logistics costs and lead times.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrupo Herdez sources from diversified growers, ingredient suppliers and packaging vendors, supporting scale across brands and exports; in 2023 Grupo Herdez reported net sales of MXN 18.9 billion, underpinning procurement leverage. Long-term agreements secure volumes and price bands, while traceability systems across operations protect food safety and brand reputation. Alternate sources and regional contracts reduce disruption risk and seasonal variability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePeople \u0026amp; know-how\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eExperienced operations, QA, marketing and sales teams leverage Grupo Herdez’s century-long institutional knowledge since 1914 and deep expertise in Mexican cuisine and consumer tastes; the company is listed on BMV under HERDEZ. Trade relationships span modern and traditional channels across Mexico, supported by in-house data analytics for forecasting and dynamic pricing.  \n\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTeams: operations, QA, marketing, sales\u003c\/li\u003e\n\u003cli\u003eHeritage: founded 1914\u003c\/li\u003e\n\u003cli\u003eChannels: modern + traditional retail\u003c\/li\u003e\n\u003cli\u003eCapabilities: forecasting \u0026amp; pricing analytics\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlliances \u0026amp; IP\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAlliances \u0026amp; IP: Grupo Herdez leverages joint ventures, licensing and distribution rights across Mexico, the US and LATAM to secure shelf presence and category leadership; proprietary recipes and process know-how underpin brand differentiation while partner technologies expand product development and cold-chain reach. Governance structures and licensing controls preserve brand integrity and quality across channels.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eJoint ventures: market access\u003c\/li\u003e\n\u003cli\u003eLicensing: category rights\u003c\/li\u003e\n\u003cli\u003eIP: proprietary recipes\u003c\/li\u003e\n\u003cli\u003ePartners: tech \u0026amp; distribution\u003c\/li\u003e\n\u003cli\u003eGovernance: brand controls\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentury-old food leader: integrated plants, nationwide reach \u003cstrong\u003eMXN 18.9 bn\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrupo Herdez’s key resources are strong consumer brands and trademarks, integrated ambient and cold manufacturing plus nationwide distribution, diversified supplier contracts and traceability, and experienced commercial and R\u0026amp;D teams with century-long heritage. Financial scale: 2023 net sales MXN 18.9 billion; listed as HERDEZ on BMV.\n\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eResource\u003c\/th\u003e\n\u003cth\u003eFact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHeritage\u003c\/td\u003e\n\u003ctd\u003eFounded 1914\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales\u003c\/td\u003e\n\u003ctd\u003eMXN 18.9 bn (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTicker\u003c\/td\u003e\n\u003ctd\u003eHERDEZ\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAuthentic taste\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAuthentic taste anchors Grupo Herdez’s value proposition by delivering traditional Mexican flavors with consistent quality across brands like Herdez, Doña María and McCormick Mexico. Recipes are formulated to reflect local palates and culinary heritage, ensuring reliable taste across batches and regions. This consistency supports wide household and foodservice trust. Grupo Herdez reported consolidated net sales of 17,057 million pesos in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConvenience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGrupo Herdez, listed on the Mexican Stock Exchange (BMV: HERDEZ), offers ready-to-use sauces, canned vegetables, jams, and frozen treats that deliver time-saving meal solutions for busy consumers. Pack sizes span single-serve to family formats, supporting storage flexibility and long shelf life. These products target Mexico’s ~126.3 million population in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWide assortment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrupo Herdez offers a wide assortment from staples to indulgent ice cream, serving mass to premium shoppers through multiple price tiers; its 2024 net sales reached MXN 30.1 billion, reflecting portfolio-driven growth. Regional product variants target diverse Mexican and export tastes, while seasonal and limited editions refresh shelf space and boost periodic sales spikes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuality \u0026amp; safety\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGrupo Herdez enmarca calidad y seguridad con controles de aseguramiento estricto, certificaciones internacionales y trazabilidad digital en sus cadenas; en 2024 cumple la NOM-051 de etiquetado y estándares de inocuidad para exportación. Mantiene estándares uniformes de abastecimiento y manufactura para consistencia de producto, y sistemas logísticos diseñados para garantizar suministro confiable incluso en picos de demanda.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eQA estricto\u003c\/li\u003e\n\u003cli\u003eCertificaciones y trazabilidad\u003c\/li\u003e\n\u003cli\u003eEtiquetado NOM-051 (2024)\u003c\/li\u003e\n\u003cli\u003eSuministro fiable en picos\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue \u0026amp; access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGrupo Herdez delivers value and access through competitive pricing and frequent promotions, broad distribution from tienditas to hypermarkets and online marketplaces, pack-price architectures that match low-income budgets, and dedicated service levels for retailers and foodservice that ensure shelf fill and category support.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCompetitive pricing \u0026amp; promotions\u003c\/li\u003e\n\u003cli\u003eUbiquitous availability (on- and offline)\u003c\/li\u003e\n\u003cli\u003ePack-price formats for affordability\u003c\/li\u003e\n\u003cli\u003eRetail \u0026amp; foodservice service excellence\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutenticidad y NOM-051: salsas y enlatados omnicanal - Ventas 2024 \u003cstrong\u003eMXN 30.1bn\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAutenticidad en sabores tradicionales (Herdez, Doña María, McCormick Mexico) con calidad consistente y cumplimiento NOM-051. Portafolio de salsas, enlatados y helados listos para consumo que ahorran tiempo y cubren múltiples segmentos de precio. Distribución omnicanal (tiendas, e‑commerce, foodservice) y promociones para penetración en México (población 126.3M). Ventas 2024: MXN 30.1bn.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eIndicador\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eVentas consolidadas\u003c\/td\u003e\n\u003ctd\u003eMXN 30.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePoblación objetivo México\u003c\/td\u003e\n\u003ctd\u003e126.3M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCumplimiento etiquetado\u003c\/td\u003e\n\u003ctd\u003eNOM-051\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrade support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrade support combines category management, planograms and joint promotions to optimize assortment and shopper flow; merchandising teams drive improved on-shelf execution and reduce out-of-stocks. Data sharing with retailers enhances replenishment and sell-through visibility for faster inventory turns. Trade funds are structured and released against clear performance KPIs tied to distribution, display compliance and incremental sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGrupo Herdez (BMV: HERDEZ B) drives consumer engagement through recipe-led social content and active brand communities, while sampling and in-store demos accelerate trial; CRM, newsletters and a loyalty program support repeat purchases, and social media plus call centers ensure quick response to feedback.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAfter-sales care\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrupo Herdez operates dedicated hotlines for quality issues and product queries, serving Mexico’s ~126.3 million population (2024 est.), with SLAs targeting first contact resolution within 24 hours. Return and replacement policies are published and standardized across channels to streamline claims. Incidents trigger rapid root-cause analysis and traceability, and the company commits to proactive recalls when safety risks are identified to protect consumers and brand trust.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFoodservice service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFoodservice customer relationships are managed via key account managers and on-site chef support, offering customized pack sizes and guaranteed replenishment to maintain consistent supply for restaurants and caterers. Menu ideation and training materials are provided to chefs and buyers to drive SKU adoption and upsell, while contract-based service levels and structured credit terms secure long-term partnerships.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eKey account managers\u003c\/li\u003e\n\u003cli\u003eChef support \u0026amp; training\u003c\/li\u003e\n\u003cli\u003eCustomized packs\u003c\/li\u003e\n\u003cli\u003eConsistent supply\u003c\/li\u003e\n\u003cli\u003eMenu ideation\u003c\/li\u003e\n\u003cli\u003eContract SLAs \u0026amp; credit terms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCo-innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGrupo Herdez collaborates with retailers on private exclusives and in-store displays, co-developing new flavors and formats with retail partners; pilot programs in 2024 validate demand before wider rollout, and shared sales and shopper insights refine assortment decisions across channels.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eco-innovation: retailer exclusives\u003c\/li\u003e\n\u003cli\u003eproduct dev: new flavors \u0026amp; formats\u003c\/li\u003e\n\u003cli\u003epilots 2024: demand validation\u003c\/li\u003e\n\u003cli\u003edata-driven: shared assortment insights\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrade \u0026amp; consumer programs drive on-shelf execution, 24h SLA and 2024 retailer pilots\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTrade support and merchandising optimize assortment and on-shelf execution; trade funds tied to KPIs drive distribution and display compliance. Consumer engagement uses recipe-led content, sampling, CRM and loyalty to boost repeat purchases; social and call centers target first contact resolution within 24 hours. Foodservice and key accounts receive chef support, customized packs and contract SLAs; retailer co-innovation pilots ran in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMexico population\u003c\/td\u003e\n\u003ctd\u003e126.3 million\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFirst contact SLA\u003c\/td\u003e\n\u003ctd\u003e24 hours\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePilot programs\u003c\/td\u003e\n\u003ctd\u003e2024 demand validation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTicker\u003c\/td\u003e\n\u003ctd\u003eBMV: HERDEZ B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eModern trade\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eModern trade: supermarkets, hypermarkets, warehouse clubs and convenience chains deliver national coverage with strict planogram compliance to protect SKU placement and brand visibility; in-store promotions and end-caps drive trial and volume while EDI-enabled order flows support efficient replenishment and lower out-of-stocks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTraditional trade\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTraditional trade channels—tienditas, bodegas, and regional wholesalers—are served with high-frequency, small-drop deliveries to keep shelves stocked and turnover high. Merchandisers visit stores regularly to maintain product visibility and freshness, execute displays, and collect market feedback. Targeted credit programs and trade financing support independent retailers, improving buy rates and loyalty.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMarketplaces and retailer.com enable home delivery and pickup, while sponsored ads and bundled offers increase basket size by about 15%; DTC brand sites capture specialty SKUs and higher margins; data-driven personalization and CRM improved targeting and retention, lifting repeat purchase rates by ~20% in 2024 benchmarks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFoodservice\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFoodservice covers restaurants, QSRs, hotels, cafeterias and institutions, supplied in bulk formats with stable pricing to support menu cost control; as of 2024 Grupo Herdez leverages distributor partnerships to ensure national reach and provides technical kitchen support for chefs and operators to optimize usage and reduce waste.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eChannels: restaurants, QSRs, hotels, cafeterias, institutions\u003c\/li\u003e\n\u003cli\u003eFormats: bulk, stable pricing\u003c\/li\u003e\n\u003cli\u003eDistribution: national distributor partnerships\u003c\/li\u003e\n\u003cli\u003eSupport: culinary\/technical assistance for kitchens (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExport\/US\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eExport\/US channels target cross-border retail and Hispanic grocery chains, leveraging JV and distribution partners to scale shelf presence across ~62 million US Hispanic consumers (2024) and broader mainstream outlets; partners enable logistics and retailer listings while ensuring FDA and US labeling compliance for ingredients and nutrition facts.\u003c\/p\u003e\n\u003cp\u003eMarketing mixes combine Spanish-language campaigns, in-store promotions and mainstream digital ads to capture diaspora loyalty and wider shoppers, supported by US Hispanic buying power near 1.9 trillion in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eJV\/distributors: expand shelf reach and logistics\u003c\/li\u003e\n\u003cli\u003eRegulatory: FDA labeling, nutrition and ingredient compliance\u003c\/li\u003e\n\u003cli\u003eMarketing: bilingual campaigns, in-store promos, mainstream digital\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketplaces +15% basket; CRM +20% repeats; US Hispanic buy power \u003cstrong\u003e1.9T\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eModern trade, traditional tienditas, marketplaces\/DTC and foodservice drive national reach; EDI, merchandisers and distributor JVs cut OOS and boost display compliance. Marketplaces raise basket ~15% and DTC lifts margins; CRM raised repeats ~20% (2024). US\/Export targets ~62M Hispanic consumers; US Hispanic buying power ~1.9T (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\u003ctr\u003e\n\u003ctd\u003eMarketplace\/DTC\u003c\/td\u003e\n\u003ctd\u003e+15% basket, +20% repeats\u003c\/td\u003e\n\u003c\/tr\u003e\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHouseholds MX\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHouseholds MX targets middle- and lower-income families seeking affordable staples, leveraging value packs and frequent promotions to drive repeat purchases. Consumers show strong preference for authentic Mexican flavors and convenient formats (ready sauces, canned goods). Grupo Herdez benefits from broad geographic penetration across urban and rural Mexico; Mexico population ~126 million (2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUS Hispanic\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUS Hispanic consumers, roughly 62.1 million (19% of US, 2020 Census) with an estimated $1.9 trillion buying power (2024), favor authentic Mexican brands; sauces, salsas and canned staples drive category growth (single-digit YOY gains in recent years). Bilingual packaging and marketing boost penetration across mainstream chains (Walmart, Kroger) and ethnic grocers (HEB, Fiesta).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eModern retail\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eModern retail—supermarkets and convenience chains—relies on Grupo Herdez for consistent supply, high service levels and margin management to drive category growth across staples and premium lines.\u003c\/p\u003e\n\u003cp\u003eNegotiations are data-driven, leveraging POS and category insights to secure shelf space and optimize joint business plans (JBP) focused on volume and profit.\u003c\/p\u003e\n\u003cp\u003eCoordination with national promotional calendars and retailer campaigns ensures synchronized activations, improved sell-through and measurable ROI.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFoodservice buyers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFoodservice buyers—restaurants, hotels and institutions—depend on Grupo Herdez for consistent ingredient quality via bulk SKUs and predictable deliveries tied to contracted SLAs that guarantee fill rates and lead times. Technical support teams provide formulation advice and on-site training to ensure recipe consistency; stable pricing programs and volume contracts reduce cost volatility for operators. Long-term contracted relationships prioritize service levels, traceability and supply continuity.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBulk SKUs\u003c\/li\u003e\n\u003cli\u003ePredictable deliveries\u003c\/li\u003e\n\u003cli\u003eTechnical support\u003c\/li\u003e\n\u003cli\u003eStable pricing\u003c\/li\u003e\n\u003cli\u003eContracted SLAs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth-conscious\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHealth-conscious shoppers prioritize reduced sodium\/sugar, clean labels and portion control, favoring natural ingredients and transparent sourcing; 2024 surveys show 52% of Mexican consumers consult online reviews before food purchases. They accept premium pricing for verified health benefits and traceability, influenced strongly by digital content and influencers. Grupo Herdez can capture value by aligning premium SKUs and clear sourcing claims.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ereduced sodium\/sugar\u003c\/li\u003e\n\u003cli\u003eclean labels\u003c\/li\u003e\n\u003cli\u003eportion control\u003c\/li\u003e\n\u003cli\u003enatural ingredients\u003c\/li\u003e\n\u003cli\u003etransparent sourcing\u003c\/li\u003e\n\u003cli\u003edigital\/review-driven\u003c\/li\u003e\n\u003cli\u003ewilling to pay premium\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue packs drive Mexico volume; US Hispanic \u003cstrong\u003e$1.9T\u003c\/strong\u003e seeks authentic, clean-label brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHouseholds MX (middle\/lower income) drive volume with value packs across urban\/rural Mexico; Mexico population ~126 million (2024). US Hispanic market ~62.1 million (2020) with ~$1.9 trillion buying power (2024) favors authentic brands. Health-conscious buyers: 52% of Mexican consumers consult online reviews (2024); willing to pay premium for clean labels.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metrics\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHouseholds MX\u003c\/td\u003e\n\u003ctd\u003ePopulation 126M (2024)\u003c\/td\u003e\n\u003ctd\u003eVolume\/value focus\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS Hispanic\u003c\/td\u003e\n\u003ctd\u003e62.1M (2020); $1.9T (2024)\u003c\/td\u003e\n\u003ctd\u003eAuthenticity drives spend\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealth-conscious\u003c\/td\u003e\n\u003ctd\u003e52% consult reviews (2024)\u003c\/td\u003e\n\u003ctd\u003ePremium for clean labels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRaw materials for Grupo Herdez center on agricultural inputs, dairy, sweeteners and spices, with cost exposure to weather, FX and commodity cycles that can drive margin swings. Supplier programs and targeted hedging strategies are used to reduce price volatility and secure supply. The company pays quality premiums for certified sources to protect brand integrity and shelf-life. These controls help stabilize input costs while managing sustainability requirements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePackaging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePackaging for Grupo Herdez covers cans, glass, plastics, cardboard and labels, with resin, aluminum and glass price swings driving several-percent annual COGS volatility; raw-materials remain a major input cost. Lightweighting and redesign programs commonly reduce packaging material use by up to 15%, lowering unit costs. Supplier consolidation has yielded procurement savings in the mid-single-digit percent range through scale and longer-term contracts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eManufacturing costs center on direct labor, routine maintenance, utilities and depreciation, while QA, certifications and sanitation constitute fixed overheads that sustain food safety compliance; energy-efficiency projects (e.g., LED and boiler upgrades) reduce unit energy spend and lower COGS, and higher capacity utilization amplifies margin leverage through dilution of fixed costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLogistics costs cover inbound\/outbound freight, warehousing and cold chain operations, with fuel and refrigeration expenses fluctuating across markets and seasons; network optimization programs target reduced empty miles and lower emissions, while shrink and returns are controlled through strict SOPs and traceability protocols.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInbound\/outbound freight\u003c\/li\u003e\n\u003cli\u003eWarehousing \u0026amp; cold chain\u003c\/li\u003e\n\u003cli\u003eFuel\/refrigeration market variability\u003c\/li\u003e\n\u003cli\u003eNetwork optimization reduces empty miles\u003c\/li\u003e\n\u003cli\u003eSOPs manage shrink \u0026amp; returns\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSG\u0026amp;A \u0026amp; A\u0026amp;P\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSG\u0026amp;A covers salesforce, admin, IT and compliance expenses to sustain distribution and regulatory readiness; A\u0026amp;P includes advertising, promotions and trade spend aligned with retailer programs; R\u0026amp;D funds reformulations and product innovation to maintain brand relevance.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003esalesforce\u003c\/li\u003e\n\u003cli\u003eadmin \u0026amp; IT\u003c\/li\u003e\n\u003cli\u003ecompliance\u003c\/li\u003e\n\u003cli\u003eadvertising \u0026amp; promotions\u003c\/li\u003e\n\u003cli\u003etrade spend (retailer programs)\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D (reformulation \u0026amp; innovation)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw materials \u0026amp; packaging ~\u003cstrong\u003e45–50%\u003c\/strong\u003e of COGS; efficiency programs offset FX-driven margin pressure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrupo Herdez cost base is dominated by raw materials and packaging (combined ~45–50% of COGS), manufacturing fixed overheads and logistics, with SG\u0026amp;A and A\u0026amp;P driving ~20–25% of sales; input volatility and FX exposure create margin pressure while efficiency and supplier programs offset some risk. Energy and packaging savings programs target 2–4% annual COGS reduction; trade spend remains a high ROI item.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric (2024)\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet sales (2024)\u003c\/td\u003e\n\u003ctd\u003eMXN 34,000m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e~36%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSG\u0026amp;A \u0026amp; A\u0026amp;P\u003c\/td\u003e\n\u003ctd\u003e~22% sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaging\/materials % COGS\u003c\/td\u003e\n\u003ctd\u003e45–50%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePackaged foods MX\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore packaged-food sales in Mexico center on sauces, canned vegetables, jams and pasta, with these SKUs driving the majority of Grupo Herdez retail revenue; modern channels captured roughly 55% of unit sales in 2024 while traditional trade remained important. High-volume SKUs sell across both channel types and promotional campaigns during seasonal peaks lift volumes by about 10–12% in 2024. Active mix management preserved gross margins despite promo intensity, keeping category margins broadly stable year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIce cream \u0026amp; treats\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBranded ice cream and take-home formats contribute a growing share of Grupo Herdez’s portfolio, sold through cold chain-enabled grocery, convenience and foodservice channels. Sales peak in warmer months with clear seasonal uplift supporting inventory planning and promotional cadence. Premium and limited-edition flavors drive higher ASPs and incremental upsell through impulse and premiumization strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUS \u0026amp; exports\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eU.S. and export channels accounted for about 18% of Grupo Herdez consolidated net sales in 2024, driven by sauces, salsas and Mexican staples sold through U.S. retail and Hispanic channels via partners such as Walmart U.S. and H-E-B.\u003c\/p\u003e\n\u003cp\u003eForeign-exchange translation reduced reported sales by roughly 2.8% year-on-year in 2024, while mainstream penetration delivered double-digit volume growth in core SKUs, expanding shelf presence beyond Hispanic-focused aisles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFoodservice\/B2B\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFoodservice\/B2B sells bulk packs to restaurants, QSRs and institutions, securing contracted volumes that create a predictable revenue cadence; Grupo Herdez reported consolidated net sales of MXN 30.6 billion in 2023, with foodservice a key institutional channel in 2024 operations.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBulk packs to restaurants, QSRs, institutions\u003c\/li\u003e\n\u003cli\u003eContracted volumes = predictable cadence\u003c\/li\u003e\n\u003cli\u003eLower A\u0026amp;P, higher service needs\u003c\/li\u003e\n\u003cli\u003eMenu integrations increase customer stickiness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLicensing \u0026amp; JV\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLicensing and joint ventures generate income from brand licensing, royalties and access fees for distribution rights, while shared profits arise from co-developed products, diversifying Grupo Herdez’s earnings and reducing single-market risk.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLicensing income: royalties, access fees\u003c\/li\u003e\n\u003cli\u003eJV returns: shared product profits\u003c\/li\u003e\n\u003cli\u003eRisk: revenue diversification\u003c\/li\u003e\n\u003cli\u003eStrategic: expands distribution reach\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePackaged foods lead retail; modern channels \u003cstrong\u003e55%\u003c\/strong\u003e, exports \u003cstrong\u003e18%\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore packaged foods (sauces, canned veg, jams, pasta) drive the bulk of retail revenue; modern channels were ~55% of unit sales in 2024 and Grupo Herdez reported MXN 30.6bn net sales in 2023. Exports\/U.S. accounted for ~18% of 2024 sales while FX translation reduced reported sales by ~2.8% YoY. Foodservice contracts plus licensing\/JVs provide predictable cadence and revenue diversification; promotions lift peak volumes ~10–12% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eModern channels (2024)\u003c\/td\u003e\n\u003ctd\u003e55%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet sales (2023)\u003c\/td\u003e\n\u003ctd\u003eMXN 30.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports\/U.S. (2024)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFX impact (2024)\u003c\/td\u003e\n\u003ctd\u003e-2.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePromo peak uplift (2024)\u003c\/td\u003e\n\u003ctd\u003e10–12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"PESTEL Analysis","offers":[{"title":"Default Title","offer_id":58098073239900,"sku":"grupoherdez-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/8127\/0620\/files\/grupoherdez-business-model-canvas.png?v=1781795827","url":"https:\/\/pestel-analysis.com\/products\/grupoherdez-business-model-canvas","provider":"PESTEL ANALYSIS","version":"1.0","type":"link"}