PESTEL is an acronym that stands for Political, Economical, Social, Technological, Environmental and Legal. It is used by many international consultancies to describe an analysis that is used for determining the opportunities and risks of global expansion. Sometimes it is described as a PEST or PESTLE analysis.
Political, Economical, Social, Technological, Environmental and Legal issues often differ domestically and even more so internationally. As a company looks to leverage the advantages that the democratization of technology, information and finance, and grow beyond the national borders that previously confined them, it is imperative that they consider a PESTEL analysis to accompany their SWOT analysis.
The PESTEL analysis provides a strong framework used by global and multinational corporations to set the stage to develop specific tactics to mitigate the risks involved in executing their vision in unfamiliar environments.
The additional sections of the site provide more information about how to structure a PESTEL analysis. Some data within the various sections offer insights into the sections of the analysis.
Visit our other pages to use our PESTEL Analysis Tools: Political, Economic, Social, Technical, Environmental, and Legal.
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