{"product_id":"atlanticunionbank-business-model-canvas","title":"Atlantic Union Bank Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Bank Business Model Canvas: Customer Value, Revenue Streams, and Scaling Insights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore Atlantic Union Bank’s Business Model Canvas to uncover how it creates customer value, scales regional market share, and optimizes revenue streams. This concise, professional canvas maps customer segments, channels, partnerships, and cost structure—ready for benchmarking or investor decks. Download the full Word\/Excel files for a section-by-section strategic guide you can apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFintech and core banking vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFintech and core banking vendors supply Atlantic Union with core processing, digital banking platforms, fraud analytics and payments rails, enabling rapid feature rollout and regulatory-grade uptime often contracted at 99.9%–99.99%. Co-development with vendors shortens time-to-market and lowers capex through shared roadmaps and staff integration. Strict SLAs and phased integration roadmaps align technology delivery with customer expectations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorrespondent banks and liquidity providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCorrespondent banks and liquidity providers enable Atlantic Union Bank to clear wires, execute foreign exchange, and access off-balance-sheet liquidity, lowering funding costs and enhancing treasury functions; Atlantic Union reported total assets of $21.3 billion in 2024, improving pricing on wholesale funding by several basis points. Access to broader networks expands product scope and client reach, while shared credit lines and contingent facilities distribute risk and stabilize operations during stress.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMortgage, insurance, and investment distributors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThird-party distributors help Atlantic Union Bank originate, service, and cross-sell mortgages, insurance, and wealth products, broadening noninterest fee income without owning every value-chain step.\u003c\/p\u003e\n\u003cp\u003eCo-branded solutions increase customer stickiness and cross-sell rates; Atlantic Union, with roughly $29 billion in assets in 2024, leverages partners to extend reach.\u003c\/p\u003e\n\u003cp\u003eRevenue-sharing arrangements align incentives, typically tying partner compensation to origination, servicing, and AUM growth. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal community and public sector partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLocal engagement with municipalities, chambers and nonprofits strengthens trust and helped Atlantic Union Bank attract stable public deposits, supporting lending pipelines tied to municipal projects; as of 2024 the bank reported roughly 18.6 billion in deposits, underpinning community lending.\u003c\/p\u003e\n\u003cp\u003eCommunity investment partners advance CRA goals through targeted financing and measurable impact, while deep local ties differentiate Atlantic Union from national banks in relationship-driven markets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMunicipal engagement → steady public deposits\u003c\/li\u003e\n\u003cli\u003ePublic projects → predictable lending pipeline\u003c\/li\u003e\n\u003cli\u003eCRA partnerships → measurable community impact\u003c\/li\u003e\n\u003cli\u003eLocal ties → competitive differentiation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory, compliance, and audit advisors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRegulatory, compliance, and audit advisors ensure Atlantic Union Bank (AUB), a regional bank with roughly $34.4 billion in assets (2024), adheres to federal and state banking rules while strengthening BSA\/AML, fair lending, and cybersecurity risk frameworks.\u003c\/p\u003e\n\u003cp\u003eIndependent reviews and audits improve internal controls and exam readiness, reducing remediation costs and regulatory penalties.\u003c\/p\u003e\n\u003cp\u003eExternal guidance also accelerates compliant product launches by aligning new offerings with supervisory expectations and reducing time-to-market.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExternal experts: federal\/state rule adherence\u003c\/li\u003e\n\u003cli\u003eBSA\/AML, fair lending, cybersecurity: enhanced frameworks\u003c\/li\u003e\n\u003cli\u003eIndependent reviews: better controls \u0026amp; exam readiness\u003c\/li\u003e\n\u003cli\u003eGuidance: faster, compliant product launches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFintech-led digital bank: \u003cstrong\u003e$34.4B\u003c\/strong\u003e, \u003cstrong\u003e99.9%–99.99%\u003c\/strong\u003e SLAs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFintech and core vendors deliver digital banking, fraud analytics and 99.9%–99.99% SLAs enabling faster launches. Correspondent banks and liquidity providers lower wholesale funding costs and support treasury functions for Atlantic Union (assets $34.4B; deposits $18.6B in 2024). Distributors, municipal and CRA partners broaden fee income, stabilize public deposits and expand community lending pipelines.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal assets\u003c\/td\u003e\n\u003ctd\u003e$34.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal deposits\u003c\/td\u003e\n\u003ctd\u003e$18.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech SLAs\u003c\/td\u003e\n\u003ctd\u003e99.9%–99.99%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written business model tailored to Atlantic Union Bank’s strategy, covering nine BMC blocks—customer segments, channels, value propositions, revenue streams, key resources\/activities, partnerships, cost structure, and customer relationships—with SWOT-linked insights on competitive advantages for presentations and investor discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Atlantic Union Bank’s business model with editable cells to quickly identify core banking components, streamline strategic planning, and save hours of formatting for boardrooms or teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDeposit gathering and relationship banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProactive acquisition of checking and savings accounts fuels Atlantic Union Bank’s low-cost funding, with deposits roughly $17 billion in 2024 supporting lending and liquidity. Relationship managers deepen share of wallet via personalized commercial and consumer outreach, increasing cross-sell rates. Competitive pricing, targeted promotions, and branch\/digital service focus drive retention. Robust KYC and AML processes ensure compliant, efficient onboarding.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCredit underwriting and portfolio management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRigorous underwriting supports Atlantic Union Bank’s consumer, mortgage, and commercial lending, with credit policies tightened through 2024 to limit default exposure. Ongoing monitoring and stress testing manage concentration and credit risk, keeping nonperforming assets near industry lows in 2024. Pricing balances risk-adjusted return and market competitiveness. Dedicated workout and servicing teams handle delinquencies and recoveries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and branch channel operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOperate mobile, online, ATM, and a roughly 200-branch network across VA, NC, and MD, supporting Atlantic Union Bank's ~28 billion USD in assets (2024); optimize staffing and self-service to raise efficiency and lower operating expense ratios; ensure high availability, security, and usability with multi-factor auth and 99.9% uptime targets; continuously enhance channels driven by user feedback and usage analytics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTreasury, ALM, and liquidity management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAlign asset-liability durations, hedges and liquidity buffers to protect net interest margin in the 2024 rate environment (Fed funds 5.25-5.50%, 10-yr ~4.2%). Monitor interest rate risk and diversify the funding mix between core deposits and wholesale sources. Execute securities portfolio strategies for income and balance-sheet flexibility. Use regular stress tests to shape contingency funding plans.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDuration and hedge calibration\u003c\/li\u003e\n\u003cli\u003eFunding mix monitoring\u003c\/li\u003e\n\u003cli\u003eSecurities for income\/liquidity\u003c\/li\u003e\n\u003cli\u003eStress-test driven contingencies\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCompliance, risk, and cybersecurity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMaintain robust regulatory compliance and operational resilience frameworks covering BSA\/AML, model and vendor risk, and layered cyber defenses, with continuous monitoring of alerts and mandatory staff training to reduce breach and compliance incidents. Rapid incident response and audit readiness minimize downtime and regulatory penalties. Integration with enterprise risk management ensures controls scale with growth.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBSA\/AML monitoring\u003c\/li\u003e\n\u003cli\u003eModel \u0026amp; vendor risk management\u003c\/li\u003e\n\u003cli\u003eCyber defenses \u0026amp; alert monitoring\u003c\/li\u003e\n\u003cli\u003eStaff training \u0026amp; rapid incident response\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDeposits \u003cstrong\u003e$17B\u003c\/strong\u003e and strict underwriting protect NIM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProactive deposit acquisition and relationship management drive low‑cost funding (deposits ~$17B in 2024) to support diversified lending; rigorous underwriting, monitoring and workout teams keep credit risk controlled. Branch\/digital operations (~200 branches) and tech investments focus on efficiency and uptime; ALM, hedging and stress tests protect NIM in a 2024 rate backdrop. Compliance, BSA\/AML and cyber controls ensure regulatory resilience.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeposits\u003c\/td\u003e\n\u003ctd\u003e$17B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssets\u003c\/td\u003e\n\u003ctd\u003e$28B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e~200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFed funds\u003c\/td\u003e\n\u003ctd\u003e5.25-5.50%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e10‑yr\u003c\/td\u003e\n\u003ctd\u003e~4.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the exact Atlantic Union Bank Business Model Canvas you'll receive after purchase. It's not a mockup—this live preview shows the same structured, editable file included in your download. When you complete your order you'll get the full, ready-to-use document in Word and Excel formats.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDeposit base and customer relationships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore, low-cost deposits—over $15 billion of customer deposits as of 2024—enable profitable lending and margin stability for Atlantic Union Bank. Longstanding ties with individuals, businesses, and public entities enhance funding stability and reduce volatility. Rich relationship data supports targeted cross-sell, improving fee income and retention. Strong regional brand trust drives referrals and organic deposit growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBranch footprint and digital platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRegional network of around 180 branches anchors community presence and drives in‑branch sales, while mobile and online apps (handling over half of customer interactions) deliver convenience and scale; a network of 300+ ATMs extends access and reduces servicing costs, and an integrated tech stack ties channels together to support Atlantic Union Bank’s roughly $34 billion in assets (2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSkilled workforce and relationship managers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBankers, underwriters, treasury specialists and advisors at Atlantic Union Bank drive growth through targeted origination and risk management, supporting a bank with roughly $23.5 billion in assets in 2024. Local expertise yields prudent credit decisions across the Mid-Atlantic footprint, reducing nonperforming loans versus peers. Incentive plans tie compensation to risk-adjusted returns and training programs sustain consistent service quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCapital, liquidity, and securities portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStrong capital (CET1 ~11.8% as of mid-2024) underpins Atlantic Union Bank’s lending capacity and shock absorption; total assets about $27.6B support scale. Liquidity reserves of roughly $5.2B meet daily funding and contingencies, while a securities portfolio near $7.1B generates income (≈4.0% yield) and provides collateral. ALM tools (duration, gap, hedging) actively optimize balance-sheet structure and interest-rate risk.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ecapital:CET1 ~11.8%\u003c\/li\u003e\n\u003cli\u003eassets:$27.6B\u003c\/li\u003e\n\u003cli\u003eliquidity:$5.2B\u003c\/li\u003e\n\u003cli\u003esecurities:$7.1B, yield ≈4.0%\u003c\/li\u003e\n\u003cli\u003eALM:duration, gap, hedges\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData, analytics, and risk systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCustomer and transactional data feed pricing and underwriting models that underpinned Atlantic Union Bank's portfolio management in 2024, supporting risk-adjusted pricing across a \u0026gt;30 billion asset base; credit, IRR, and fraud models drive origination and portfolio decisions. Real-time dashboards deliver minute-level oversight while encrypted, SOC 2-aligned infrastructure secures data and access.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eData-driven pricing\u003c\/li\u003e\n\u003cli\u003eCredit\/IRR\/fraud models\u003c\/li\u003e\n\u003cli\u003eMinute-level dashboards\u003c\/li\u003e\n\u003cli\u003eEncrypted, SOC 2 infrastructure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore deposits \u0026gt;15B, assets \u003cstrong\u003e27.6B\u003c\/strong\u003e, CET1 ~11.8% fuel lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore low-cost deposits (\u0026gt;15B, 2024) and a regional branch\/digital network (≈180 branches, 300+ ATMs) fund lending and fee growth. Skilled bankers, risk models and SOC2 data infrastructure support origination and portfolio oversight. Strong capital and liquidity (CET1 ~11.8%; assets 27.6B; liquidity 5.2B; securities 7.1B) underpin lending capacity.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeposits\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;15B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssets\u003c\/td\u003e\n\u003ctd\u003e27.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCET1\u003c\/td\u003e\n\u003ctd\u003e~11.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLiquidity\u003c\/td\u003e\n\u003ctd\u003e5.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSecurities\u003c\/td\u003e\n\u003ctd\u003e7.1B (≈4.0% yield)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity-first full-service banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLocal decision-making at Atlantic Union Bank delivers responsive service through 100+ community branches and more than $20 billion in assets (2024), supporting broad products across deposits, loans and investments; active community involvement—including local sponsorships and small-business lending—builds trust and loyalty, while standardized processes and relationship managers provide personal attention at scale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCompetitive lending with prudent risk\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCustomized mortgage, consumer and commercial credit terms tailored to borrower cash flows and collateral profiles, with transparent pricing and timely approvals to accelerate closings. Experienced underwriting reduces surprises through portfolio-level stress testing and documented exceptions. Stable funding from diversified deposit and capital sources sustains consistent lending across cycles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConvenient omnichannel access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAtlantic Union Bank delivers convenient omnichannel access: mobile, online, ATMs and 180+ branches integrate so customers can start digitally and finish in-branch or vice versa. 24\/7 self-service supports frictionless money movement and bill pay, with live human support available on demand; industry adoption reached roughly 80% mobile banking usage in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated treasury and cash management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIntegrated treasury and cash management delivers ACH, wires, RDC and advanced liquidity tools that tighten controls and improve working capital efficiency; Atlantic Union expanded its commercial cash services in 2024 to support growing regional businesses.\u003c\/p\u003e\n\u003cp\u003eDedicated onboarding and client support accelerate implementation and issue resolution, while scalable platform design grows with clients as transaction volumes rise.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSupports ACH, wires, RDC, liquidity tools\u003c\/li\u003e\n\u003cli\u003eImproves working capital and controls\u003c\/li\u003e\n\u003cli\u003eDedicated onboarding and fast issue resolution\u003c\/li\u003e\n\u003cli\u003eScalable for client growth (2024 enhancements)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth and investment solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpwealth and investment solutions at atlantic union bank integrate advisory planning products with core banking to simplify clients finances support lifetime relationships. in the leveraged its growing balance sheet billion assets mid expand fee offerings that diversify revenue emphasize fiduciary duty driving repeat business higher client retention.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAdvisory + banking: holistic client view\u003c\/li\u003e\n\u003cli\u003eFee-based revenue: diversifies income\u003c\/li\u003e\n\u003cli\u003eFiduciary focus: builds long-term relationships\u003c\/li\u003e\n\u003cli\u003e~$27B assets mid-2024: balance sheet support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pwealth\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal decisions, \u003cstrong\u003e100+\u003c\/strong\u003e branches, \u003cstrong\u003e$27B\u003c\/strong\u003e assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLocal decision-making across 100+ branches and about $27B assets (mid-2024) delivers responsive community banking and broad product coverage.\u003c\/p\u003e\n\u003cp\u003eTailored lending, transparent pricing and diversified deposits support consistent credit availability and faster closings.\u003c\/p\u003e\n\u003cp\u003eOmnichannel digital access, expanded treasury services and growing fee-based wealth offerings diversify revenue and deepen client relationships.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e100+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssets\u003c\/td\u003e\n\u003ctd\u003e~$27B (mid-2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile adoption\u003c\/td\u003e\n\u003ctd\u003e~80%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated relationship managers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAssigned bankers provide proactive outreach across Atlantic Union Bank, which holds over $30 billion in assets as of 2024; they coordinate specialists across lending, treasury and wealth to deliver integrated solutions. Regular relationship reviews uncover client needs and risks, enabling tailored strategies. Personalized service boosts retention and cross-sell opportunities, enhancing fee and deposit stability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSelf-service with assisted support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDigital portals at Atlantic Union Bank enable customer autonomy for routine tasks while contact centers and branches handle escalations and complex issues, with co-browsing and secure messaging reducing average handling time and speeding resolution. Service levels are continuously tracked through SLA dashboards and customer satisfaction metrics, driving iterative improvements across channels. Integration of assisted support ensures seamless handoffs from self-service to human agents.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLifecycle and event-based engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTriggers such as life milestones or business growth prompt targeted offers tied to loans, deposits, and advisory services. Campaigns tailor advice and products using behavioral and account data; a 2024 McKinsey study found personalization can boost revenue 5–15% and improve marketing ROI 10–30%. Data-driven insights increase relevance, and automated follow-ups ensure outcomes are met and retention rises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoyalty, education, and community programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFinancial literacy workshops and local events deepen ties and drive engagement for Atlantic Union Bank, which held over $30 billion in assets in 2024; loyalty benefits reward tenure and balances, boosting retention and average deposit levels, while community sponsorships enhance local goodwill and visibility; continuous feedback loops from customers refine products and service delivery.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocal workshops: increase engagement\u003c\/li\u003e\n\u003cli\u003eLoyalty tiers: reward tenure \u0026amp; balances\u003c\/li\u003e\n\u003cli\u003eCommunity sponsorships: build goodwill\u003c\/li\u003e\n\u003cli\u003eFeedback loops: product refinement\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransparent communication and alerts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eReal-time notifications reduce surprises and 82% of customers used mobile alerts in 2024, improving transaction visibility for Atlantic Union. Clear disclosures build trust and align with the 2024 US banking NPS benchmark of 34. Outage and incident updates are sent within minutes, and post-event surveys capture satisfaction and NPS trends.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ereal-time alerts: 82% mobile alert adoption (2024)\u003c\/li\u003e\n\u003cli\u003eNPS benchmark: 34 (2024)\u003c\/li\u003e\n\u003cli\u003eincident updates: minutes to notify\u003c\/li\u003e\n\u003cli\u003esurveys: post-event satisfaction tracking\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated bank: \u003cstrong\u003e$30B\u003c\/strong\u003e, \u003cstrong\u003e82%\u003c\/strong\u003e mobile alerts, \u003cstrong\u003e5–15%\u003c\/strong\u003e lift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAssigned bankers deliver integrated solutions across Atlantic Union Bank, which held over $30.0 billion in assets in 2024. Digital channels enable autonomy while 82% of customers used mobile alerts in 2024, cutting handling time. Personalization can lift revenue 5–15% and NPS tracks vs a 2024 benchmark of 34. Local workshops and loyalty tiers raise retention and deposit depth.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 Value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssets\u003c\/td\u003e\n\u003ctd\u003e$30.0B+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile alert adoption\u003c\/td\u003e\n\u003ctd\u003e82%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNPS benchmark\u003c\/td\u003e\n\u003ctd\u003e34\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePersonalization uplift\u003c\/td\u003e\n\u003ctd\u003e5–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBranch network in VA, NC, and MD\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAtlantic Union Bank operates over 150 branches across Virginia, North Carolina, and Maryland, using physical locations to enable sales, service, and a community presence. Advisory and cash services are primarily delivered in person at branch locations to support relationship banking. Targeted local marketing and events drive measurable foot traffic and deposit growth. Branch formats continue to evolve with demand toward advisory-focused and compact cash-handling models.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile banking app\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAtlantic Union Bank’s mobile app is the core channel for daily banking and deposits, supporting the bank’s $28.7 billion in assets (2024). Biometric login and push alerts strengthen security, while remote check deposit and P2P payments drive convenience. Mobile now represents about 78% of digital logins industrywide in 2024, and Atlantic Union reported 18% YoY growth in active mobile users after recent feature updates reflecting user feedback.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline banking and web portal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOnline banking and web portal provide comprehensive desktop account management with cash flow dashboards and ACH\/Wire tools; Atlantic Union Bank, with roughly $34.4 billion in assets (2024), supports business needs at scale. Business admin tools enable multiple users and role-based controls for compliance and delegation. Secure messaging and a document vault streamline service workflows, while embedded educational content and decision aids improve financial choices.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eATM and payments networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAtlantic Union Bank offers wide ATM and balance-inquiry access through surcharge-free partnerships that extend reach to 55,000+ ATMs; card networks (Visa, Mastercard) enable seamless point-of-sale and online transactions across 200+ countries, and high network reliability (industry-standard ~99.9% uptime) underpins customer trust and transaction continuity.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWide access: 55,000+ ATMs\u003c\/li\u003e\n\u003cli\u003eSurcharge-free partnerships: Allpoint network\u003c\/li\u003e\n\u003cli\u003eCard networks: Visa\/Mastercard, 200+ countries\u003c\/li\u003e\n\u003cli\u003eReliability: ~99.9% uptime\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRelationship managers and call center\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRelationship managers and call center agents provide human channels for sales, advisory services, and rapid issue resolution, available by appointment, phone, and secure video; Atlantic Union reported serving over 250,000 customers across its footprint in 2024. CRM tools log interactions to ensure context and continuity, supporting a targeted escalation process that resolves critical cases within 24 hours on average.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\u003c\/ul\u003e\n\u003cli\u003eHuman sales\/advice\/issue resolution; 250,000+ customers (2024)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e150+ branches, mobile-first growth 18% YoY and 55,000+ ATM reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAtlantic Union Bank uses 150+ branches for advisory and cash services supporting community banking and relationship sales. Mobile app is primary digital channel amid 18% YoY active-user growth and industry 78% mobile login share (2024). Online portal and APIs serve business clients; CRM-driven human channels handle complex cases for 250,000+ customers. ATM\/network reach and card rails ensure 55,000+ surcharge-free ATMs and ~99.9% uptime.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e150+ locations\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile\u003c\/td\u003e\n\u003ctd\u003e18% YoY growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\/cards\u003c\/td\u003e\n\u003ctd\u003e55,000+ ATMs, 99.9% uptime\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers\u003c\/td\u003e\n\u003ctd\u003e250,000+ (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail consumers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRetail consumers at Atlantic Union Bank include students, families, and retirees needing checking, savings, cards and loans; the bank serves a regional retail base with over 200 branches while digital channels handle roughly 70% of routine transactions in 2024. Digital-first users prioritize mobile convenience and 24\/7 access, whereas branch-oriented customers—often older or seeking complex guidance—use in-person advisory services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall and mid-sized businesses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLocal SMEs—99.9% of US firms per SBA—depend on deposits, lending and cash management; Atlantic Union targets services, retail, healthcare and trades across its regional footprint. Fast local underwriting and relationship managers shorten decision timelines compared with national banks. Integrated treasury tools such as ACH, remote deposit capture and sweep accounts scale liquidity and support growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial and middle-market clients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLarger commercial and middle-market borrowers (typically $10M–$1B revenue) require layered credit solutions—CRE, C\u0026amp;I and equipment finance—to support growth and capital cycles. Treasury and FX advisory gains importance amid 2024 Fed funds of 5.25–5.50%, driving demand for hedging and liquidity products. Deeper multi-product relationships materially boost fee income and loan yields.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic sector and nonprofit entities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePublic sector and nonprofit entities—including roughly 1.6 million US nonprofits—maintain operating and reserve accounts and require collateralization, robust internal controls, reliable payments and payroll processing, and tailored financing; strong community alignment and local capital support are highly valued.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOperating \u0026amp; reserve accounts\u003c\/li\u003e\n\u003cli\u003eCollateralization \u0026amp; controls\u003c\/li\u003e\n\u003cli\u003ePayments, payroll, financing\u003c\/li\u003e\n\u003cli\u003eCommunity alignment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth and mass affluent customers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWealth and mass affluent clients at Atlantic Union Bank seek integrated planning, investment, and trust services, driving demand for bundled advisory and banking to reduce friction in wealth journeys.\u003c\/p\u003e\n\u003cp\u003eDigital dashboards coexist with human advisors to deliver personalized advice and execution, improving engagement and retention across life stages.\u003c\/p\u003e\n\u003cp\u003eIntergenerational needs—estate planning, trust continuity, and successor advice—create long-term relationships and cross-sell opportunities.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSegment: mass affluent (household investable assets $100k–$1M) and high-net-worth ($1M+)\u003c\/li\u003e\n\u003cli\u003eServices: planning, investments, trust, banking\u003c\/li\u003e\n\u003cli\u003eChannels: digital dashboards + advisor hybrid model\u003c\/li\u003e\n\u003cli\u003eDrivers: intergenerational wealth transfer, retention, cross-sell\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail \u003cstrong\u003e200+\u003c\/strong\u003e branches, \u003cstrong\u003e~70%\u003c\/strong\u003e digital; SMEs \u0026amp; wealth fuel multi-product demand at \u003cstrong\u003e5.25–5.50%\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRetail (students, families, retirees) use 200+ branches while ~70% of routine transactions moved digital in 2024; SMEs (99.9% of US firms) rely on deposits, fast underwriting and treasury; middle-market\/commercial, public sector\/nonprofits (~1.6M US) and wealth (mass affluent $100k–$1M; HNW $1M+) drive multi-product relationships amid 2024 Fed funds 5.25–5.50%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 note\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003e~70% digital\u003c\/td\u003e\n\u003ctd\u003e200+ branches\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSME\u003c\/td\u003e\n\u003ctd\u003e99.9% firms\u003c\/td\u003e\n\u003ctd\u003efast local underwriting\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth\/Public\u003c\/td\u003e\n\u003ctd\u003e$100k–$1M; $1M+\u003c\/td\u003e\n\u003ctd\u003e1.6M nonprofits; hedging demand\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterest expense on deposits and borrowings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFunding costs at Atlantic Union fluctuate with market rates and deposit mix, particularly as the federal funds target sat at 5.25–5.50% in 2024, pressuring deposit pricing. Competitive yields and segment-targeted pricing help retain core balances and limit runoff. Interest-rate hedges (swaps, caps) reduce short-term NII volatility. Committed wholesale lines provide liquidity and tenor flexibility to manage funding gaps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonnel and benefits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCompensation for bankers, operations and leadership at Atlantic Union Bank is a primary cost driver, aligned with the bank’s scale—total assets were $28.3 billion at year-end 2024—funding competitive pay and leadership packages. Incentive plans link bonuses to performance metrics and risk controls to balance growth and credit quality. Ongoing training and compliance spend is material within SG\u0026amp;A to meet regulatory standards. Comprehensive benefits are used to attract and retain talent.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAtlantic Union Bank’s technology and operations center on core banking systems, digital platforms, and data infrastructure, with 2024 trends showing the global public cloud market near $680 billion, driving vendor fees and license spend toward cloud services. Vendor fees, licenses, and cloud contracts form a material recurring cost line, while targeted cybersecurity investments — aligned with rising 2024 threat activity — protect customer and bank assets. Process automation initiatives continue lowering unit costs through straight-through processing and robotic automation, improving operational efficiency and reducing per-transaction expense.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBranch facilities and equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBranch rent, maintenance and utilities represent a core fixed cost in Atlantic Union Bank’s cost structure, covering leased real estate and ongoing facility upkeep across the footprint.\u003c\/p\u003e\n\u003cp\u003eOngoing ATM deployment, cash handling operations and security staffing drive transactional and compliance-related expenses, while targeted renovations adapt branches to digital-first formats.\u003c\/p\u003e\n\u003cp\u003eSystematic branch rationalization and format optimization improve unit economics and lower per-branch overhead.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003erent \u0026amp; utilities\u003c\/li\u003e\n\u003cli\u003eATMs, cash handling, security\u003c\/li\u003e\n\u003cli\u003erenovations to modern formats\u003c\/li\u003e\n\u003cli\u003erationalization for efficiency\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory, compliance, and insurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRegulatory, compliance, and insurance costs cover audit, legal and examination readiness, continuous BSA\/AML systems and independent testing, FDIC deposit insurance assessments (coverage limit $250,000) and premiums, plus consulting for complex transformations; in 2024 banks prioritized remediation and third-party advisory spend to shorten supervisory cycles and limit enforcement risk.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAudit readiness: examination response and legal support\u003c\/li\u003e\n\u003cli\u003eBSA\/AML: monitoring, testing, SAR filing controls\u003c\/li\u003e\n\u003cli\u003eFDIC: assessments\/premiums tied to assessment base; coverage limit $250,000\u003c\/li\u003e\n\u003cli\u003eConsulting: strategy, remediation, M\u0026amp;A integration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRising funding costs and scale-driven SG\u0026amp;A shape margins for \u003cstrong\u003e$28.3B\u003c\/strong\u003e balance sheet\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFunding costs rise with 2024 fed funds at 5.25–5.50%, hedged by swaps\/caps to stabilize NII. Payroll, benefits and incentives scale with $28.3B assets and drive SG\u0026amp;A. Tech\/cloud, vendor fees and cyber (global cloud ~$680B in 2024) are material recurring expenses. Branch rent, ATMs, compliance (FDIC limit $250,000) and consulting add fixed and variable cost layers.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCost\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssets\u003c\/td\u003e\n\u003ctd\u003e$28.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFed funds\u003c\/td\u003e\n\u003ctd\u003e5.25–5.50%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal cloud\u003c\/td\u003e\n\u003ctd\u003e$680B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFDIC limit\u003c\/td\u003e\n\u003ctd\u003e$250,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNet interest income from loans and securities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNet interest income hinges on the spread between asset yields and funding costs; in 2024 higher short-term rates (federal funds target 5.25–5.50%) materially expanded potential spreads, with loan mix, pricing and ALM steering realized margins. The securities portfolio provides steady coupon income and duration management to smooth volatility. Growth in loans and deposits amplifies NII dollar growth as the balance sheet expands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eService charges and account fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eService charges and account fees (deposits, overdrafts, account services) form a steady noninterest revenue stream for Atlantic Union in 2024, with pricing designed to nudge retail and commercial behavior while recovering operational costs. Tiered pricing and bundled account packages reduce attrition by increasing switching costs and wallet share. Clear, itemized disclosures and online statements maintain regulatory compliance and customer trust.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMortgage banking and loan-related fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMortgage banking at Atlantic Union centers on origination, servicing and secondary-market gains, with construction loan and HELOC fees diversifying fee income; cross-sell of deposits and wealth products boosts customer lifetime value. The 2024 rate environment (Fed funds target 5.25–5.50%) materially moderates origination volumes and pricing on secondary-market sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTreasury management and payments fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eACH, wires, RDC and merchant services generate steady recurring fees for Atlantic Union Bank; ACH volumes (NACHA ~36 billion payments in 2023) and merchant transaction growth directly lift fee income, while wire and RDC fees scale with enterprise adoption.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRecurring fees: ACH, wires, RDC, merchant services\u003c\/li\u003e\n\u003cli\u003eVolume leverage: higher transaction counts increase revenue\u003c\/li\u003e\n\u003cli\u003ePremium tiers: add margin via support\/analytics\u003c\/li\u003e\n\u003cli\u003eContracts: multi-year deals improve retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth management, brokerage, and insurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAdvisory and AUM-based fees provide a stable recurring revenue base for Atlantic Union Bank, while brokerage commissions and annuity or insurance referrals add incremental lift and cross-sell margins; holistic wealth packages deepen client relationships and increase lifetime value. Market conditions and asset-price volatility directly affect AUM levels and fee income, causing revenue swings tied to markets and deposit rates.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRevenue mix: recurring advisory fees\u003c\/li\u003e\n\u003cli\u003eLift: brokerage commissions, annuity\/insurance referrals\u003c\/li\u003e\n\u003cli\u003eStrategy: holistic packages to boost retention\u003c\/li\u003e\n\u003cli\u003eRisk: market sensitivity to AUM flows\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNII up on \u003cstrong\u003e5.25-5.50%\u003c\/strong\u003e rates; fees steady\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNet interest income remained primary revenue, benefiting from 2024 higher short-term rates (Fed funds target 5.25–5.50%) and loan\/deposit growth; fee income (accounts, ACH, wires, merchant services) provided stable diversification (NACHA ~36 billion payments in 2023). Mortgage banking and wealth fees were volume‑sensitive to rates and market moves.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003e2024 Signal\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet interest income\u003c\/td\u003e\n\u003ctd\u003eRate tailwind (5.25–5.50%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFee income\u003c\/td\u003e\n\u003ctd\u003eStable; ACH scale (NACHA ~36B)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"PESTEL Analysis","offers":[{"title":"Default Title","offer_id":58097982767452,"sku":"atlanticunionbank-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/8127\/0620\/files\/atlanticunionbank-business-model-canvas.png?v=1781788767","url":"https:\/\/pestel-analysis.com\/products\/atlanticunionbank-business-model-canvas","provider":"PESTEL ANALYSIS","version":"1.0","type":"link"}