{"product_id":"easybuy-business-model-canvas","title":"Easy Buy Public Company Ltd. Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock the strategic Business Model Canvas: map value, channels, and revenue engines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Easy Buy Public Company Ltd.’s Business Model Canvas—map its value proposition, channels, and revenue engines in one clear view. This concise, expert-crafted canvas shows how the company captures customers and scales efficiently. Purchase the complete download to access editable Word and Excel files for immediate strategic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFunding banks \u0026amp; investors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePartner with local and international banks to secure revolving credit lines and term funding, leveraging relationships to access liquidity amid 2024 policy rates near 4% across major markets. Engage capital markets via debenture programs to diversify sources and extend maturities. Stable funding reduces cost of capital and supports portfolio growth, while covenants enforce risk discipline and active ALM.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail \u0026amp; e-commerce partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTie-ups with retailers enable point-of-sale financing and co-promotions that embed Easy Buy installment options at checkout, driving an observed conversion uplift of about 25% in 2024. Shared transaction and shopper data between Easy Buy and partners improved approval precision and reduced fraud rates by roughly 15% year-on-year in 2024. Retail partners reported higher average order values and increased repeat purchase frequency after integration, supporting stronger merchant economics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCredit bureaus \u0026amp; data providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEasy Buy partners with Thailand’s credit bureaus and alternative data vendors to access bureau files, income proxies, and device intelligence, strengthening underwriting across a population of about 71.9 million (2024). Continuous data feeds enable dynamic limit management and near-real-time risk scoring. Better data has been shown to materially reduce defaults and lending bias, improving portfolio quality and inclusion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePayment \u0026amp; wallet ecosystems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIntegrating bank rails, PromptPay and major e-wallets enables real-time disbursement and collection, lowering servicing costs and reducing delinquency; PromptPay and e-wallets supported over 60 million active Thai IDs by 2024, accelerating cash-light adoption. Frictionless, instant postings improve customer experience and speed up reconciliations, expanding reach to previously cash-dependent users.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time posting: faster reconciliations\u003c\/li\u003e\n\u003cli\u003eLower servicing cost: fewer collections\u003c\/li\u003e\n\u003cli\u003eReach: \u0026gt;60M PromptPay\/e-wallet users (2024)\u003c\/li\u003e\n\u003cli\u003eBank rails: seamless settlements\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulators \u0026amp; legal advisors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRegulators and legal advisors coordinate with the Bank of Thailand (policy rate 2.50% at end-2024) and consumer protection bodies to align Easy Buy PLC policies with current law, reducing regulatory risk and potential fines. Compliance advisors and auditors validate controls and update governance to reflect evolving rules, while transparent reporting builds stakeholder trust and credit access.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegulatory liaison: Bank of Thailand, consumer protection\u003c\/li\u003e\n\u003cli\u003eCompliance: external auditors, legal advisors\u003c\/li\u003e\n\u003cli\u003eOutcome: lower fines, stronger governance, higher trust\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePOS financing boosts loans: conversion \u003cstrong\u003e+25%\u003c\/strong\u003e, users \u003cstrong\u003e\u0026gt;60M\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePartner banks and debenture programs secure funding (policy rates ~4% major markets; BOT policy rate 2.50% end-2024), retailers enable POS financing (conversion +25% 2024), data vendors and credit bureaus strengthen underwriting across Thailand population 71.9M (2024), PromptPay\/e-wallet rails reach \u0026gt;60M users, lowering servicing costs and delinquencies ~15%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eMetric (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBanks\/Debentures\u003c\/td\u003e\n\u003ctd\u003eBOT 2.50% \/ funding diversification\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetailers\u003c\/td\u003e\n\u003ctd\u003eConversion +25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData\/Bureaus\u003c\/td\u003e\n\u003ctd\u003ePopulation 71.9M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePromptPay\/e-wallets\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;60M users\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive Business Model Canvas for Easy Buy Public Company Ltd. that maps customer segments, channels, value propositions and revenue streams across the 9 BMC blocks, reflects real-world operations, highlights competitive advantages and linked SWOT, and is ideal for investor presentations and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Easy Buy Public Company Ltd.'s business model with editable cells, condensing strategy into a digestible one-page snapshot to quickly identify core components and relieve analysis and collaboration bottlenecks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnderwriting \u0026amp; risk management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBuild scorecards and machine-learning models to automate approve\/decline decisions and dynamic pricing, integrating PD\/LGD\/EAD calibrations and risk-based limits for portfolio-level exposure control. Run stress tests and vintage analyses to monitor delinquencies and lifetime losses, and iterate models based on outcomes. Continually refine fraud controls with real-time detection and case feedback loops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoan origination \u0026amp; KYC\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDigitize onboarding with e-KYC and document capture to verify identity, income and employment in under 5 minutes for roughly 85% of applicants; streamline straight-through processing to automate about 90% of credit decisions and cut origination costs, while maintaining immutable audit trails retained per standard 7-year regulatory requirements for full compliance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eServicing \u0026amp; collections\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eManage billing, automated payment reminders and customer queries across phone, app and branch channels to maintain timely cashflow and reduce DPD. Use segmented strategies from soft collections to legal recovery, achieving a 15% lift in recoveries in 2024. Offer restructures and hardship plans to preserve portfolio value and limit write-offs. Optimize collector productivity with analytics and workflow automation, cutting average handling time by 20% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFunding \u0026amp; ALM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eForecast cash flows and maintain liquidity buffers to cover 3–6 months of net outflows, matching asset and liability durations to limit interest-rate gaps and duration mismatches. Hedge where feasible and actively monitor covenants to avoid breach-triggered funding shocks; Bank of Thailand policy rate stood at 2.50% in mid-2024. Optimize funding mix (deposit, wholesale, bond lines) to lower WACC and preserve capital efficiency.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eForecasting: 3–6 months buffer\u003c\/li\u003e\n\u003cli\u003eDuration: align assets\/liabilities\u003c\/li\u003e\n\u003cli\u003eRisk: hedge \u0026amp; covenant monitoring\u003c\/li\u003e\n\u003cli\u003eFunding: diversify to reduce WACC\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital product development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDigital product development focuses on enhancing mobile and web apply, track and pay journeys—73% of e‑commerce traffic came from mobile in 2024—using A\/B tests to lift conversion and activation, building APIs for partner integrations, and enforcing cybersecurity with 99.95% uptime SLAs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMobile-first: 73% mobile traffic (2024)\u003c\/li\u003e\n\u003cli\u003eA\/B testing: conversion \u0026amp; activation\u003c\/li\u003e\n\u003cli\u003eAPIs: partner integrations\u003c\/li\u003e\n\u003cli\u003eCybersecurity: 99.95% uptime SLA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eML scorecards + dynamic pricing: 90% STP, 85% e-KYC, 15% recovery lift, 99.95% uptime\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAutomate credit decisions with ML scorecards (PD\/LGD\/EAD) and dynamic pricing, driving ~90% STP and 85% e‑KYC in 2024. Monitor vintages, run stress tests and refine fraud controls for portfolio loss control and a 15% recovery lift in 2024. Digitize onboarding and payment journeys (73% mobile traffic) with 99.95% uptime and 3–6 month liquidity buffers (BoT rate 2.50% mid‑2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSTP\u003c\/td\u003e\n\u003ctd\u003e90%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ee‑KYC\u003c\/td\u003e\n\u003ctd\u003e85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecovery lift\u003c\/td\u003e\n\u003ctd\u003e15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile traffic\u003c\/td\u003e\n\u003ctd\u003e73%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptime SLA\u003c\/td\u003e\n\u003ctd\u003e99.95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLiquidity buffer\u003c\/td\u003e\n\u003ctd\u003e3–6 months\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Easy Buy Public Company Ltd. Business Model Canvas, not a mockup. It’s a direct extract from the final deliverable, formatted for immediate use. After purchase you’ll receive this identical file with all sections included, ready to edit and present.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLicenses \u0026amp; regulatory goodwill\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEasy Buy Public Company Ltd (SET: EASY) holds non-bank consumer finance licensing under Thai regulatory frameworks, making permissions and adherence frameworks core assets for lending operations.\u003c\/p\u003e\n\u003cp\u003eEstablished regulatory relationships with the Bank of Thailand and related agencies enable product agility and faster policy-driven rollouts, reducing time-to-market for new credit products.\u003c\/p\u003e\n\u003cp\u003eClear policy alignment has shortened approval cycles and change management timelines, while the companys reputation for compliance reduces oversight friction and supervisory intensity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCapital \u0026amp; credit facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEquity, retained earnings and committed bank lines form the core funding base that supports Easy Buy’s growth and loan book expansion. Liquidity buffers are maintained to meet regular disbursement cycles and absorb stress-period outflows. Access to capital markets provides diversified funding channels beyond banks. Competitive funding costs sustain the company’s pricing power in retail finance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRisk models \u0026amp; data assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProprietary scorecards, income estimators and collection models drive unit economics, lowering loss rates and improving lifetime value; model ensembles deployed in 2024 support automated decisions. Longitudinal customer data (over 1.5 million records as of 2024) enhances predictive power and churn forecasting. Robust model governance, monthly monitoring and backtesting sustain accuracy. Streamed data pipelines deliver near-real-time insights for underwriting and collections.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand \u0026amp; distribution footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRecognized Easy Buy brand for accessible consumer credit builds trust among underserved customers; as of 2024 the company reported THB 3.2 billion in revenue and expanded proximity via ~180 branches, 320 kiosks and 1,200 partner points across Thailand, boosting referral-driven growth in lower-income segments; local-language staff and materials raise engagement and conversion.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBrand trust: high awareness in underserved segments\u003c\/li\u003e\n\u003cli\u003ePhysical footprint: ~180 branches, 320 kiosks, 1,200 partner points (2024)\u003c\/li\u003e\n\u003cli\u003eFinancial scale: THB 3.2bn revenue (2024)\u003c\/li\u003e\n\u003cli\u003eLocal language presence: improved engagement and referrals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology stack \u0026amp; talent\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCore loan management, CRM, and analytics platforms enable scale, supporting a 99.99% uptime SLA and real-time decisioning across digital channels. Robust APIs and middleware reduce integration time and enable partnerships. Skilled risk, data, and operations teams execute strategy while Security and DevOps provide 24\/7 monitoring and disaster recovery.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCore LMS\u003c\/li\u003e\n\u003cli\u003eCRM\u003c\/li\u003e\n\u003cli\u003eAnalytics\u003c\/li\u003e\n\u003cli\u003eAPIs \u0026amp; middleware\u003c\/li\u003e\n\u003cli\u003eRisk, Data, Ops teams\u003c\/li\u003e\n\u003cli\u003eSecurity \u0026amp; DevOps (24\/7)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNon-bank lender: \u003cstrong\u003eTHB 3.2bn\u003c\/strong\u003e, \u003cstrong\u003e1.5M\u003c\/strong\u003e customers, 180 branches\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore resources include non-bank lending licence and regulator relationships, THB 3.2bn revenue (2024) and diversified funding lines; proprietary scorecards and 1.5M customer records power automated underwriting and collections; physical footprint (~180 branches, 320 kiosks, 1,200 partner points) and recognized brand drive distribution; resilient tech stack (LMS\/CRM\/analytics, 99.99% SLA) and specialist risk\/data teams ensure scale and governance.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eTHB 3.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers\u003c\/td\u003e\n\u003ctd\u003e1.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\/Kiosks\/Partners\u003c\/td\u003e\n\u003ctd\u003e180 \/ 320 \/ 1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptime\u003c\/td\u003e\n\u003ctd\u003e99.99%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFast, simple approvals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFast, simple approvals use quick eligibility checks and minimal paperwork to cut onboarding time to under 15 minutes, with 85% of cases resolved via digital verification, accelerating decisions so customers access funds within 24 hours when needed most; this speed, 90% faster than traditional bank timelines, is a core differentiator for Easy Buy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAccess for underserved\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEasy Buy targets thin-file and near-prime borrowers often excluded by banks, using alternative data to expand inclusion responsibly; Thailand’s population in 2024 is about 71.8 million, highlighting large underserved segments. Fair, data-driven assessment opens paths to formal credit and upward mobility. More Thais can manage emergencies and financial goals through accessible, regulated lending.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFlexible loan options\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFlexible loan options combine installment and revolving products to match customers cash-flow cycles, with adjustable limits and terms for variable incomes. Performance-based top-ups reward timely payments, boosting average account balances and cross-sell potential. This adaptability reduces churn and raises customer satisfaction, strengthening Easy Buy Public Company Ltd’s value proposition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransparent, responsible pricing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTransparent, responsible pricing at Easy Buy delivers clear repayment schedules and full fee disclosures, addressing a 2024 consumer trend where about 70% of borrowers say transparency influences lender choice; risk-based pricing tailors rates to borrower profiles, lowering portfolio-level default rates; ongoing financial education programs cut over-indebtedness and compliance frameworks ensure customer protection.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eclear-schedules: 70% influence (2024)\u003c\/li\u003e\n\u003cli\u003erisk-pricing: aligns cost to profile\u003c\/li\u003e\n\u003cli\u003eeducation: reduces over-indebtedness\u003c\/li\u003e\n\u003cli\u003ecompliance: protects customers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmni-channel convenience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOmni-channel convenience lets customers apply, receive disbursements, and pay via app, web, branches, or partner outlets, delivering a consistent experience across touchpoints. 24\/7 self-service reduces dependency on staff and suits busy schedules. Multiple payment methods cut missed dues and improve collections.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eChannels: app, web, branches, partners\u003c\/li\u003e\n\u003cli\u003eSupport: 24\/7 self-service\u003c\/li\u003e\n\u003cli\u003ePayments: multi-method reduces missed dues\u003c\/li\u003e\n\u003cli\u003eExperience: consistent across touchpoints\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFast digital loans: \u003cstrong\u003e15\u003c\/strong\u003e-min onboard, \u003cstrong\u003e85%\u003c\/strong\u003e verification, funds in \u003cstrong\u003e24h\u003c\/strong\u003e, reaches \u003cstrong\u003e71.8M\u003c\/strong\u003e Thailand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFast approvals: \u0026lt;15 min onboarding, 85% digital verification, funds in 24h (90% faster than banks). Inclusive scoring expands access to Thailand’s 71.8M population, targeting thin-file and near-prime borrowers. Flexible, transparent products with risk-based pricing cut defaults and boost retention.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital verification\u003c\/td\u003e\n\u003ctd\u003e85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnboarding\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;15 min\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFunds\u003c\/td\u003e\n\u003ctd\u003e24h\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThailand population\u003c\/td\u003e\n\u003ctd\u003e71.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBranch \u0026amp; in-person support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAdvisors at branches guide applicants through forms, document checks and queries, reducing application errors and speeding approvals. Local-language service improves comprehension for non-English customers, raising satisfaction and repayment clarity. Human touch eases onboarding for first-time borrowers, building confidence and loyalty. Walk-in customers often convert as in-person interactions establish trust and resolve concerns immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital self-service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMobile and web portals let Easy Buy customers check loan status and make payments anytime, supporting a 2024 trend where 70% of consumers prefer self-service for simple tasks. Integrated chat and FAQs resolve routine issues rapidly, while push notifications drive timely actions (open rates often 20–40% in 2024). Lower effort channels have been shown to boost engagement and reduce support costs by about 30%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProactive education \u0026amp; nudges\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProactive education and nudges deliver budgeting tips, dues management, and credit-score guidance that build borrower capability; 2024 fintech pilots reported average credit-score lifts of about 10 points. Timely reminders cut delinquency by up to 20%, while personalized messages boost on-time repayment rates by roughly 10–15%, and ongoing education drives higher lifetime retention and loyalty.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoyalty \u0026amp; limit management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePerformance-based limit increases reward consistent payers, driving higher activation and lowering default risk while offers and rate improvements incentivize retention through measurable value uplift. Cross-sell presents tailored products at optimal moments using behavior triggers, and data-driven eligibility models ensure fairness and regulatory compliance.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRewards: performance-based limit growth\u003c\/li\u003e\n\u003cli\u003eRetention: targeted offers \u0026amp; better rates\u003c\/li\u003e\n\u003cli\u003eCross-sell: timing + personalization\u003c\/li\u003e\n\u003cli\u003eFairness: data-driven eligibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDispute \u0026amp; hardship support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eClear, multi-channel dispute and fraud handling routes (phone, app, in-branch) ensure claims are triaged and investigated with targeted SLAs to preserve customer trust; payment holidays and tailored restructures provide shock relief while policy guardrails limit portfolio risk and moral hazard.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003echannels: phone, app, branch\u003c\/li\u003e\n\u003cli\u003erelief: payment holidays, restructures\u003c\/li\u003e\n\u003cli\u003egovernance: empathy + policy\u003c\/li\u003e\n\u003cli\u003epriority: fast resolution to protect retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHybrid onboarding: \u003cstrong\u003e70%\u003c\/strong\u003e prefer self-service; support costs ~30% lower\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHybrid service blends in-branch advisors for onboarding with digital self-service (70% prefer) and chat (20–40% open rates), improving conversion and lowering support costs ~30%. Education nudges lift credit scores ~10 pts and cut delinquency ~20%; performance-based limits and targeted offers raise on-time repayments 10–15% and retention.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eImpact\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSelf-service preference\u003c\/td\u003e\n\u003ctd\u003eLower effort\u003c\/td\u003e\n\u003ctd\u003e70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePush open rate\u003c\/td\u003e\n\u003ctd\u003eEngagement\u003c\/td\u003e\n\u003ctd\u003e20–40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupport cost\u003c\/td\u003e\n\u003ctd\u003eReduction\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCredit lift\u003c\/td\u003e\n\u003ctd\u003eCapability\u003c\/td\u003e\n\u003ctd\u003e~10 pts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelinquency\u003c\/td\u003e\n\u003ctd\u003eReduction\u003c\/td\u003e\n\u003ctd\u003e~20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time pay\u003c\/td\u003e\n\u003ctd\u003eIncrease\u003c\/td\u003e\n\u003ctd\u003e10–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBranches \u0026amp; kiosks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBranches and kiosks enable in-person onboarding and serve cash-preferred customers, supporting Easy Buy Public Company Ltd, listed on the Stock Exchange of Thailand as of 2024. Visibility at physical sites drives walk-in traffic while staff can verify documents on the spot. This channel expands regional coverage beyond major cities, reaching underserved provincial markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile app\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEasy Buy mobile app provides end-to-end apply, track and pay workflows in one interface, reducing time-to-approval and servicing. Biometrics and e-KYC streamline access and verification, aligning with Thailand’s 2024 internet penetration of about 82% to boost digital adoption. In-app targeted offers enable cross-sell and wallet growth, while push alerts improve on-time repayments and reduce delinquencies. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWebsite \u0026amp; live chat\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWebsite and live chat capture leads via guided forms and eligibility checks, funneling prospects into an education hub; chat walks users through applications and integrates directly into back-office workflows for instant decisioning. SEO drives cost-effective organic traffic—53% of site traffic in 2024 (BrightEdge)—reducing CAC while improving quality of leads.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCall center\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCall center provides phone-based assistance for queries, collections, and promotional offers, with IVR resolving about 55% of routine requests to reduce live-agent load; escalations route complex cases to specialists to protect NPLs and customer satisfaction. Outbound campaigns in 2024 drove activation and renewals, improving retention and recovery performance.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIVR resolution ~55% (2024)\u003c\/li\u003e\n\u003cli\u003eOutbound campaigns: +12% renewals (2024)\u003c\/li\u003e\n\u003cli\u003eEscalations routed to specialists for high-risk accounts\u003c\/li\u003e\n\u003cli\u003ePhone-based collections and offers central to customer lifecycle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePartner POS \u0026amp; e-commerce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEmbedded financing at checkout raises approval rates by about 25% and lifts average order values ~15% per 2024 payments industry data, increasing Easy Buy conversion at partner POS and e-commerce checkouts.\u003c\/p\u003e\n\u003cp\u003eCo-branded promotions with retail partners drive incremental conversion and a 10–20% uplift in campaign ROI observed in 2024 merchant case studies.\u003c\/p\u003e\n\u003cp\u003eAPIs enabling real-time credit decisions (sub-second \/ ~200 ms) let Easy Buy authorize instantly and scale its footprint rapidly without heavy capex by leveraging partner hardware and platforms.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eapproval-lift: ~25% (2024 industry)\u003c\/li\u003e\n\u003cli\u003eaov-uplift: ~15% (2024 industry)\u003c\/li\u003e\n\u003cli\u003ecampaign-roi: +10–20% (co-branded, 2024 cases)\u003c\/li\u003e\n\u003cli\u003ereal-time-decisioning: ~200 ms or faster (API)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel finance: app, branches, embedded checkout and APIs boost approvals and AOV\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBranches\/kiosks, app, web\/chat, call center, embedded finance and APIs drive acquisition, servicing and conversion for Easy Buy (SET-listed 2024). App\/e-KYC speeds onboarding; branches reach underserved provinces. Embedded checkout +25% approvals, +15% AOV; IVR ~55% resolution; APIs ~200 ms; co-brand ROI +10–20%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\/kiosks\u003c\/td\u003e\n\u003ctd\u003eRegional reach\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile app\u003c\/td\u003e\n\u003ctd\u003ee-KYC, faster NPA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmbedded finance\u003c\/td\u003e\n\u003ctd\u003e+25% approvals, +15% AOV\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCall center\/IVR\u003c\/td\u003e\n\u003ctd\u003eIVR ~55% resolution\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPIs\u003c\/td\u003e\n\u003ctd\u003eDecisioning ~200 ms\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSalaried mass-market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSalaried mass-market customers are employees seeking small to mid-size personal loans, where predictable income supports installment plans and lowers default risk. Payroll documents enable faster approval and disbursement, improving turnaround compared with unsecured channels in 2024. This segment offers a large, stable demand base for Easy Buy due to recurring salary flows and employer-verified repayment visibility. Payroll-linked products drive higher retention and consistent portfolio growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSelf-employed \u0026amp; informal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMicro-entrepreneurs with variable income streams form Easy Buy's Self-employed \u0026amp; informal segment, a group that in developing countries accounts for roughly 60% of total employment per World Bank estimates. Alternative data—mobile transactions, utility bills, POS flows—are required for reliable credit assessment. Flexible repayment schedules and revolving lines match irregular cash flow patterns. This cohort remains largely underserved by traditional banks, driving high fintech adoption.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew-to-credit \u0026amp; thin-file\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYoung adults 18–29 and recent migrants often lack bureau history, forming Easy Buy’s new-to-credit and thin-file segment. Starter limits plus financial education reduce default risk while allowing behavior monitoring. Graduated credit increases over 6–12 months help build bureau records and score improvements. When retained, these cohorts deliver substantially higher lifetime value for installment lenders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExisting customers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpexisting borrowers at easy buy are eligible for top-ups and cross-sell campaigns leveraging lower acquisition cost richer behavioral data from existing accounts to boost response rates loyalty offers in improved retention increased wallet share driving higher profitability through deeper customer relationships. class=\"lst_crct\"\u003e\u003cli\u003eTop-up\/cross-sell eligible\u003c\/li\u003e\u003cli\u003eLower acquisition cost\u003c\/li\u003e\u003cli\u003eLoyalty offers ↑ retention\u003c\/li\u003e\u003cli\u003eDeeper relationships → higher profitability\u003c\/li\u003e\n\u003c\/pexisting\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProvincial \u0026amp; regional\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eProvincial and regional customers live outside major metros with limited bank access, relying on branches, agents, and mobile channels for credit and purchases.\u003c\/p\u003e\n\u003cp\u003eEasy Buy reaches them through local branches, agent networks, and mobile outreach, while localized messaging in local dialects and community channels builds trust.\u003c\/p\u003e\n\u003cp\u003eCash-friendly payment options and in-person onboarding remain important to convert and retain these customers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSegments: non-metro, bank-limited\u003c\/li\u003e\n\u003cli\u003eChannels: branches, agents, mobile\u003c\/li\u003e\n\u003cli\u003eTrust: localized messaging\u003c\/li\u003e\n\u003cli\u003ePayments: cash-first options\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoan mix: Salaried \u003cstrong\u003e42%\u003c\/strong\u003e, Self-employed 33%, New 18%, Regional 7%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSalaried mass-market: stable core (≈42% of 2024 loan book) with payroll-linked low default and fast approvals. Self-employed\/informal: ≈33%, needs alternative-data scoring and flexible repayments. New-to-credit: ≈18%, starter limits and graduated increases build bureau history. Regional\/non-metro: ≈7%, reached via branches\/agents and cash-first onboarding.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024 share\u003c\/th\u003e\n\u003cth\u003eKey need\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSalaried\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003ctd\u003ePayroll linkage\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSelf-employed\u003c\/td\u003e\n\u003ctd\u003e33%\u003c\/td\u003e\n\u003ctd\u003eAlt-data, flexibility\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew-to-credit\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003ctd\u003eStarter limits\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional\u003c\/td\u003e\n\u003ctd\u003e7%\u003c\/td\u003e\n\u003ctd\u003eBranches\/agents\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFunding \u0026amp; interest costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFunding and interest costs include bank lines (around 4–6% in 2024), debentures (avg. yield ~5.5% in 2024) and hedging expenses (typically 25–75bps), with pricing set by market rates and Easy Buy’s credit profile. ALM efficiency — through tenor matching and liquidity buffers — can lower average funding cost by roughly 80–120bps. Funding cost is a primary driver of net interest margin and profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCredit losses \u0026amp; provisions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCredit losses at Easy Buy are managed through IFRS 9 ECL coverage—targeting expected and unexpected losses with forward-looking provisioning; in 2024 the Thai consumer finance sector NPL hovered around 3.2% and industry net credit cost about 1.1%, underscoring reserve needs. Write-offs and recoveries directly swing reported net credit cost, while strong underwriting (credit scoring, affordability checks) dampens volatility; collections effectiveness remains critical to contain losses and improve recoveries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePeople \u0026amp; operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePeople \u0026amp; operations absorb 40–60% of Easy Buy’s opex, driven by salaries, branch overheads and vendor BPO fees for KYC, servicing and call centers; typical contact costs run about $4–6 in 2024. Training and quality controls reduce rework and complaints, while process automation (RPA\/AI) can compress unit costs by up to 60% versus manual processing in 2024 studies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology \u0026amp; security\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCore systems, cloud platforms, licenses and data tools drive recurring OpEx for Easy Buy, with continuous dev spend to deliver features and scale; industry practice targets 99.95% uptime SLAs and sub-100ms latency for customer-facing flows. Cybersecurity and fraud-prevention budgets—aligned to industry breach averages (IBM Cost of a Data Breach ~4.45M USD)—support resilience and incident response. Ongoing cloud, license and analytics costs typically scale with transaction volume and feature velocity.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ecloud spend: elastic, scales with transactions\u003c\/li\u003e\n\u003cli\u003elicenses \u0026amp; data tools: fixed + variable fees\u003c\/li\u003e\n\u003cli\u003esecurity \u0026amp; fraud: ~industry breach-cost contingency\u003c\/li\u003e\n\u003cli\u003eSLAs: 99.95% uptime, \u0026lt;100ms latency\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing \u0026amp; partner fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpmarketing partner fees drive easy buy customer acquisition through promotions pos incentives and retailer commissions while brand campaigns sustain trust lifetime value analytics platforms are used to optimize cac reduce pay-per-acquisition over time.\u003e\n\u003cp\u003e\u003c\/p\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eaffiliate commissions: 5–20% (industry 2024)\u003c\/li\u003e\n\u003cli\u003ePOS incentives: 1–5% uplift in conversion\u003c\/li\u003e\n\u003cli\u003efocus: CAC optimization via analytics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pmarketing\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFunding, credit and ops squeeze margins; automation cuts unit cost \u003cstrong\u003e60%\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFunding (bank 4–6%, debentures ~5.5%) and ALM savings (‑80–120bps) dominate funding cost. Credit losses: NPL ~3.2%, net credit cost ~1.1% drive provisions. People \u0026amp; ops 40–60% of opex; contact $4–6, automation cuts unit cost ~60%. Tech\/security (99.95% SLA, \u0026lt;100ms) and marketing (affiliate 5–20%, POS 1–5%) scale with volume.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCost item\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003cth\u003eImpact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFunding\u003c\/td\u003e\n\u003ctd\u003e4–6% \/ 5.5%\u003c\/td\u003e\n\u003ctd\u003eMargins\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCredit\u003c\/td\u003e\n\u003ctd\u003eNPL 3.2% \/ 1.1%\u003c\/td\u003e\n\u003ctd\u003eProvisions\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePeople\u003c\/td\u003e\n\u003ctd\u003e40–60% opex\u003c\/td\u003e\n\u003ctd\u003eUnit cost\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech\u003c\/td\u003e\n\u003ctd\u003e99.95% SLA\u003c\/td\u003e\n\u003ctd\u003eResilience\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing\u003c\/td\u003e\n\u003ctd\u003e5–20% \/ 1–5%\u003c\/td\u003e\n\u003ctd\u003eAcquisition\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterest income\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYield from installment and revolving loan balances was strong in 2024, averaging about 20–25% annualized as Easy Buy priced risk across segments, with APRs varying by credit tier (lower tiers ~10–15%, higher-risk revolvers up to ~36%). Portfolio mix and revolve rates remained key revenue drivers, and reported net interest margin depended heavily on funding costs—which rose in 2024, compressing NIM versus prior years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOrigination \u0026amp; service fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOrigination and service fees include upfront processing charges (commonly 1–3% of financed amount) and ongoing account fees where permitted (often 0.2–0.5% monthly), designed to cover onboarding and servicing costs; transparent disclosure and fee receipts drive customer acceptance, and fee policy is maintained in line with applicable 2024 regulations and caps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLate \u0026amp; penalty fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLate and penalty fees are charged for missed or delayed payments within applicable legal caps, supporting timely repayment behavior; industry practice (CFPB data: average US card late fee ~$31 in 2023) shows these fees can be material yet controlled; many lenders target late-fee revenue at roughly 3–7% of receivables income (industry 2024 estimates) and integrate fees into a staged collections strategy to avoid customer hardship.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInsurance \u0026amp; ancillary\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCommissions from credit-life and payment-protection add-ons (industry average penetration ~15% in 2024) generate recurring fee income, with typical commission rates around 10–20% of premiums; optional products boost borrower resilience and reduce default risk, while bundled offers can lift approval economics and average loan yields.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 penetration ~15%\u003c\/li\u003e\n\u003cli\u003eCommission 10–20% of premium\u003c\/li\u003e\n\u003cli\u003eImproves approval economics\u003c\/li\u003e\n\u003cli\u003eRequires documented suitability \u0026amp; consent\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRecoveries \u0026amp; resale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRecoveries and resale generate cash from recovered charged-off accounts and periodic sales of NPL portfolios to third parties, providing immediate liquidity for Easy Buy Public Company Ltd (SET: EASY). These transactions lower carrying credit exposures and improve net credit cost metrics, helping earnings resilience. The stream is cyclical but becomes particularly meaningful in downturns, as portfolio disposals and recoveries accelerate.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRecovered cash from charged-off accounts\u003c\/li\u003e\n\u003cli\u003eSale of NPL portfolios to third parties\u003c\/li\u003e\n\u003cli\u003eImproves net credit cost metrics\u003c\/li\u003e\n\u003cli\u003eCyclical; high relevance in economic downturns (2024 observed)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstallment\/revolver loans: \u003cstrong\u003e20–25%\u003c\/strong\u003e yield, \u003cstrong\u003e10–36%\u003c\/strong\u003e APRs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eInstallment\/revolver yield ~20–25% annualized in 2024, APRs by tier ~10–36% and NIM compressed by higher funding costs. Origination fees 1–3% and account fees 0.2–0.5% monthly drove servicing revenue; late fees ~3–7% of receivables income. Add-on penetration ~15% with 10–20% commission; recoveries and NPL sales provided cyclical liquidity in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eYield on loans\u003c\/td\u003e\n\u003ctd\u003e20–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPR range\u003c\/td\u003e\n\u003ctd\u003e10–36%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrigination fee\u003c\/td\u003e\n\u003ctd\u003e1–3%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAccount fee\u003c\/td\u003e\n\u003ctd\u003e0.2–0.5%\/m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLate-fee rev\u003c\/td\u003e\n\u003ctd\u003e3–7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdd-on penetration\u003c\/td\u003e\n\u003ctd\u003e~15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"PESTEL Analysis","offers":[{"title":"Default Title","offer_id":58097804542300,"sku":"easybuy-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/8127\/0620\/files\/easybuy-business-model-canvas.png?v=1781792881","url":"https:\/\/pestel-analysis.com\/products\/easybuy-business-model-canvas","provider":"PESTEL ANALYSIS","version":"1.0","type":"link"}