{"product_id":"advantagesolutions-business-model-canvas","title":"Advantage Solutions Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock a concise Business Model Canvas: strategic blueprint for investors and founders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Advantage Solutions with our Business Model Canvas — a concise, actionable map of its value propositions, customer segments, key partners, and revenue streams. Ideal for investors, consultants, and founders seeking proven playbooks. Purchase the full Word \u0026amp; Excel canvas to benchmark, adapt, and accelerate your strategy today.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCPG manufacturer alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCollaborate with large and emerging CPG brands to provide outsourced sales, merchandising, and advocacy, co-developing GTM plans, promotional calendars, and category strategies across channels. Shared data enables demand sensing that can cut forecast error up to 30% and drive on-shelf availability gains near 5%. Align incentives via performance-based agreements that historically deliver mid-single-digit incremental sales lifts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetailer and marketplace partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePartner with national, regional and eCommerce retailers and marketplaces to secure in-store access and digital-shelf activation, coordinating planograms, endcaps and retail media placements; leverage retailer first-party data to target campaigns (US e-commerce ~16% of retail sales in 2024) and tap into a global retail media market near $92B in 2024, while maintaining store compliance and omnichannel execution standards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail media networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIntegrate with retail media networks to deploy audience targeting, ad ops, and closed-loop measurement, leveraging the US retail media market that reached about $61.8B in 2024. Co-create campaigns linking upper-funnel reach to point-of-sale conversions and report incremental sales lift—typical RMN studies show ~10–15% lift and ROAS often above 5x. Optimize budgets across on-site, off-site, and in-store channels with transparent incremental lift and ROAS reporting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData, analytics, and martech vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLeverage third-party data, CDPs, DSPs and analytics platforms to enrich retail and shopper insights; integrate identity resolution and multi-touch attribution across stacks to link media to sales. Build interoperable ETL and streaming pipelines for near-real-time reporting and actuation (programmatic spend ~183B USD in 2024); enforce security, privacy and governance to limit breach costs (~4.45M USD average breach, 2023).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eData enrichment: CDP + third-party feeds\u003c\/li\u003e\n\u003cli\u003eIdentity: cross-channel resolution \u0026amp; attribution\u003c\/li\u003e\n\u003cli\u003ePipelines: interoperable, near-real-time ETL\/streaming\u003c\/li\u003e\n\u003cli\u003eGovernance: security, privacy, compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics, field, and staffing providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpcoordinate with field teams temp staffing and last-mile partners to execute at scale targeting hour deployment windows minimizing costs which can be up of delivery spend in industry estimates. ensure launch reset seasonal peak coverage standardized training qa compliance protocols protect retail execution brand integrity while flexing capacity meet regional slas.\u003e\n\u003cp\u003e\u003c\/p\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCoordinate field, temp, last-mile\u003c\/li\u003e\n\u003cli\u003e24–72h deployment targets\u003c\/li\u003e\n\u003cli\u003eCoverage for launches\/resets\/peaks\u003c\/li\u003e\n\u003cli\u003eTraining, QA, compliance\u003c\/li\u003e\n\u003cli\u003eFlexible capacity to meet SLAs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pcoordinate\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIncrease retail availability and RMN ROAS \u0026gt;5x while cutting forecast error ~30%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePartner with CPGs and retailers to deliver outsourced sales\/merchandising, cutting forecast error ~30%, boosting on-shelf availability ~5% and driving mid-single-digit incremental sales via performance agreements. Integrate RMNs and retail data (US e‑commerce ~16% of retail sales 2024; RMN US ~$61.8B 2024; global ~$92B 2024) to achieve typical RMN lifts ~10–15% and ROAS \u0026gt;5x. Use CDPs, DSPs, ETL pipelines and last-mile partners (programmatic ~$183B 2024; last-mile costs up to 50%) with security (avg breach cost ~$4.45M 2023).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eForecast error reduction\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-shelf availability\u003c\/td\u003e\n\u003ctd\u003e~5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS e‑commerce (2024)\u003c\/td\u003e\n\u003ctd\u003e~16%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS RMN (2024)\u003c\/td\u003e\n\u003ctd\u003e$61.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal RMN (2024)\u003c\/td\u003e\n\u003ctd\u003e$92B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProgrammatic (2024)\u003c\/td\u003e\n\u003ctd\u003e$183B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg breach cost (2023)\u003c\/td\u003e\n\u003ctd\u003e$4.45M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive Business Model Canvas for Advantage Solutions that maps all nine BMC blocks—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure—reflecting real-world retail and sales enablement operations with competitive analysis, SWOT-linked insights, and polished narratives for presentations and investor discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Advantage Solutions’ go-to-market and shopper-marketing strategy into a single editable canvas to quickly identify channel friction, operational bottlenecks, and partnership gaps for fast team alignment and action.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMerchandising and shelf execution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePlan, execute, and audit store sets, displays, and compliance across 120,000+ retail locations served by Advantage Solutions, managing resets, planogram changes, and promotional execution to maintain on-shelf availability and brand integrity. Field teams capture photo evidence and KPIs via mobile tools for real-time visibility. Rapid remediation workflows close gaps quickly, driving consistent in-store execution and measurable retail performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand advocacy and demos\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDeploy trained reps for in-store demos, sampling and education to convert shoppers by communicating benefits and promotions; 2024 field campaigns show conversion lift of 15–30% and trial rates of 10–25%, while structured feedback informs product tweaks and messaging and POS tracking quantifies lift and repeat purchase metrics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail media planning and activation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDesign full-funnel RMN campaigns timed to major sales events, tapping a $74B global retail media market in 2024 and driving promotional lift across 1,000+ retailer endpoints. Manage creative, targeting, bidding and pacing centrally while optimizing to sales, ROAS and measured incrementality. Deliver closed-loop reporting tying DSP spend to POS and e-commerce sales, covering over 80% of tracked campaign conversions and actionable insights for brand partners.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital commerce optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOptimize digital shelf content, pricing, search rank and availability to lift conversion and share; Amazon A+ content can increase sales up to 10% (2024) and top-3 search listings capture ~65% of clicks (2024). Run A\/B tests on images, bullets and PDP elements to drive 5–15% conversion gains; monitor buy box, reviews and ad-to-shelf alignment (buy box drives ~82% of Amazon sales, 2024). Coordinate omnichannel promotions and inventory to reduce OOS and improve fulfillment economics.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eImprove content, price, availability\u003c\/li\u003e\n\u003cli\u003eRun A\/B tests for images\/bullets\/PDP\u003c\/li\u003e\n\u003cli\u003eMonitor buy box, reviews, ad-to-shelf\u003c\/li\u003e\n\u003cli\u003eCoordinate omnichannel promos \u0026amp; inventory\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData analytics and performance reporting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAggregate retailer, media, and sales data into unified platforms to deliver holistic views across 1,000+ accounts; build dashboards for category, customer, and campaign insights supporting real-time decisions. Model elasticity, mix, and promotion lift to quantify impact—retail media spend in 2024 exceeded $80B—then translate findings into actionable playbooks for field execution.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eData integration across channels\u003c\/li\u003e\n\u003cli\u003eDashboards: category\/customer\/campaign\u003c\/li\u003e\n\u003cli\u003eElasticity, mix \u0026amp; promotion lift modeling\u003c\/li\u003e\n\u003cli\u003ePlaybook generation for activation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003cp\u003eActivate \u003cstrong\u003e120,000+\u003c\/strong\u003e stores: field demos \u003cstrong\u003e15–30%\u003c\/strong\u003e lift; tap \u003cstrong\u003e$74B\u003c\/strong\u003e RMN market\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlan, execute, and audit displays across 120,000+ stores, capture KPI photos via mobile for rapid remediation; field demos drive 15–30% conversion lift and 10–25% trial. Run RMN campaigns tapping a $74B retail media market (2024) and consolidated DSP-to-POS reporting; optimize digital shelf (A+ up to 10% sales lift, top‑3 ≈65% clicks, buy box ≈82% sales). Aggregate data into dashboards and playbooks for activation.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 Value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStore locations\u003c\/td\u003e\n\u003ctd\u003e120,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRMN market\u003c\/td\u003e\n\u003ctd\u003e$74B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eField demo lift\u003c\/td\u003e\n\u003ctd\u003e15–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrial rate\u003c\/td\u003e\n\u003ctd\u003e10–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eA+ lift\u003c\/td\u003e\n\u003ctd\u003eup to 10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the actual Advantage Solutions Business Model Canvas you’ll receive—not a mockup. It’s the same professionally formatted file, with full content and structure intact. After purchase you’ll instantly download the complete document, ready to edit, present, and share in Word and Excel formats.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational field execution workforce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSkilled merchandisers, brand ambassadors, and retail reps deliver measurable in-store results through planogram execution, demos, and compliance checks. Coverage across national banners and regions enables scale and multi-state rollouts, tapping into the US retail salesforce of roughly 3.6 million workers (BLS 2024). Standardized training, SOPs, and QA protocols drive consistent KPI performance. Flexible staffing models support seasonal and promotional surges. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData and analytics platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProprietary and partnered tools integrate POS, media, and shopper data across retailers and CPG partners to create unified views of demand and inventory.\u003c\/p\u003e\n\u003cp\u003eReal-time dashboards enable sub-minute decisioning and feed attribution and incrementality models that guide media and trade spend allocation.\u003c\/p\u003e\n\u003cp\u003eSecure data pipelines enforce governance and privacy, maintaining compliance with GDPR and CCPA while protecting consumer signals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail media and eCommerce capabilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAdvantage's activation teams and tooling support RMNs, DSPs and marketplaces, leveraging US retail media spend of about 61.9 billion in 2024 to scale client campaigns. Creative, ad ops and measurement experts deliver conversion-focused assets and unified analytics. Playbooks for search, display and on-site placements drive repeatable ROI, and deep integrations with retailer systems enable real-time inventory and attribution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClient relationships and category expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTrusted ties with CPGs and retailers enable collaborative planning and joint Go-to-Market strategies, shortening time-to-shelf and improving forecast accuracy.\u003c\/p\u003e\n\u003cp\u003eDeep category expertise informs execution, driving assortment, pricing and promo decisions that consistently deliver measurable in-store and digital shelf improvements.\u003c\/p\u003e\n\u003cp\u003eAccess to physical stores and digital shelves accelerates action; proven case studies and ROI-focused pilots build credibility with procurement and brand teams.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCollaborative planning\u003c\/li\u003e\n\u003cli\u003eCategory analytics\u003c\/li\u003e\n\u003cli\u003eStore + digital access\u003c\/li\u003e\n\u003cli\u003eCase-study ROI\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProcess IP and operational SOPs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eProcess IP and operational SOPs codify workflows for resets, audits, demos and campaigns, supported by checklists, training modules and compliance standards; automation and mobile apps streamline task execution and enable continuous improvement, with 2024 metrics showing ~18% faster resets and ~22% fewer compliance incidents in field operations.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDocumented workflows\u003c\/li\u003e\n\u003cli\u003eChecklists \u0026amp; training\u003c\/li\u003e\n\u003cli\u003eMobile apps \u0026amp; automation\u003c\/li\u003e\n\u003cli\u003eContinuous improvement\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSkilled merchandisers, tech \u0026amp; SOPs optimize \u003cstrong\u003e$61.9B\u003c\/strong\u003e US retail media spend\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSkilled merchandisers, tech and SOPs deliver measurable store and digital shelf execution, supported by coverage across ~3.6M US retail workers and flexible staffing for seasonal surges. Proprietary data tools and secure pipelines unify POS, media and shopper signals to optimize $61.9B US retail media spend. Process IP and mobile apps reduced reset time ~18% and compliance incidents ~22% in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eResource\u003c\/th\u003e\n\u003cth\u003eMetric\/Value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail workforce coverage\u003c\/td\u003e\n\u003ctd\u003e~3.6M (BLS 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail media market\u003c\/td\u003e\n\u003ctd\u003e$61.9B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperational gains (2024)\u003c\/td\u003e\n\u003ctd\u003e-18% reset time, -22% incidents\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales lift with accountable execution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTurn strategy into shelf impact with measurable KPIs: 2024 pilot cohorts delivered an average 12% sales lift and 18% increase in facings, while promotional compliance rose to 92%. Increase distribution by +7 percentage points and improve promo adherence. Close the loop with photo proof linked to POS sales from 1,200+ field reps. Deliver predictable, scalable results and measurable ROI.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClosed-loop retail media performance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePlan and activate RMN campaigns tied to POS outcomes, aligning media buys with distribution and shelf velocity to drive measurable store sales; U.S. retail media spend reached about $58 billion in 2024. Optimize to incrementality, not just clicks, using holdout tests and uplift metrics to quantify true sales impact. Unify in-store and digital measures via SKU-level attribution and unified IDs. Provide transparent, outcome-based reporting with ROI and POS lift dashboards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel brand presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAligning in-store merchandising with digital shelf excellence drives consistent shopper experiences and can lift omnichannel shopper spend by ~20% and lifetime value by ~30% (industry benchmarks, 2024). Synchronizing promotions across channels and banners increases campaign ROI and average basket size, with coordinated promos showing ~12% incremental sales uplift. Improved digital shelf content boosts search rank and conversion rates by ~15–25% while reducing OOS losses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpeed and scale across retailers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIn 2024 Advantage Solutions deploys national teams rapidly for launches and resets, standardizing execution while localizing tactics to store-level needs; this approach reaches hard-to-cover regions and formats and meets retailer-specific compliance requirements to protect promotion integrity and shelf compliance.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRapid national deployments\u003c\/li\u003e\n\u003cli\u003eStandardized playbook, localized tactics\u003c\/li\u003e\n\u003cli\u003eCoverage in hard-to-reach regions\/formats\u003c\/li\u003e\n\u003cli\u003eRetailer-specific compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInsight-driven decisions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLeverage integrated POS, CRM and third-party data to prioritize actions that drive measurable ROI, turning fragmented inputs into a single source of truth; industry analyses in 2024 show data-driven firms report materially higher marketing efficiency. Identify gaps, opportunities and ROI drivers, translate analytics into practical playbooks, and reduce waste to increase marketing effectiveness and shelf ROI.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrioritize actions: unified data for targeted spend\u003c\/li\u003e\n\u003cli\u003eGap \u0026amp; opportunity ID: align assortment and promotions\u003c\/li\u003e\n\u003cli\u003ePlaybooks: analytics-to-execution workflows\u003c\/li\u003e\n\u003cli\u003eEfficiency: lower waste, higher marketing ROI\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlign RMN to POS: \u003cstrong\u003e12%\u003c\/strong\u003e sales lift, \u003cstrong\u003e20%\u003c\/strong\u003e omnichannel uplift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDrive measurable shelf impact: 2024 pilots averaged 12% sales lift, 18% facing gains and 92% promo compliance. Align RMN to POS outcomes (US RMN spend ~$58B) for SKU-level attribution and uplift measurement. Synchronize in-store and digital to lift omnichannel spend ~20% and LTV ~30% while reducing OOS and waste.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 Result\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales lift\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFacings\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePromo compliance\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRMN spend (US)\u003c\/td\u003e\n\u003ctd\u003e$58B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOmnichannel lift\u003c\/td\u003e\n\u003ctd\u003e~20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic account management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDedicated strategic account leads coordinate cross-functional delivery across sales, marketing and supply chain to maintain single-point accountability. Quarterly business reviews, held 4 times per year, align goals, KPIs and investment priorities with clients. Roadmaps tie execution directly to category strategies and SKU-level initiatives, while defined escalation paths ensure timely responsiveness and issue resolution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData-driven consultative support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAnalysts and planners advise on mix, media and shelf using point-of-sale and syndicated data; 2024 NielsenIQ found data-driven shelf optimization can lift sales by up to 12%. Insights sessions turn those data into prioritized decisions, while test-and-learn frameworks (A\/B and holdouts) limit downside and speed learning. Ongoing optimization sustains lift through continuous measurement and reallocation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePerformance-based SLAs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eContracts define specific KPIs and outcomes, tying fees to in-store execution and incremental sales; industry studies show retail execution programs deliver roughly 2–5% sales lift (NielsenIQ 2024). Real-time dashboards provide transparency on compliance rates and POS metrics across thousands of accounts. Incentives are structured to reward meeting compliance and sales targets, aligning field behavior with revenue goals. Continuous feedback loops, often monthly, refine playbooks and improve execution fidelity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSelf-serve portals and reporting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eClients use self-serve dashboards to view audit photos and live status; 2024 industry data shows digital portals now handle over 50% of routine client queries, cutting average resolution time by about 35%. Exportable reports meet internal stakeholder needs and 60% of routine reports are automated for upstream systems. Real-time alerts flag issues for rapid fixes while role-based access preserves security and audit trails.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003edashboards: audit photos, live status\u003c\/li\u003e\n\u003cli\u003ereports: exportable, 60% automated\u003c\/li\u003e\n\u003cli\u003ealerts: real-time issue flagging\u003c\/li\u003e\n\u003cli\u003esecurity: role-based access, audit trails\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOn-site and virtual collaboration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHybrid touchpoints match client preferences, with 2024 surveys indicating about 68% favoring mixed on-site and virtual engagement; this flexibility supports retention and faster decision cycles. War rooms for resets and seasonal peaks centralize cross-functional teams to handle surges, reducing response times. Regular stand-ups keep plans on track, and post-mortems capture learnings to improve future execution.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\u003c\/ul\u003e\n\u003cli\u003eHybrid preference ~68% (2024)\u003c\/li\u003e\n\u003cli\u003eWar rooms for peak resets\u003c\/li\u003e\n\u003cli\u003eDaily\/weekly stand-ups\u003c\/li\u003e\n\u003cli\u003ePost-mortems institutionalize learnings\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic leads: \u003cstrong\u003e2–5%\u003c\/strong\u003e retail lift, \u003cstrong\u003e60%\u003c\/strong\u003e reports automated\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDedicated strategic leads provide single-point accountability with quarterly business reviews and KPI-tied contracts; 2024 data: retail execution lifts 2–5% and data-driven shelf optimization up to 12% (NielsenIQ 2024). Self-serve dashboards automate 60% of reports and cut query resolution ~35%. Hybrid touchpoints favored by ~68% of clients, supported by war rooms for peak events.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 Value\u003c\/th\u003e\n\u003cth\u003eImpact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail execution lift\u003c\/td\u003e\n\u003ctd\u003e2–5%\u003c\/td\u003e\n\u003ctd\u003eIncremental sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShelf optimization\u003c\/td\u003e\n\u003ctd\u003eup to 12%\u003c\/td\u003e\n\u003ctd\u003eCategory growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReports automated\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003ctd\u003eEfficiency\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHybrid preference\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003ctd\u003eRetention\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect enterprise sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAccount executives target CPG manufacturers and major retailers with tailored proposals that align to category strategies and specific brand growth goals. Proposals emphasize measurable ROI and are structured for multi-year partnerships to scale distribution and promotional effectiveness. Executive sponsorship from both client and Advantage accelerates adoption and integration across channels, shortening deployment timelines and increasing renewal likelihood.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetailer integrations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOperate through retailer portals and processes, aligning merchandising to each partner’s 52-week retail calendar and scheduled event windows. Secure store access and scheduling via portal-authorized credentials and in-store proof-of-performance, supporting thousands of SKU-level updates. Integrate with RMNs and digital shelves to sync inventory, pricing and creative in near real-time. Leverage retailer events and calendars to time promotions and maximize seasonal traffic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital platforms and portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eClient portals deliver dashboarded insights and workflow tools that drove a 32% improvement in case resolution times in 2024 for comparable retail service platforms. APIs enable real-time data exchange and automation, reducing manual touches by up to 45% per IDC 2024 benchmarks. Centralized ticketing tracks SLAs and cut escalations 28%, while self-serve resources lifted first-contact resolution and sped delivery cycles by 40% in pilot programs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCo-marketing with partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCo-marketing with RMNs and tech vendors—joint case studies, events and webinars on category trends—amplifies proofs of performance and positions Advantage Solutions as a pipeline driver; retail media ad spend topped 60 billion USD in 2024, underscoring partner reach and budget alignment.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eJoin case studies \u0026amp; events\u003c\/li\u003e\n\u003cli\u003ePublish proofs of performance\u003c\/li\u003e\n\u003cli\u003eHost category webinars\u003c\/li\u003e\n\u003cli\u003eBuild pipeline via thought leadership\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eField presence in stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVisible in-store execution builds retailer trust, with 70% of purchase decisions occurring in-store (NielsenIQ, 2024), and field teams delivering double-digit sales lift through compliant merchandising and promos. In-person relationships unlock shelf and promotional opportunities while real-time feedback loops refine plans and reduce out-of-stocks. Store-level wins expand scope, leading to broader category placements and incremental revenue.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eVisible execution: 70% in-store decision influence (NielsenIQ, 2024)\u003c\/li\u003e\n\u003cli\u003eIn-person relationships: unlock shelf\/promotional gains\u003c\/li\u003e\n\u003cli\u003eReal-time feedback: faster plan correction, fewer OOS\u003c\/li\u003e\n\u003cli\u003eStore wins: scale to broader placements and incremental revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrograms drive shelf compliance, double-digit lift and \u003cstrong\u003e70%\u003c\/strong\u003e store influence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAccount executives sell tailored, multi-year programs to CPGs and retailers emphasizing measurable ROI and executive sponsorship. Retailer portals and field execution synchronize with 52-week calendars, driving shelf compliance and double-digit sales lift; 70% of purchase decisions occur in-store (NielsenIQ, 2024). Client portals\/APIs improved case resolution 32% and cut manual touches 45% (IDC, 2024). Retail media spend reached 60B USD in 2024, amplifying co-marketing reach.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIn-store decision influence\u003c\/td\u003e\n\u003ctd\u003e70% (NielsenIQ)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail media spend\u003c\/td\u003e\n\u003ctd\u003e60B USD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCase resolution improvement\u003c\/td\u003e\n\u003ctd\u003e32% (platforms)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManual touches reduced\u003c\/td\u003e\n\u003ctd\u003e45% (IDC)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLarge global CPG manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLarge global CPG manufacturers seek scale, compliance, and integrated media to manage complex portfolios across categories and retailers. Leading firms run tens of brands and massive footprints — for example Procter \u0026amp; Gamble reports ~65 brands and FY2024 net sales of $82.1 billion while operating in about 180 countries. They demand closed-loop measurement and governance and value multi-country coordination for consistent execution and ROI. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMid-market and challenger brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMid-market and challenger brands push for speed to shelf to capture impulse-driven demand, with POPAI noting up to 70% of purchase decisions occur in-store. They outsource execution to stretch budgets and scale distribution efficiently while keeping costs predictable. Focus is on gaining distribution and awareness as global retail media spend surpassed $70 billion in 2024. Services must be flexible and modular to match rapid growth cycles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate label and retail-owned brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRetailers optimize retail-owned brands to capture value—NielsenIQ 2024 shows private label at about 18.2% of US grocery dollar share—driving demand for efficient in-store resets and scalable content. They require execution aligned tightly with store priorities and shopper behavior, seeking cost-effective field teams and programmatic content delivery. Advantage Solutions positions to deliver low-cost, high-consistency execution across formats.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital-first and marketplace sellers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDigital-first and marketplace sellers prioritize eCommerce and retail media network performance, focusing on search, content, and ratings optimization to lift conversion; global eCommerce sales were projected at about $6.3 trillion in 2024 and retail media ad spend surpassed $60 billion, driving urgency for cross-marketplace governance and rapid experimentation.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eeCommerce focus\u003c\/li\u003e\n\u003cli\u003eSearch\/content\/ratings optimization\u003c\/li\u003e\n\u003cli\u003eCross-marketplace governance\u003c\/li\u003e\n\u003cli\u003eRapid experimentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetailers’ merchandising departments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRetailers’ merchandising departments rely on reliable third-party support to plug coverage gaps for resets and audits, ensuring planogram compliance and a consistent shopper experience. Outsourced teams help align labor with seasonal peaks and promotional events, reducing in-store execution risk and improving conversion rates.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eThird-party support for resets\u003c\/li\u003e\n\u003cli\u003eAudit coverage to boost compliance\u003c\/li\u003e\n\u003cli\u003eSeasonal\/event workforce alignment\u003c\/li\u003e\n\u003cli\u003eImproved shopper experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScale, speed-to-shelf and retail media \u003cstrong\u003e$70B+\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLarge global CPGs demand scale, governance and integrated media (P\u0026amp;G ~65 brands, FY2024 sales $82.1B). Mid-market\/challengers need speed-to-shelf as retail media surpassed $70B in 2024 and ~70% of purchase decisions occur in-store. Retailers push private label growth (US grocery PL 18.2% 2024) while digital-first sellers prioritize eCommerce ($6.3T 2024) and retail media (\u0026gt; $60B 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCustomer Segment\u003c\/th\u003e\n\u003cth\u003eKey 2024 Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal CPGs\u003c\/td\u003e\n\u003ctd\u003eP\u0026amp;G $82.1B; ~65 brands\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMid-market\u003c\/td\u003e\n\u003ctd\u003eRetail media \u0026gt; $70B; ~70% in-store buys\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetailers\u003c\/td\u003e\n\u003ctd\u003ePrivate label 18.2% US grocery\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital-first\u003c\/td\u003e\n\u003ctd\u003eeCommerce $6.3T; retail media \u0026gt; $60B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLabor and staffing costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLabor and staffing costs cover wages, benefits, training and supervision for field and operations teams, with variable labor scaling directly with project volume and seasonal peaks. Travel and per diem for in‑store work follow federal GSA per diem guidelines, while overtime is generally paid at time‑and‑a‑half under FLSA. Training and supervision drive fixed personnel overhead and increase during rollout or peak campaigns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and data expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLicenses for analytics, RMNs and workflow tools drive recurring SaaS fees and professional services; data acquisition and storage include S3-like costs (~0.023 USD\/GB-month for standard object storage in 2024). Cloud infrastructure and API calls tap into a public cloud market valued near 600 billion USD in 2024 (Gartner). Security, privacy and compliance investments align with a ~200 billion USD global cybersecurity market in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales, marketing, and account management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAE compensation and commissions drive roughly 20–30% of sales and marketing spend in retail and CPG channel management in 2024, with OTEs concentrated in base salary plus performance pay; proposal development and solution engineering account for sustained FTE and contractor costs representing 8–12% of S\u0026amp;M. Events and partner collateral typically consume 10–20% of marketing budgets, while ongoing client success resources (CS teams, analytics) absorb 15–25% of post-sale cost to ensure retention and upsell.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperations and logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOperations and logistics drive major cost lines: capital for equipment, merchandising materials and displays, shipping with last-mile often representing up to 53% of delivery costs (2024 industry benchmark), plus QA audits, field management and insurance\/compliance overheads that scale with deployment complexity.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEquipment and displays: capital and replenishment\u003c\/li\u003e\n\u003cli\u003eShipping \u0026amp; last-mile: up to 53% of delivery costs (2024)\u003c\/li\u003e\n\u003cli\u003eQA audits \u0026amp; field mgmt: routine audit frequency and corrective ops\u003c\/li\u003e\n\u003cli\u003eInsurance \u0026amp; compliance: liability, cargo and regulatory coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eG\u0026amp;A and overhead\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eG\u0026amp;A and overhead for Advantage Solutions encompass corporate functions, facilities and utilities that support field sales and retail execution while finance, legal, HR and admin drive compliance and transaction processing; depreciation and amortization reflect investments in IT and field equipment; continuous improvement and training sustain productivity, with many U.S. firms raising training spend toward roughly $1,400–1,500 per employee in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCorporate functions: centralized cost pool\u003c\/li\u003e\n\u003cli\u003eFacilities\/utilities: fixed site overhead\u003c\/li\u003e\n\u003cli\u003eFinance\/legal\/HR\/admin: compliance \u0026amp; payroll\u003c\/li\u003e\n\u003cli\u003eD\u0026amp;A: capex on IT and equipment\u003c\/li\u003e\n\u003cli\u003eTraining\/CI: ~$1,400–1,500 per employee (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLabor \u003cstrong\u003e20–30%\u003c\/strong\u003e, last‑mile \u003cstrong\u003eup to 53%\u003c\/strong\u003e, storage $0.023\/GB‑mo\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLabor, travel and field ops are primary variable costs (labor ~20–30% of S\u0026amp;M; travel per GSA). SaaS, data and cloud drive recurring fees (storage ~$0.023\/GB‑month; cloud market ~$600B in 2024). Logistics, last‑mile and merchandising are major ops costs (last‑mile up to 53% of delivery). G\u0026amp;A, D\u0026amp;A and training (~$1,450\/employee) form fixed overhead.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCost Category\u003c\/th\u003e\n\u003cth\u003e2024 Benchmark\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLabor\/S\u0026amp;M\u003c\/td\u003e\n\u003ctd\u003e20–30% of S\u0026amp;M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud Storage\u003c\/td\u003e\n\u003ctd\u003e$0.023\/GB‑month\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLast‑mile\u003c\/td\u003e\n\u003ctd\u003eUp to 53% delivery\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTraining\u003c\/td\u003e\n\u003ctd\u003e$1,400–1,500\/emp\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManaged services retainers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eManaged services retainers generate recurring monthly or annual fees for ongoing merchandising, advocacy, and media operations, with SLAs defining scope, KPIs, and delivery outcomes. Tiered pricing scales by SKU volume and program complexity, often yielding higher ARPU on premium tiers and volume discounts at scale. Contracts include regular reporting, governance meetings, and dashboards; the global managed services market exceeded $300 billion in 2024, underscoring strong demand for retainer models.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProject-based execution fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProject-based execution fees use time-and-materials or fixed-fee models for resets, launches, and audits, scoped per retailer, region, and SKU count to reflect complexity and travel. Premiums for rush or peak windows can approach 20-25% to secure capacity. Billing and recognition are tied to completion and compliance metrics, typically targeting 95%+ compliance for payout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedia planning and activation margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMedia planning and activation margins are typically structured as percent-of-spend fees (commonly 5–15%) or CPM markups (around $10–40 on RMN buys), with eMarketer projecting US retail media spend near $61 billion in 2024. Additional fixed fees for creative and ad ops—ranging from small project fees to $10k+ retainers—add margin. Performance incentives tied to ROAS or measured incrementality often add 10–20% earnouts. Bundling media with in-store activation typically lifts overall deal value by about 15–25%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData and analytics subscriptions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eData and analytics subscriptions deliver access to live dashboards, market insights and category benchmarks, with tiered seat-based or usage-based pricing and add-ons for custom modeling and shopper studies; API access reserved for premium tiers. IDC forecasts global AI systems spending of $154B in 2024, underpinning demand for advanced analytics in retail services.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003edashboards \u0026amp; benchmarks\u003c\/li\u003e\n\u003cli\u003eseat-based \/ usage-based pricing\u003c\/li\u003e\n\u003cli\u003ecustom modeling add-ons\u003c\/li\u003e\n\u003cli\u003eAPI access at premium tiers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsulting and strategy engagements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eConsulting and strategy engagements deliver category, pricing and omnichannel advisory with workshops, playbooks and change-management to embed commercialization plans; typical client outcomes show 5–12% incremental sales and payback within 6–12 months. Services offered as fixed-scope sprints or monthly retainers, outcomes tied to commercialization milestones and KPIs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAdvisory: category\/pricing\/omnichannel\u003c\/li\u003e\n\u003cli\u003eEnablement: workshops, playbooks, change mgmt\u003c\/li\u003e\n\u003cli\u003eCommercial model: sprints or retainers\u003c\/li\u003e\n\u003cli\u003eOutcomes: sales uplift 5–12%, 6–12m payback\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManaged services boost recurring revenue; global market \u003cstrong\u003e\u0026gt;$300B\u003c\/strong\u003e, retail media \u003cstrong\u003e$61B\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eManaged-services retainers drive recurring revenue with ARPU premium tiers; global managed services market \u0026gt;$300B (2024). Project fees and peak premiums add 20–25% uplift. Media fees 5–15% of spend; US retail media ~$61B (2024). Data subscriptions and analytics buoy margins; AI systems spend $154B (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003e2024 Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eManaged services\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;$300B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail media\u003c\/td\u003e\n\u003ctd\u003e$61B US\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI systems\u003c\/td\u003e\n\u003ctd\u003e$154B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"PESTEL Analysis","offers":[{"title":"Default Title","offer_id":58097761485148,"sku":"advantagesolutions-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/8127\/0620\/files\/advantagesolutions-business-model-canvas.png?v=1781787470","url":"https:\/\/pestel-analysis.com\/products\/advantagesolutions-business-model-canvas","provider":"PESTEL ANALYSIS","version":"1.0","type":"link"}