{"product_id":"goeasy-swot-analysis","title":"goeasy SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDive Deeper Into the Company’s Strategic Blueprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003egoeasy's unique position in the non-prime lending market presents significant strengths, but also exposes it to specific regulatory and economic vulnerabilities. Understanding these dynamics is crucial for any investor or strategist looking to navigate this space.\u003c\/p\u003e\n\u003cp\u003eWant the full story behind goeasy's competitive advantages, potential threats, and avenues for expansion? Purchase the complete SWOT analysis to gain access to a professionally written, fully editable report designed to support your strategic planning and investment decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Market Position in Non-Prime Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003egoeasy holds a dominant position in Canada's non-prime lending sector, catering to an estimated 9.6 million Canadians who may not qualify for traditional banking services. This specialization has allowed goeasy to capture a substantial market share, solidifying its status as a leader in this crucial financial segment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Product Offerings and Omni-channel Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003egoeasy's strength lies in its diverse product portfolio, encompassing unsecured and secured loans like auto loans and home equity installment loans, alongside point-of-sale financing and lease-to-own options via its easyhome segment. This breadth of offerings caters to a wide customer base with varied financial needs.\u003c\/p\u003e\n\u003cp\u003eThe company leverages an impressive omni-channel strategy, boasting over 400 physical locations, robust online and mobile platforms, and a significant network of over 11,000 merchant partners. This extensive reach ensures high accessibility and broad customer engagement.\u003c\/p\u003e\n\u003cp\u003eThis diversified approach and expansive distribution network are key drivers for goeasy's sustained growth and resilience within the dynamic financial services sector.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsistent Financial Performance and Growth Trajectory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003egoeasy has showcased impressive financial consistency, with 2024 marking another year of record revenues and loan originations. The company anticipates continued strong performance, projecting adjusted diluted earnings per share (EPS) growth for both 2024 and 2025, alongside significant revenue increases. This upward trend underscores a resilient business model and effective operational strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEffective Credit Risk Management and Shift to Secured Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003egoeasy has demonstrated strong credit risk management, notably through a strategic pivot towards secured lending. This shift, with secured products now forming a substantial part of their loan book, has demonstrably lowered risk and boosted profitability.\u003c\/p\u003e\n\u003cp\u003eThis focus on secured products, like home equity and auto financing, has been a key driver in goeasy's improved credit performance. The company's proactive approach to risk, including ongoing refinements to its credit assessment models, underpins its financial resilience.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eSecured Lending Dominance:\u003c\/strong\u003e Secured loans now represent a significant and growing portion of goeasy's overall loan portfolio, offering a more robust collateral base.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeclining Net Charge-Offs:\u003c\/strong\u003e The company has seen a reduction in its net charge-off rate, a direct benefit of its disciplined underwriting and secured lending strategy. For example, in Q1 2024, goeasy reported a net charge-off rate of 4.3%, down from 4.9% in Q1 2023.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhanced Profitability:\u003c\/strong\u003e The shift to secured lending has not only mitigated risk but also contributed positively to goeasy's profitability metrics.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdaptive Risk Models:\u003c\/strong\u003e Continuous adjustments and improvements to their credit risk models ensure ongoing effectiveness in managing potential defaults.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Capital Position and Funding Capacity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003egoeasy benefits from a robust capital position and substantial funding capacity, which is crucial for its continued expansion.  This strength allows the company to not only support its current growth trajectory but also to capitalize on emerging market opportunities.\u003c\/p\u003e\n\u003cp\u003eThe company has demonstrated its financial flexibility by successfully increasing its revolving securitization warehouse facilities.  As of Q1 2024, goeasy reported a strong liquidity position, with approximately $1.9 billion in available funding capacity, enabling it to pursue its ambitious loan book growth targets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong Liquidity:\u003c\/strong\u003e goeasy maintains a healthy liquidity buffer, ensuring operational stability and capacity for growth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhanced Funding:\u003c\/strong\u003e The company has expanded its securitization warehouse facilities, increasing its financial firepower.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDividend Growth:\u003c\/strong\u003e goeasy has a proven track record of consistently paying and increasing dividends, signaling financial health and commitment to shareholder returns.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNon-Prime Lending Leadership: Driving Growth \u0026amp; Financial Strength\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003egoeasy's core strength lies in its established leadership within Canada's non-prime lending market, serving a significant portion of the population underserved by traditional banks. This niche focus, combined with a diverse product suite including auto and home equity loans, positions them well for continued expansion.\u003c\/p\u003e\n\u003cp\u003eThe company's omni-channel strategy, featuring over 400 branches and extensive merchant partnerships, ensures broad customer accessibility. Furthermore, goeasy's commitment to secured lending, which now forms a substantial part of its portfolio, has demonstrably lowered risk and improved profitability, evidenced by a declining net charge-off rate to 4.3% in Q1 2024.\u003c\/p\u003e\n\u003cp\u003egoeasy's financial health is bolstered by a robust capital position and significant funding capacity, with approximately $1.9 billion in available funding as of Q1 2024. This financial flexibility supports its growth objectives and a consistent track record of increasing shareholder dividends.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a strategic overview of goeasy’s internal and external business factors, highlighting its strong brand recognition and customer loyalty as key strengths, while also identifying potential regulatory changes and increased competition as significant threats.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a clear, actionable SWOT analysis that highlights goeasy's competitive advantages and areas for improvement, easing the burden of strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReliance on the Non-Prime Segment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003egoeasy's focus on the non-prime segment, while a strategic advantage, inherently exposes the company to a customer base with a higher credit risk profile than prime borrowers. This specialization means goeasy's financial performance can be more sensitive to economic downturns or shifts in the financial well-being of lower-income households.\u003c\/p\u003e\n\u003cp\u003eFor instance, in the first quarter of 2024, goeasy reported a loan loss rate of 7.83% for its easyfinancial segment, reflecting the higher risk associated with its customer base. This compares to a significantly lower rate for prime lenders. Managing this inherent risk necessitates ongoing investment in advanced credit scoring models and efficient collections processes to mitigate potential losses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePotential for Margin Compression\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003egoeasy's strategic pivot to secured lending, a move aimed at lowering credit risk, may inherently result in a reduced annualized yield on its consumer loan portfolio. While the company has effectively offset this by increasing loan volumes, a prolonged period of margin compression could eventually pressure overall profitability if not carefully managed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory Scrutiny and Compliance Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003egoeasy operates within a heavily regulated non-prime lending environment in Canada. A significant upcoming change is the new criminal interest rate cap of 35% APR, which takes effect on January 1, 2025. This necessitates ongoing adjustments to their credit risk assessment and operational procedures.\u003c\/p\u003e\n\u003cp\u003eMeeting these evolving regulatory demands involves considerable investment in legal counsel and compliance infrastructure. For instance, the cost of adapting credit scoring models and ensuring adherence to new disclosure requirements can be substantial, potentially impacting profitability if not managed efficiently.\u003c\/p\u003e\n\u003cp\u003eNon-compliance with these regulations, which are becoming increasingly stringent, could result in significant financial penalties and damage to goeasy's brand reputation. This ongoing need to adapt and comply adds a layer of operational complexity and expense to their business model.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigher Cost of Borrowing Compared to Traditional Lenders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAs a non-prime lender, goeasy often incurs higher borrowing costs than traditional banks serving prime customers. This can put pressure on their net interest margins, even with efforts to diversify funding. For instance, in the first quarter of 2024, goeasy's weighted average cost of borrowing was 6.5%, a slight increase from 6.2% in Q1 2023, highlighting the ongoing challenge of managing these elevated costs. \u003c\/p\u003e\n\u003cp\u003eMaintaining access to affordable capital is paramount for goeasy's continued expansion. The company's ability to secure funding at competitive rates directly impacts its profitability and capacity to serve its target market. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigher Cost of Capital:\u003c\/strong\u003e goeasy's non-prime focus inherently leads to increased borrowing expenses compared to prime lenders.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMargin Pressure:\u003c\/strong\u003e Elevated funding costs can limit the potential for wider net interest margins.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFunding Dependency:\u003c\/strong\u003e Consistent and cost-effective access to capital is critical for operational growth and market reach.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQ1 2024 Borrowing Cost:\u003c\/strong\u003e The weighted average cost of borrowing stood at 6.5% in Q1 2024.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSensitivity to Macroeconomic Indicators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003egoeasy's financial health is closely tied to macroeconomic conditions, as unfavorable shifts in indicators like those from Moody's Analytics directly impact its provisions for future credit losses. This means a worsening economic outlook could force the company to set aside more money to cover potential defaults, directly affecting profitability.\u003c\/p\u003e\n\u003cp\u003eFor instance, if unemployment rises significantly, as some forecasts for late 2024 and 2025 suggest could occur in certain sectors, goeasy's customer base may struggle to repay loans. This would necessitate a higher allowance for credit losses, potentially reducing net income. The company's reliance on consumer credit makes it particularly vulnerable to economic downturns.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eEconomic Sensitivity:\u003c\/strong\u003e goeasy's allowance for credit losses is directly linked to macroeconomic forecasts, such as those from Moody's Analytics.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImpact of Deterioration:\u003c\/strong\u003e A negative economic outlook can lead to increased provisions for credit losses, impacting financial performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVulnerability to Downturns:\u003c\/strong\u003e As a consumer credit provider, goeasy is susceptible to economic slowdowns that affect its borrowers' ability to repay.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNon-Prime Lending: Navigating Risk, Regulation, and Economic Headwinds\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003egoeasy's specialization in the non-prime lending market exposes it to a higher credit risk profile, making its financial performance more susceptible to economic downturns. In the first quarter of 2024, the company reported a loan loss rate of 7.83% for its easyfinancial segment, underscoring this inherent risk. This necessitates continuous investment in robust credit scoring and collections to manage potential defaults effectively.\u003c\/p\u003e\n\u003cp\u003eThe company's move towards secured lending, while mitigating credit risk, could lead to lower annualized yields on its loan portfolio. Although goeasy has compensated by increasing loan volumes, sustained margin compression without volume growth could eventually impact profitability. Furthermore, goeasy faces significant regulatory scrutiny in Canada's non-prime lending sector, with new rules like a 35% APR criminal interest rate cap effective January 1, 2025, requiring ongoing operational and system adjustments.\u003c\/p\u003e\n\u003cp\u003egoeasy's reliance on the non-prime segment results in higher borrowing costs compared to prime lenders, impacting net interest margins. For instance, its weighted average cost of borrowing was 6.5% in Q1 2024, up from 6.2% in Q1 2023. This highlights the critical need for consistent, cost-effective access to capital to fuel expansion and maintain profitability.\u003c\/p\u003e\n\u003cp\u003egoeasy's financial performance is closely linked to macroeconomic conditions; for example, Moody's Analytics forecasts can influence its provisions for credit losses. An economic downturn, potentially leading to increased unemployment in late 2024 and 2025, could strain its customer base's ability to repay loans, thus increasing the allowance for credit losses and reducing net income.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003egoeasy SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview reflects the real document you'll receive—professional, structured, and ready to use. You'll gain a comprehensive understanding of goeasy's Strengths, Weaknesses, Opportunities, and Threats. Purchase unlocks the entire in-depth version for your strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PESTEL Analysis","offers":[{"title":"Default Title","offer_id":55297251541340,"sku":"goeasy-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/8127\/0620\/files\/goeasy-swot-analysis.png?v=1755791575","url":"https:\/\/pestel-analysis.com\/products\/goeasy-swot-analysis","provider":"PESTEL ANALYSIS","version":"1.0","type":"link"}